Klaus G. Grunert

Research.com Recognitions

• 2026 - Research.com Business and Management in Denmark Leader Award
• 2025 - Research.com Business and Management in Denmark Leader Award
• 2024 - Research.com Business and Management in Denmark Leader Award
• 2023 - Research.com Business and Management in Denmark Leader Award
• Fellow of the European Marketing Academy (EMAC)
• Fellow of the European Marketing Academy (EMAC)
• Fellow of the European Marketing Academy (EMAC)

Overview

Best Publications

• Consumer behaviour and marketing strategy

  J. Paul Peter;Klaus G Grunert;Jerry C Olson

  5347
  Citations

• Food quality and safety: consumer perception and demand

  Klaus G. Grunert

  2351
  Citations

• A review of European research on consumer response to nutrition information on food labels

  Klaus G. Grunert;Josephine M. Wills

  1497
  Citations

• Sustainability labels on food products: Consumer motivation, understanding and use

  Klaus G. Grunert;Sophie Hieke;Josephine Wills

  1363
  Citations

• Consumer perception of meat quality and implications for product development in the meat sector—a review

  Klaus G. Grunert;Lone Bredahl;Karen Brunsø

  1161
  Citations

• Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems

  Klaus G. Grunert;Suzanne C. Grunert

  918
  Citations

• Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK

  Klaus G. Grunert;Josephine M. Wills;Laura Fernández-Celemín

  779
  Citations

• Current issues in the understanding of consumer food choice

  Klaus G Grunert

  709
  Citations

• Market Orientation in Food and Agriculture

  Tage Koed Madsen;Klaus G. Grunert;Hanne Hartvig Larsen;Allan Baadsgaard

  694
  Citations

• What's in a steak? A cross-cultural study on the quality perception of beef☆

  Klaus G Grunert

  692
  Citations

• The perceived healthiness of functional foods. A conjoint study of Danish, Finnish and American consumers' perception of functional foods

  Tino Bech-Larsen;Klaus G Grunert

  681
  Citations

• Future trends and consumer lifestyles with regard to meat consumption.

  Klaus G. Grunert

  620
  Citations

• European citizen and consumer attitudes and preferences regarding beef and pork.

  Wim Verbeke;Federico J.A. Pérez-Cueto;Marcia D. de Barcellos;Marcia D. de Barcellos;Athanasios Krystallis

  619
  Citations

• Consumers' food choice and quality perception.

  Karen Brunsø;Thomas Ahle Fjord;Klaus G. Grunert

  555
  Citations

• Use and understanding of nutrition information on food labels in six European countries

  Klaus G. Grunert;Laura Fernández-Celemín;Josephine M. Wills;Stefan Storcksdieck genannt Bonsmann

  519
  Citations

• Transformative Consumer Research: For Personal and Collective Well-Being

  David Glen Mick;Simone Pettigrew;Cornelia (Connie) Pechmann;Cornelia (Connie) Pechmann;Julie L. Ozanne

  478
  Citations

• Closing the gap between values and behavior—a means–end theory of lifestyle

  Karen Brunsø;Joachim Scholderer;Klaus G. Grunert

  454
  Citations

• Three issues in consumer quality perception and acceptance of dairy products

  Klaus G Grunert;Tino Bech-Larsen;Lone Bredahl

  376
  Citations

• Consumer Attitudes and Decision-Making With Regard to Genetically Engineered Food Products – A Review of the Literature and a Presentation of Models for Future Research

  Lone Bredahl;Klaus G. Grunert;Lynn J. Frewer

  360
  Citations

• Understanding Westerners’ disgust for the eating of insects: The role of food neophobia and implicit associations

  Francesco La Barbera;Fabio Verneau;Mario Amato;Klaus G. Grunert

  356
  Citations

• Consumer perceptions of food products involving genetic modification : results from a qualitative study in four Nordic countries

  Klaus G Grunert;Liisa Lähteenmäki;Niels Asger Nielsen;Jacob B Poulsen

  318
  Citations