What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Finance
S. Tamer Cavusgil mainly focuses on Marketing, Industrial organization, International business, Knowledge management and Public relations.
In general Marketing, his work in Export marketing is often linked to Conceptual framework linking many areas of study.
His study looks at the relationship between Export marketing and topics such as Domestic market, which overlap with Return on marketing investment, Marketing strategy, Marketing effectiveness and Marketing management.
His research investigates the connection between Industrial organization and topics such as General partnership that intersect with issues in Information exchange.
His research in International business intersects with topics in Institutional theory, Scope, Internationalization, Corporate governance and Organizational culture.
The Public relations study combines topics in areas such as International business research and Economic rent.
His most cited work include:
- Learning orientation, firm innovation capability, and firm performance (1834 citations)
- Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures: (1692 citations)
- Differences among exporting firms based on their degree of internationalization (609 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, International business, Industrial organization, Emerging markets and Public relations.
S. Tamer Cavusgil works mostly in the field of Marketing, limiting it down to topics relating to Multinational corporation and, in certain cases, Market economy, as a part of the same area of interest.
The study incorporates disciplines such as Accounting and Organizational culture in addition to International business.
His Industrial organization study combines topics in areas such as Market analysis, Corporate governance, Supply chain, Supply chain management and Resource.
His Emerging markets research is multidisciplinary, incorporating perspectives in Internationalization and Middle class.
His research on Public relations frequently connects to adjacent areas such as Entrepreneurship.
He most often published in these fields:
- Marketing (54.75%)
- International business (35.36%)
- Industrial organization (20.53%)
What were the highlights of his more recent work (between 2016-2021)?
- Emerging markets (27.00%)
- International business (35.36%)
- Public relations (20.91%)
In recent papers he was focusing on the following fields of study:
His scientific interests lie mostly in Emerging markets, International business, Public relations, Marketing and Perspective.
His studies in Emerging markets integrate themes in fields like Internationalization, Middle class and Rate of return.
S. Tamer Cavusgil has included themes like Health care, Domestic market and Market economy in his Internationalization study.
S. Tamer Cavusgil interconnects Accounting, Preparedness, Empirical research, Risk management and Convergence in the investigation of issues within International business.
His Public relations research is multidisciplinary, incorporating elements of Opportunity discovery, Entrepreneurship and Flexibility.
By researching both Marketing and Context, S. Tamer Cavusgil produces research that crosses academic boundaries.
Between 2016 and 2021, his most popular works were:
- Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers (23 citations)
- The new generation of millennial entrepreneurs: A review and call for research (15 citations)
- The new generation of millennial entrepreneurs: A review and call for research (15 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Statistics
S. Tamer Cavusgil focuses on International business, Emerging markets, Public relations, Entrepreneurship and Globe.
The study incorporates disciplines such as Country risk, Accounting, Preparedness, Empirical research and Risk management in addition to International business.
S. Tamer Cavusgil interconnects Build–operate–transfer, Scale and Investment in the investigation of issues within Emerging markets.
In his study, S. Tamer Cavusgil carries out multidisciplinary Public relations and Extant taxon research.
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