What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Social psychology
His scientific interests lie mostly in Marketing, Consumption, Consumer behaviour, Quality and Advertising.
His Marketing study combines topics in areas such as Sample, Food safety and Value.
His Consumption research includes elements of Theory of planned behavior, Production, Environmental health, Sustainable agriculture and Purchasing.
Wim Verbeke has included themes like Market share, Stakeholder and Health promotion in his Consumer behaviour study.
His studies deal with areas such as Credence, Cultured meat, Islam, Market segmentation and Empirical research as well as Quality.
His research investigates the connection with Advertising and areas like Information source which intersect with concerns in Measurement invariance and Health care.
His most cited work include:
- Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (1274 citations)
- Personal determinants of organic food consumption: a review (617 citations)
- Consumer acceptance of functional foods: socio-demographic, cognitive and attitudinal determinants (576 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Consumption, Quality, Consumer behaviour and Environmental health.
His research in Marketing is mostly concerned with Focus group.
His Consumption research includes themes of Theory of planned behavior, Social psychology, Food science, Sustainable agriculture and Purchasing.
The Quality study combines topics in areas such as Sample, Credence and Product.
Wim Verbeke integrates several fields in his works, including Environmental health, Fish consumption and Healthy eating.
His Food safety study integrates concerns from other disciplines, such as Food quality and Food industry.
He most often published in these fields:
- Marketing (43.52%)
- Consumption (22.02%)
- Quality (16.16%)
What were the highlights of his more recent work (between 2014-2021)?
- Marketing (43.52%)
- Consumption (22.02%)
- Environmental health (11.19%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Consumption, Environmental health, Food safety and Consumer behaviour.
He has researched Marketing in several fields, including Advertising and Food industry.
His work deals with themes such as Personalized health, Sustainable agriculture, Standard of living and Ordered logit, which intersect with Consumption.
Wim Verbeke interconnects Population ageing, Food science and Malnutrition in the investigation of issues within Environmental health.
His Food safety research includes elements of Stakeholder, Risk perception and Environmental resource management.
He combines subjects such as Theory of planned behavior and Public relations with his study of Consumer behaviour.
Between 2014 and 2021, his most popular works were:
- Profiling consumers who are ready to adopt insects as a meat substitute in a Western society (294 citations)
- Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes (137 citations)
- 'Would you eat cultured meat?': consumers' reactions and attitude formation in Belgium, Portugal and the United Kingdom (130 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Social science
Marketing, Food science, Willingness to pay, Environmental health and Food safety are his primary areas of study.
The Quality and Purchasing research he does as part of his general Marketing study is frequently linked to other disciplines of science, such as Context, therefore creating a link between diverse domains of science.
His study on Food contaminant and Food Analysis is often connected to Nitrite, Shellfish and Triclosan as part of broader study in Food science.
His Nutrition facts label study in the realm of Environmental health interacts with subjects such as Comprehension.
His studies in Food safety integrate themes in fields like Cognitive dissonance, Risk perception and Environmental resource management.
His work deals with themes such as Consumption and Processed meat, which intersect with Marketing communication.
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