Malaika Brengman

Best Publications

• When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications

  Helena Kerrebroeck;Malaika Brengman;Kim Willems

  306
  Citations

• Segmenting Internet shoppers based on their Web-usage-related lifestyle: a cross-cultural validation

  Malaika Brengman;Maggie Geuens;Maggie Geuens;Bert Weijters;Scott M. Smith

  277
  Citations

• Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall.

  Helena Van Kerrebroeck;Malaika Brengman;Kim Willems;Kim Willems

  276
  Citations

• Developing a typology of airport shoppers

  Maggie Geuens;Delphine Vantomme;Malaika Brengman

  253
  Citations

• The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature

  Farhod P. Karimov;Malaika Brengman;Leo Van Hove

  244
  Citations

• The path-to-purchase is paved with digital opportunities: An inventory of shopper-oriented retail technologies

  Kim Willems;Kim Willems;Annelien Smolders;Malaika Brengman;Kris Luyten

  237
  Citations

• Food retailing, now and in the future: a consumer perspective

  Maggie Geuens;Malaika Brengman;Rosette S’Jegers

  181
  Citations

• The effect of web communities on consumers' initial trust in B2C e‐commerce websites

  Malaika Brengman;Farhod P. Karimov

  178
  Citations

• The effects of urban retail greenery on consumer experience: Reviewing the evidence from a restorative perspective

  Yannick Joye;Kim Willems;Malaika Brengman;Kathleen Wolf

  157
  Citations

• The Four Dimensional Impact of Color on ShopperS Emotions

  Malaika Brengman;Maggie Geuens

  142
  Citations

• The Impact of In-Store Greenery on Customers

  Malaika Brengman;Kim Willems;Yannick Joye

  128
  Citations

• Determinants of fashion store personality: a consumer perspective

  Malaika Brengman;Kim Willems

  119
  Citations

• The impact of representation media on customer engagement in tourism marketing among millennials

  Kim Willems;Malaika Brengman;Helena Van Kerrebroeck

  106
  Citations

• The impact of consumer characteristics and campaign related factors on brand confusion in print advertising

  Malaika Brengman;Maggie Geuens;Patrick De Pelsmacker

  102
  Citations

• Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership

  Malaika Brengman;Kim Willems;Kim Willems;Helena Van Kerrebroeck

  89
  Citations

• Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions

  Laurens De Gauquier;Malaika Brengman;Malaika Brengman;Kim Willems;Kim Willems;Helena Van Kerrebroeck

  82
  Citations

• From stopping to shopping: An observational study comparing a humanoid service robot with a tablet service kiosk to attract and convert shoppers

  Malaika Brengman;Laurens De Gauquier;Kim Willems;Bram Vanderborght

  81
  Citations

• From Armani to Zara: Impression Formation Based on Fashion Store Patronage

  Kim Willems;Kim Willems;Wim Janssens;Gilbert Swinnen;Malaika Brengman

  81
  Citations

• Are culturally congruent websites more effective? An overview of a decade of empirical evidence

  Femke Vyncke;Malaika Brengman

  72
  Citations

• An Exploratory Study of Grocery Shopping Motivations

  Maggie Geuens;Malaika Brengman;Rosette SJegers

  71
  Citations