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D-Index & Metrics

Business and Management

D-Index
34
Citations
5147
World Ranking
2339
National Ranking
22

Overview

Dirk Morschett is affiliated with the University of Fribourg in Switzerland and specializes in the field of Business, Management and Accounting, with a focus on Strategy and Management, Accounting, Communication, Sociology and Political Science, and Organizational Behavior and Human Resource Management.

The main topics of their research include:

  • International Business and Foreign Direct Investment (FDI)
  • Corporate Finance and Governance
  • Innovation and Knowledge Management
  • International Student and Expatriate Challenges
  • Global trade and economics
  • Qualitative Comparative Analysis Research
  • Corporate Social Responsibility Reporting

Morschett has authored multiple peer-reviewed papers. Recent publications encompass the following:

  • "Under which conditions do manufacturing companies choose FDI for service provision in foreign markets? An investigation using fsQCA," 2022, published in Industrial Marketing Management
  • "Employer Attractiveness of EMNEs: The Role of CSR in Overcoming Country-of-Origin Image Constraints in Developed Host Countries," 2022, published in Management International Review
  • "Retailers' foreign market exits over time: A strategic management perspective," 2023, published in International Business Review
  • "International resource configuration of product-related services in the digital age - An analysis of its antecedents," 2021, published in Journal of Service Management
  • "How EMNEs and DMNEs can attract applicants in emerging and developed countries - a cross-national conjoint analysis on the role of country-of-origin and CSR," 2023, published in The International Journal of Human Resource Management

Their frequent co-authors include:

  • Bich Ngoc Lê
  • Jelena Jovanovic
  • David Schmid
  • Juan Wu
  • Finn de Thomas Wagner

Morschett's work is published regularly in notable academic venues, such as:

  • Management International Review
  • European Journal of International Management
  • Academy of Management Proceedings
  • Industrial Marketing Management
  • International Business Review

Best Publications

  • DECADES OF RESEARCH ON MARKET ENTRY MODES: WHAT DO WE REALLY KNOW ABOUT EXTERNAL ANTECEDENTS OF ENTRY MODE CHOICE?

    Dirk Morschett;Hanna Schramm-Klein;Bernhard Swoboda

  • Strategic retail management

    Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  • Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

    Dirk Morschett;Bernhard Swoboda;Thomas Foscht

  • Brand personality of retailers – an analysis of its applicability and its effect on store loyalty

    Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  • Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven

    Joachim Zentes;Bernhard Swoboda;Dirk Morschett

  • Formen von Kooperationen, Allianzen und Netzwerken

    Dirk Morschett

  • Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers

    Dirk Morschett;Bernhard Swoboda;Hanna Schramm-Klein

  • The impact of culture on brand perceptions: a six‐nation study

    Thomas Foscht;Cesar Maloles;Bernhard Swoboda;Dirk Morschett

  • Cross-channel integration – is it valued by customers?

    Hanna Schramm-Klein;Gerhard Wagner;Sascha Steinmann;Dirk Morschett

  • The Relationship between marketing performance, logistics performance and company performance for retail companies

    Hanna Schramm-Klein;Dirk Morschett

  • Kooperationen, Allianzen und Netzwerke — Grundlagen, „Metaanalyse“ und Kurzabriss

    Joachim Zentes;Bernhard Swoboda;Dirk Morschett

  • An intersector analysis of the relevance of service in building a strong retail brand

    Bernhard Swoboda;Frank Haelsig;Dirk Morschett;Hanna Schramm‐Klein

  • Kooperationen, Allianzen und Netzwerke

    Joachim Zentes;Bernhard Swoboda;Dirk Morschett

  • Strategic retail management : text and international cases

    Joachim Zentes;Dirk Morschett;Hanna Schramm-Klein

  • International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success

    Bernhard Swoboda;Markus Meierer;Thomas Foscht;Dirk Morschett

  • Retailer Corporate Social Responsibility Is Relevant to Consumer Behavior

    Hanna Schramm-Klein;Joachim Zentes;Sascha Steinmann;Bernhard Swoboda

  • Moderating role of involvement in building a retail brand

    Bernhard Swoboda;Frank Haelsig;Hanna Schramm‐Klein;Dirk Morschett

  • Decades of research on foreign subsidiary divestment: What do we really know about its antecedents?

    David Schmid;Dirk Morschett

  • Internationalization Speed of Online Retailers: A Resource-Based Perspective on the Influence Factors

    Matthias Schu;Dirk Morschett;Bernhard Swoboda

  • Kooperationen, Allianzen und Netzwerke — Entwicklung der Forschung und Kurzabriss

    Joachim Zentes;Bernhard Swoboda;Dirk Morschett

  • Developing International Strategies

    Rudolf Grünig;Dirk Morschett

  • Kundenbindung im vertikalen Marketing

    Joachim Zentes;Bernhard Swoboda;Dirk Morschett

  • Competitive Advantage of Nations and Regional Clusters

    Dirk Morschett;Hanna Schramm-Klein;Joachim Zentes

Frequent Co-Authors

Bernhard Swoboda
Bernhard Swoboda University of Trier
Gianfranco Walsh
Gianfranco Walsh Friedrich Schiller University Jena

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