His scientific interests lie mostly in Marketing, Customer satisfaction, Customer retention, Loyalty and Loyalty business model. His work on Service, Quality and Marketing research as part of general Marketing study is frequently connected to Consumer confusion and Structural equation modeling, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them. His Service research integrates issues from E-services and Public relations.
In his research on the topic of Customer satisfaction, Word of mouth, Mediation and Construct validity is strongly related with Social psychology. His Customer retention course of study focuses on Customer advocacy and Customer to customer. While the research belongs to areas of Loyalty, he spends his time largely on the problem of Moderation, intersecting his research to questions surrounding Relationship marketing, Social responsibility and Corporate social responsibility.
The scientist’s investigation covers issues in Marketing, Service, Advertising, Social psychology and Public relations. His Customer retention, Customer satisfaction, Consumer behaviour, Scale and Loyalty business model study are his primary interests in Marketing. His Customer retention research is multidisciplinary, incorporating perspectives in Relationship marketing and Customer advocacy.
His Service study incorporates themes from Emotional labor and Job attitude. His work in the fields of Moderation, Job satisfaction and Embarrassment overlaps with other areas such as Structural equation modeling and Test. His Customer to customer research is multidisciplinary, incorporating elements of Customer delight and Customer equity.
His primary scientific interests are in Service, Marketing, Advertising, Social media and Corporate reputation. His research investigates the link between Service and topics such as Social psychology that cross with problems in Perception. A large part of his Marketing studies is devoted to Customer base.
The Advertising study combines topics in areas such as Price point and Loyalty. In his study, Organizational behavior is inextricably linked to Public relations, which falls within the broad field of Social media. His Corporate reputation research incorporates themes from Actuarial science, Service and Industrial organization.
His primary areas of investigation include Service, Marketing, Context, Referral and Customer base. When carried out as part of a general Service research project, his work on Service recovery is frequently linked to work in Group level, therefore connecting diverse disciplines of study. His study in Customer knowledge and Service innovation is carried out as part of his studies in Marketing.
Context is intertwined with Emotional labor, Expression, Variables, Human resources and Social psychology in his research.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Customer-based corporate reputation of a service firm: scale development and validation
Gianfranco Walsh;Sharon E. Beatty.
Journal of the Academy of Marketing Science (2007)
Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective
Gianfranco Walsh;Vincent Wayne Mitchell;Paul R. Jackson;Sharon E. Beatty.
British Journal of Management (2009)
Customer reactions to emotional labor: the roles of employee acting strategies and customer detection accuracy
Markus Groth;Thorsten Hennig-Thurau;Gianfranco Walsh.
Academy of Management Journal (2009)
Gender differences in German consumer decision‐making styles
Vincent-Wayne Mitchell;Gianfranco Walsh.
Journal of Consumer Behaviour (2004)
Review and future directions of cross-cultural consumer services research
Jingyun Zhang;Sharon E. Beatty;Gianfranco Walsh.
Journal of Business Research (2008)
How do corporate reputation and customer satisfaction impact customer defection? A study of private energy customers in Germany
Gianfranco Walsh;Keith Dinnie;Klaus‐Peter Wiedmann.
Journal of Services Marketing (2006)
Towards a Conceptual Model of Consumer Confusion
Vincent-Wayne Mitchell;Gianfranco Walsh;Mo Yamin.
Advances in Consumer Research (2005)
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Gianfranco Walsh;Vincent‐Wayne Mitchell.
European Journal of Marketing (2010)
Investigating mediators between corporate reputation and customer citizenship behaviors
Boris Bartikowski;Gianfranco Walsh.
Journal of Business Research (2011)
The customer-based corporate reputation scale: replication and short form
Gianfranco Walsh;Sharon E. Beatty;Edward M.K. Shiu.
Journal of Business Research (2009)
Profile was last updated on December 6th, 2021.
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