Murali K. Mantrala is affiliated with the University of Missouri in the United States. Their research spans multiple fields including Business, Management and Accounting, Social Sciences, and Decision Sciences. Within these fields, their work focuses particularly on subfields such as Marketing, Sociology and Political Science, Management Science and Operations Research, Strategy and Management, and Information Systems and Management.
The scientist's research covers several main topics, notably Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing, Technology Adoption and User Behaviour, Innovation Diffusion and Forecasting, Consumer Behavior in Brand Consumption and Identification, and International Business and Foreign Direct Investment.
Murali K. Mantrala has contributed to a number of scholarly articles published in a range of academic journals. Recently published papers include:
The frequent co-authors with whom Murali K. Mantrala has collaborated include Li Chen, Manfred Krafft, Fengxia Zhu, Na Wang, and Els Breugelmans.
The main journals where this scientist has regularly published include:
Venkatesh Shankar;J. Jeffrey Inman;Murali Mantrala;Eileen Kelley
Prasad A. Naik;Murali K. Mantrala;Alan G. Sawyer
Murali K. Mantrala;Michael Levy;Barbara E. Kahn;Edward J. Fox
Christopher M. Miller;Shelby H. Mcintyre;Murali K. Mantrala
Suman Basuroy;Murali K. Mantrala;Rockney G. Walters
Manfred Krafft;Murali K. Mantrala
Rajdeep Grewal;Gary L. Lilien;Sundar Bharadwaj;Pranav Jindal
J. Wesley Hutchinson;Kalyan Raman;Murali K. Mantrala
Murali K. Mantrala;Kalyan Raman
Sönke Albers;Murali K . Mantrala;Shrihari Sridhar
Unknown
Murali K. Mantrala;Prabhakant Sinha;Andris A. Zoltners
Manfred Krafft;Oliver Goetz;Murali Mantrala;Francesca Sotgiu
Omid Kamran-Disfani;Murali K. Mantrala;Alicia Izquierdo-Yusta;María Pilar Martínez-Ruiz
Heiko Frenzen;Ann-Kristin Hansen;Manfred Krafft;Murali K. Mantrala
Steven P. Brown;Kenneth R. Evans;Murali K. Mantrala;Goutam Challagalla
Murali K. Mantrala;Surya Rao
Murali K. Mantrala;Prabhakant Sinha;Andris A. Zoltners
Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen
Arpita Mukherjee;Divya Satija;Tanu M. Goyal;Murali K. Mantrala
Manfred Krafft;Murali K. Mantrala
Shrihari Sridhar;Murali K. Mantrala;Prasad A. Naik;Esther Thorson
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