World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
33
Citations
4850
World Ranking
2498
National Ranking
978

Murali K. Mantrala publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Murali K. Mantrala sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 88 publications — 18th percentile

18% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Murali K. Mantrala D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Murali K. Mantrala sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 33 D-Index — 21st percentile

21% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Murali K. Mantrala is affiliated with the University of Missouri in the United States. Their research spans multiple fields including Business, Management and Accounting, Social Sciences, and Decision Sciences. Within these fields, their work focuses particularly on subfields such as Marketing, Sociology and Political Science, Management Science and Operations Research, Strategy and Management, and Information Systems and Management.

The scientist's research covers several main topics, notably Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing, Technology Adoption and User Behaviour, Innovation Diffusion and Forecasting, Consumer Behavior in Brand Consumption and Identification, and International Business and Foreign Direct Investment.

Murali K. Mantrala has contributed to a number of scholarly articles published in a range of academic journals. Recently published papers include:

  • "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research," 2022, Journal of Retailing
  • "Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions," 2021, International Journal of Research in Marketing
  • "COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis," 2021, American Behavioral Scientist
  • "The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce," 2020, European Journal of Marketing
  • "Seller creative selling in social commerce," 2020, International Journal of Advertising

The frequent co-authors with whom Murali K. Mantrala has collaborated include Li Chen, Manfred Krafft, Fengxia Zhu, Na Wang, and Els Breugelmans.

The main journals where this scientist has regularly published include:

  • Journal of Retailing
  • Journal of the Academy of Marketing Science
  • International Journal of Research in Marketing
  • European Journal of Marketing
  • European Journal of Operational Research

Best Publications

  • Innovations in Shopper Marketing: Current Insights and Future Research Issues

    Venkatesh Shankar;J. Jeffrey Inman;Murali Mantrala;Eileen Kelley

  • Planning Media Schedules in the Presence of Dynamic Advertising Quality

    Prasad A. Naik;Murali K. Mantrala;Alan G. Sawyer

  • Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

    Murali K. Mantrala;Michael Levy;Barbara E. Kahn;Edward J. Fox

  • Toward Formalizing Fashion Theory

    Christopher M. Miller;Shelby H. Mcintyre;Murali K. Mantrala

  • The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

    Suman Basuroy;Murali K. Mantrala;Rockney G. Walters

  • Retailing in the 21st Century

    Manfred Krafft;Murali K. Mantrala

  • Business-to-Business Buying: Challenges and Opportunities

    Rajdeep Grewal;Gary L. Lilien;Sundar Bharadwaj;Pranav Jindal

  • Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall:

    J. Wesley Hutchinson;Kalyan Raman;Murali K. Mantrala

  • Demand uncertainty and supplier's returns policies for a multi-store style-good retailer

    Murali K. Mantrala;Kalyan Raman

  • Personal Selling Elasticities: A Meta-Analysis

    Sönke Albers;Murali K . Mantrala;Shrihari Sridhar

  • Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

    Unknown

  • Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability:

    Murali K. Mantrala;Prabhakant Sinha;Andris A. Zoltners

  • The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

    Manfred Krafft;Oliver Goetz;Murali Mantrala;Francesca Sotgiu

  • The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

    Omid Kamran-Disfani;Murali K. Mantrala;Alicia Izquierdo-Yusta;María Pilar Martínez-Ruiz

  • Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance

    Heiko Frenzen;Ann-Kristin Hansen;Manfred Krafft;Murali K. Mantrala

  • Adapting Motivation, Control, and Compensation Research to A New Environment

    Steven P. Brown;Kenneth R. Evans;Murali K. Mantrala;Goutam Challagalla

  • A Decision-Support System that Helps Retailers Decide Order Quantities and Markdowns for Fashion Goods

    Murali K. Mantrala;Surya Rao

  • Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach

    Murali K. Mantrala;Prabhakant Sinha;Andris A. Zoltners

  • Sales force modeling: State of the field and research agenda

    Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  • Are Indian consumers brand conscious? Insights for global retailers

    Arpita Mukherjee;Divya Satija;Tanu M. Goyal;Murali K. Mantrala

  • Retailing in the 21st century : current and future trends

    Manfred Krafft;Murali K. Mantrala

  • Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

    Shrihari Sridhar;Murali K. Mantrala;Prasad A. Naik;Esther Thorson

Frequent Co-Authors

Manfred Krafft
Manfred Krafft University of Münster
Esther Thorson
Esther Thorson Michigan State University
Andris A. Zoltners
Andris A. Zoltners Northwestern University
Shaoming Zou
Shaoming Zou University of Missouri
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Venkatesh Shankar
Venkatesh Shankar Southern Methodist University
Vadlamani Ravi
Vadlamani Ravi Institute for Development and Research in Banking Technology
Steven P. Brown
Steven P. Brown University of Houston
Aric Rindfleisch
Aric Rindfleisch University of Illinois at Urbana-Champaign
Kenneth R. Evans
Kenneth R. Evans Lamar University

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