Malaika Brengman

Malaika Brengman publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Malaika Brengman sits on this spectrum.

Malaika Brengman D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Malaika Brengman sits on this spectrum.

Best Publications

• When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

  Helena Kerrebroeck;Malaika Brengman;Kim Willems

  306
  Citations

• Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

  Malaika Brengman;Maggie Geuens;Maggie Geuens;Bert Weijters;Scott M. Smith

  277
  Citations

• Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.

  Helena Van Kerrebroeck;Malaika Brengman;Kim Willems;Kim Willems

  276
  Citations

• Developing a typology of airport shoppers

  Maggie Geuens;Delphine Vantomme;Malaika Brengman

  253
  Citations

• The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature

  Farhod P. Karimov;Malaika Brengman;Leo Van Hove

  244
  Citations

• The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

  Kim Willems;Kim Willems;Annelien Smolders;Malaika Brengman;Kris Luyten

  237
  Citations

• Food retailing, now and in the future: a consumer perspective

  Maggie Geuens;Malaika Brengman;Rosette S’Jegers

  181
  Citations

• The effect of web communities on consumers' initial trust in B2C e‐commerce websites

  Malaika Brengman;Farhod P. Karimov

  178
  Citations

• The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective

  Yannick Joye;Kim Willems;Malaika Brengman;Kathleen Wolf

  157
  Citations

• The Four Dimensional Impact of Color on ShopperS Emotions

  Malaika Brengman;Maggie Geuens

  142
  Citations

• The Impact of In-Store Greenery on Customers

  Malaika Brengman;Kim Willems;Yannick Joye

  128
  Citations

• Determinants of fashion store personality: a consumer perspective

  Malaika Brengman;Kim Willems

  119
  Citations

• The impact of representation media on customer engagement in tourism marketing among millennials

  Kim Willems;Malaika Brengman;Helena Van Kerrebroeck

  106
  Citations

• The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

  Malaika Brengman;Maggie Geuens;Patrick De Pelsmacker

  102
  Citations

• Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership

  Malaika Brengman;Kim Willems;Kim Willems;Helena Van Kerrebroeck

  89
  Citations

• Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

  Laurens De Gauquier;Malaika Brengman;Malaika Brengman;Kim Willems;Kim Willems;Helena Van Kerrebroeck

  82
  Citations

• From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

  Malaika Brengman;Laurens De Gauquier;Kim Willems;Bram Vanderborght

  81
  Citations

• From Armani to Zara: Impression Formation Based on Fashion Store Patronage

  Kim Willems;Kim Willems;Wim Janssens;Gilbert Swinnen;Malaika Brengman

  81
  Citations

• Are culturally congruent websites more effective? An overview of a decade of empirical evidence

  Femke Vyncke;Malaika Brengman

  72
  Citations

• An Exploratory Study of Grocery Shopping Motivations

  Maggie Geuens;Malaika Brengman;Rosette SJegers

  71
  Citations