Bernhard Swoboda is affiliated with the University of Trier in Germany and has contributed extensively to the field of Business, Management and Accounting. Their research spans multiple subfields including Marketing, Strategy and Management, Economics and Econometrics, Management of Technology and Innovation, and Organizational Behavior and Human Resource Management.
The scientist's work covers a broad range of topics, with a notable focus on consumer behavior and international business. Key topics in their research include:
Swoboda's recent publications highlight their engagement with both theoretical and applied aspects of marketing and international business. Noteworthy papers include:
The scientist frequently publishes in Management International Review, having six publications in this venue, as well as in Marketing ZFP, Journal of Business Research, International Business Review, and Decision Support Systems, reflecting a diverse and multidisciplinary academic presence.
Collaborations are an important aspect of Swoboda's work. Frequent co-authors include:
Dirk Morschett;Hanna Schramm-Klein;Bernhard Swoboda
Dirk Morschett;Bernhard Swoboda;Thomas Foscht
Bernhard Swoboda;Karin Pennemann;Markus Taube
Joachim Zentes;Bernhard Swoboda;Dirk Morschett
Edith Olejnik;Bernhard Swoboda
Dirk Morschett;Bernhard Swoboda;Hanna Schramm-Klein
Thomas Foscht;Cesar Maloles;Bernhard Swoboda;Dirk Morschett
Bernhard Swoboda;Edith Olejnik
Bernhard Swoboda
Joachim Zentes;Bernhard Swoboda;Dirk Morschett
Bernhard Swoboda;Frank Haelsig;Dirk Morschett;Hanna Schramm‐Klein
Joachim Zentes;Bernhard Swoboda;Dirk Morschett
Bernhard Swoboda;Bettina Berg;Hanna Schramm-Klein;Thomas Foscht
Bernhard Swoboda;Markus Meierer;Thomas Foscht;Dirk Morschett
Hanna Schramm-Klein;Joachim Zentes;Sascha Steinmann;Bernhard Swoboda
Bernhard Swoboda;Frank Haelsig;Hanna Schramm‐Klein;Dirk Morschett
Thomas Foscht;Bernhard Swoboda
Matthias Schu;Dirk Morschett;Bernhard Swoboda
M. Joseph Sirgy;Dong Jin Lee;Stephan Grzeskowiak;Grace B. Yu
Joachim Zentes;Bernhard Swoboda;Dirk Morschett
Joachim Zentes;Bernhard Swoboda;Dirk Morschett
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