Mark Cleveland

Best Publications

• Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study of Antecedents and Outcomes

  Mark Cleveland;Michel Laroche;Nicolas Papadopoulos

  859
  Citations

• Acculturaton to the global consumer culture: Scale development and research paradigm

  Mark Cleveland;Michel Laroche

  831
  Citations

• Shades of green: linking environmental locus of control and pro‐environmental behaviors

  Mark Cleveland;Maria Kalamas;Michel Laroche

  550
  Citations

• Service Quality Perceptions and Customer Satisfaction: Evaluating the Role of Culture

  Michel Laroche;Linda C. Ueltschy;Shuzo Abe;Mark Cleveland

  412
  Citations

• Gender differences in information search strategies for a Christmas gift

  Michel Laroche;Gad Saad;Mark Cleveland;Elizabeth Browne

  332
  Citations

• Identity, Demographics, and Consumer Behaviors: International Market Segmentation across Product Categories

  Mark Cleveland;Nicolas G. Papadopoulos;Michel Laroche

  326
  Citations

• Globalization, Culture, Religion, and Values: Comparing Consumption Patterns of Lebanese Muslims and Christians

  Mark Cleveland;Michel Laroche;Ranim Hallab

  301
  Citations

• Pro-Environmental Behaviors for Thee But Not for Me: Green Giants, Green Gods, and External Environmental Locus of Control

  Maria Kalamas;Mark Cleveland;Michel Laroche

  267
  Citations

• “It's not Easy Being Green”: Exploring Green Creeds, Green Deeds, and Internal Environmental Locus of Control

  Mark Cleveland;Maria Kalamas;Michel Laroche

  244
  Citations

• Global vs local brands: how home country bias and price differences impact brand evaluations

  Warat Winit;Gary Gregory;Mark Cleveland;Peeter Verlegh

  239
  Citations

• Identity, Culture, Dispositions and Behavior: A Cross-National Examination of Globalization and Culture Change

  Mark Cleveland;Jose Isaac Rojas-Mendez;Michel Laroche;Nicolas G. Papadopoulos

  220
  Citations

• Migration and materialism: The roles of ethnic identity, religiosity, and generation

  Mark Cleveland;William Chang

  212
  Citations

• Acculturation and consumption: Textures of cultural adaptation

  Mark Cleveland;Michel Laroche;Frank Pons;Rony Kastoun

  211
  Citations

• Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study

  Mark Cleveland;Seçil Erdoğan;Gülay Arıkan;Tuğça Poyraz

  205
  Citations

• Information search patterns for gift purchases: a cross‐national examination of gender differences

  Mark Cleveland;Barry J. Babin;Michel Laroche;Philippa Ward

  189
  Citations

• “I” versus “we”: How individualists and collectivists use information sources to formulate their service expectations

  Michel Laroche;Maria Kalamas;Mark Cleveland

  188
  Citations

• Individualism–collectivism and the quantity versus quality dimensions of individual and group creative performance

  Gad Saad;Mark Cleveland;Louis Ho

  152
  Citations

• Consumer Fear of Online Identity Theft: Scale Development and Validation

  Patrick Hille;Gianfranco Walsh;Mark Cleveland

  147
  Citations

• Cross-linguistic validation of a unidimensional scale for cosmopolitanism

  Mark Cleveland;Michel Laroche;Ikuo Takahashi;Seçil Erdoğan

  106
  Citations

• Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

  Kamila Sobol;Mark Cleveland;Michel Laroche

  105
  Citations