World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
15743
World Ranking
2127
National Ranking
856

Overview

Shaoming Zou is affiliated with the University of Missouri in the United States and has a primary research focus within the field of Business, Management and Accounting. Their work spans several subfields including Strategy and Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Business and International Management.

Their research addresses multiple topics related to business and international studies. Key areas of focus include Entrepreneurship Studies and Influences, International Business and Foreign Direct Investment (FDI), Innovation and Knowledge Management, Customer Service Quality and Loyalty, Innovation and Socioeconomic Development, Digital Marketing and Social Media, and Digital Platforms and Economics.

Shaoming Zou has contributed to a variety of academic journals, with publications appearing in:

  • European Journal of Marketing
  • International Journal of Electronic Commerce
  • Industrial Marketing Management
  • International Business Review
  • Journal of World Business

Recent papers authored or coauthored by Shaoming Zou include:

  • "Exploration, exploitation, ambidexterity and the performance of international SMEs" published in 2022 in the European Journal of Marketing
  • "Easy to Start, Hard to Persist: Antecedents and Outcomes of Entrepreneurial Persistence in Online Marketplaces" published in 2021 in the International Journal of Electronic Commerce
  • "Inside the black box: How does resource asymmetry contribute to IJV acquisition intention?" published in 2020 in Industrial Marketing Management
  • "Global account management: Knowledge resources and capabilities for relationship management" published in 2024 in International Business Review
  • "The mediated and moderated effects of IEO on international performance: An investigation of emerging market SMEs" published in 2024 in Journal of World Business

The scientist has collaborated frequently with several coauthors, including Linda Hui Shi, Lixun Su, Annie Peng Cui, Saeed Samiee, and Yi-Wen Chen.

Best Publications

  • Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures:

    S. Tamer Cavusgil;Shaoming Zou

  • The determinants of export performance: a review of the empirical literature between 1987 and 1997

    Shaoming Zou;Simona Stan

  • The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

    Shaoming Zou;S. Tamer Cavusgil

  • The effects of customer participation in co-created service recovery

    Beibei Dong;Kenneth R. Evans;Shaoming Zou

  • Product and Promotion Adaptation in Export Ventures: An Empirical Investigation

    S. Tamer Cavusgil;Shaoming Zou;G. M. Naidu

  • Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

    Unknown

  • The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Shaoming Zou;Charles R. Taylor;Gregory E. Osland

  • The Effect of Export Marketing Capabilities on Export Performance: An Investigation of Chinese Exporters

    Shaoming Zou;Eric Fang;Shuming Zhao

  • Antecedents and consequences of marketing dynamic capabilities in international joint ventures

    Eric Fang;Shaoming Zou

  • Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross‐National Study

    Neil A. Morgan;Shaoming Zou;Douglas W. Vorhies;Constantine S. Katsikeas

  • Global strategy: a review and an integrated conceptual framework

    Shaoming Zou;S. Tamer Cavusgil

  • The EXPERF Scale: A Cross-National Generalized Export Performance Measure

    Unknown

  • Standardization of international marketing strategy by firms from a developing country

    Shaoming Zou;David M. Andrus;D. Wayne Norvell

  • Effect of Customer Participation on Service Outcomes: The Moderating Role of Participation Readiness

    Beibei Dong;K. Sivakumar;Kenneth R. Evans;Shaoming Zou

  • The Impact of Industry Concentration and Firm Location on Export Propensity and Intensity: An Empirical Analysis of Chinese Manufacturing Firms

    Hongxin Zhao;Shaoming Zou

  • Selecting international modes of entry and expansion

    Gregory E. Osland;Charles R. Taylor;Shaoming Zou

  • The role of salesperson motivation in sales control systems — Intrinsic and extrinsic motivation revisited

    C. Fred Miao;Kenneth R. Evans;Zou Shaoming

  • A transaction cost perspective on foreign market entry strategies of US and Japanese firms

    Charles R. Taylor;Shaoming Zou;Gregory E. Osland

  • The effects of absorptive and joint learning on the instability of international joint ventures in emerging economies

    Eric Fang;Shaoming Zou

  • Foreign market entry strategies of Japanese MNCs

    Charles R. Taylor;Shaoming Zou;Gregory E. Osland

  • Advertising standardization's positive impact on the bottom line: A model of when and how standardization improves financial and strategic performance

    Shintaro Okazaki;Charles R. Taylor;Shaoming Zou

  • The Effects of E-Commerce Drivers on Export Marketing Strategy

    Gary Gregory;Munib Karavdic;Shaoming Zou

  • How sales controls affect job-related outcomes: the role of organizational sales-related psychological climate perceptions

    Kenneth R. Evans;Timothy D. Landry;Po-Chien Li;Shaoming Zou

Frequent Co-Authors

S. Tamer Cavusgil
S. Tamer Cavusgil Georgia State University
Kenneth R. Evans
Kenneth R. Evans Lamar University
Murali K. Mantrala
Murali K. Mantrala University of Missouri
K. Sivakumar
K. Sivakumar Lehigh University
Neil A. Morgan
Neil A. Morgan University of Wisconsin–Madison
Constantine S. Katsikeas
Constantine S. Katsikeas University of Leeds
Shintaro Okazaki
Shintaro Okazaki King's College London

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