World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
32
Citations
8149
World Ranking
2577
National Ranking
99

Chenting Su publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Chenting Su sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 70 publications — 7th percentile

7% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Chenting Su D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Chenting Su sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 32 D-Index — 16th percentile

16% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Chenting Su is affiliated with City University of Hong Kong in China. Their research spans the fields of Business, Management and Accounting, and Social Sciences, with a particular focus on several subfields including Sociology and Political Science, Marketing, Information Systems, Communication, and Information Systems and Management.

Their main topics of work include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Spam and Phishing Detection
  • Knowledge Management and Sharing
  • Technology Adoption and User Behaviour
  • Consumer Retail Behavior Studies
  • Digital Platforms and Economics

Su has published research in a range of academic venues such as:

  • Journal of Interactive Marketing
  • Journal of theoretical and applied electronic commerce research
  • Journal of Promotion Management
  • SSRN Electronic Journal

Some of their notable recent papers include:

  • "To Defend or Not to Defend? How Responses to Negative Customer Review Affect Prospective customers' Distrust and Purchase Intention," 2020, Journal of Interactive Marketing
  • "Effects of the Subscription-Based Partitioned Pricing Strategy of Digital Content Platforms on User Willingness to Purchase," 2024, Journal of theoretical and applied electronic commerce research
  • "Why Do Customers Keep Coming Back? The Moderating Role of Customer Perception of Influencer Marketing in Brand Attachment and Repurchase Behavior," 2025, Journal of Promotion Management
  • "Why Do Customers Keep Coming Back? The Moderating Role of Customer Perception of Influencer Marketing in Brand Attachment and Repurchase Behavior," 2025, SSRN Electronic Journal

Within their research, Su has frequently collaborated with several co-authors, including Wan Li, Yue Zhou, Haichuan Zhao, Lan Jiang, and Jun Kang. These collaborations underline their active engagement in research related to marketing, consumer behavior, and digital platforms.

Best Publications

  • Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model

    M. Joseph Sirgy;Chenting Su

  • Face consciousness and risk aversion: Do they affect consumer decision‐making?

    Yeqing Bao;Kevin Zheng Zhou;Chenting Su

  • How do brand communities generate brand relationships? Intermediate mechanisms

    Zhimin Zhou;Qiyuan Zhang;Chenting Su;Nan Zhou;Nan Zhou

  • Market orientation, job satisfaction, product quality, and firm performance: Evidence from China

    Kevin Zheng Zhou;Kevin Zheng Zhou;Julie Juan Li;Nan Zhou;Nan Zhou;Chenting Su

  • Entering Guanxi: A Business Ethical Dilemma in Mainland China?

    Chenting Su;James E. Littlefield

  • How Face Influences Consumption - A Comparative Study of American and Chinese Consumers:

    Julie Juan Li;Chenting Su

  • Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency

    Zhilin Yang;Chenting Su;Kim-Shyan Fam

  • A review of research methodologies in international business

    Zhilin Yang;Xuehua Wang;Chenting Su

  • Going green: How different advertising appeals impact green consumption behavior

    Defeng Yang;Yue Lu;Wenting Zhu;Chenting Su

  • Brand positioning strategy using search engine marketing

    Wenyu Dou;Kai H. Lim;Chenting Su;Nan Zhou

  • Is guanxi orientation bad, ethically speaking? A study of chinese enterprises

    Chenting Su;M. Joseph Sirgy;James E. Littlefield

  • Explaining housing preference and choice: The role of self-congruity and functional congruity

    M. Joseph Sirgy;Stephan Grzeskowiak;Chenting Su

  • Enabling Guanxi Management in China: A Hierarchical Stakeholder Model of Effective Guanxi

    Chenting Su;Ronald K. Mitchell;M. Joseph Sirgy

  • A paradox of price–quality and market efficiency: a comparative study of the US and China markets

    Kevin Zheng Zhou;Chenting Su;Yeqing Bao

  • Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China

    Chenting Su;Zhilin Yang;Guijun Zhuang;Nan Zhou;Nan Zhou

  • Trust in Interorganizational Relationships A Meta-Analytic Integration

    Weiguo Zhong;Chenting Su;Jisheng Peng;Zhilin Yang

  • The many faces of trust and guanxi behavior: Evidence from marketing channels in China

    Zhigang Shou;Rui Guo;Qiyuan Zhang;Chenting Su

  • A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior:

    Chenting Su;Edward F. Fern;Keying Ye

  • Institutional theory in business marketing: A conceptual framework and future directions

    Zhilin Yang;Zhilin Yang;Chenting Su

  • Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment

    Yi Liu;Chenting Su;Yuan Li;Ting Liu

Frequent Co-Authors

Nan Zhou
Nan Zhou City University of Hong Kong
Kevin Zheng Zhou
Kevin Zheng Zhou University of Hong Kong
M. Joseph Sirgy
M. Joseph Sirgy Virginia Tech
Zhongsheng Hua
Zhongsheng Hua Zhejiang University
Jay Hauser
Jay Hauser University of California, Los Angeles
Ronald K. Mitchell
Ronald K. Mitchell Texas Tech University
Bang Nguyen
Bang Nguyen Oxford Brookes University
Jean-Charles Chebat
Jean-Charles Chebat HEC Montréal
Dong-Jin Lee
Dong-Jin Lee Yonsei University
Andy C.L. Yeung
Andy C.L. Yeung Hong Kong Polytechnic University

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