Gianfranco Walsh performs multidisciplinary study in the fields of Public relations and Marketing via his papers. With his scientific publications, his incorporates both Marketing and Public relations. The study of Reputation is intertwined with the study of Law in a number of ways. His study in Reputation management extends to Law with its themes. His research on Reputation management frequently links to adjacent areas such as Reputation. He incorporates Perception and Neuroscience in his research. Gianfranco Walsh conducted interdisciplinary study in his works that combined Neuroscience and Perception.
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Customer-based corporate reputation of a service firm: scale development and validation
Gianfranco Walsh;Sharon E. Beatty.
Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective
Gianfranco Walsh;Vincent Wayne Mitchell;Paul R. Jackson;Sharon E. Beatty.
Customer reactions to emotional labor: the roles of employee acting strategies and customer detection accuracy
Markus Groth;Thorsten Hennig-Thurau;Gianfranco Walsh.
Gender differences in German consumer decision‐making styles
Vincent-Wayne Mitchell;Gianfranco Walsh.
Identification and analysis of moderator variables: investigating the customer satisfaction-loyalty link
Gianfranco Walsh;Heiner Evanschitzky;Maren Wunderlich.
Review and future directions of cross-cultural consumer services research
Jingyun Zhang;Sharon E. Beatty;Gianfranco Walsh.
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Gianfranco Walsh;Vincent‐Wayne Mitchell.
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Gianfranco Walsh;Keith Dinnie;Klaus‐Peter Wiedmann.
Towards a Conceptual Model of Consumer Confusion
Vincent-Wayne Mitchell;Gianfranco Walsh;Mo Yamin.
Investigating mediators between corporate reputation and customer citizenship behaviors
Boris Bartikowski;Gianfranco Walsh.
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