What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- China
Joachim Scholderer mainly focuses on Marketing, Consumer behaviour, Social psychology, Advertising and Perception.
The Marketing study combines topics in areas such as Health food, Risk perception and Attitude change.
His Consumer behaviour research is multidisciplinary, relying on both Production, Sample and Resource management.
His Social psychology study combines topics from a wide range of disciplines, such as Structural equation modeling and Gerontology.
His Advertising research includes elements of Product category, Credibility and Health promotion.
His work in Perception addresses issues such as Food products, which are connected to fields such as Preference, Product, Affect perception and Food processing.
His most cited work include:
- Communicating about the Risks and Benefits of Genetically Modified Foods: The Mediating Role of Trust (282 citations)
- Societal aspects of genetically modified foods. (262 citations)
- Consumer acceptance of functional foods: issues for the future (251 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Consumer behaviour, Social psychology, Food safety and Advertising.
His study in the field of Quality also crosses realms of Meal preparation.
Joachim Scholderer combines subjects such as Theory of planned behavior and Food products with his study of Consumer behaviour.
His research brings together the fields of Structural equation modeling and Social psychology.
His study focuses on the intersection of Food safety and fields such as Risk perception with connections in the field of Environmental health.
His studies link Product category with Advertising.
He most often published in these fields:
- Marketing (31.43%)
- Consumer behaviour (14.86%)
- Social psychology (20.00%)
What were the highlights of his more recent work (between 2016-2021)?
- Peer review (12.57%)
- Social psychology (20.00%)
- Food safety (15.43%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Peer review, Social psychology, Food safety, Measure and Risk perception.
Joachim Scholderer connects Peer review with Control in his study.
His Social psychology study frequently draws connections between related disciplines such as Food handling.
His Food safety research includes themes of Advertising, Consumer behaviour, Public relations and Rationality.
Econometrics, Statistics and Applied psychology are fields of study that overlap with his Measure research.
His studies in Risk perception integrate themes in fields like Situated and Norm.
Between 2016 and 2021, his most popular works were:
- In Search of New Product Ideas: Identifying Ideas in Online Communities by Machine Learning and Text Mining (30 citations)
- Mining online community data: The nature of ideas in online communities (16 citations)
- Mining online community data: The nature of ideas in online communities (16 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Marketing
- China
The scientist’s investigation covers issues in Data science, Online community, Boosting, Support vector machine and Online participation.
His research integrates issues of Open innovation, Novelty, Rare events and Big data in his study of Data science.
His Online community research incorporates New product development, Text mining, Artificial intelligence, Exploit and Machine learning.
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