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Murali K. Mantrala

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 33 2498 2358 978 905 88 4850

Murali K. Mantrala publications per year

The chart shows the history of publications by Murali K. Mantrala between 1985 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Murali K. Mantrala published across 41 years, from 1985 to 2025, averaging 2.3 papers a year. Output peaked at 10 publications in 2010. 6 of the 96 publications appeared in the last two years.

No. of publications
2 4 6 8 10
Bar chart. Horizontal axis: year, 1985 to 2025. Vertical axis: number of publications, 0 to 10. Peak 10 publications in 2010. 1985: 1 publication 1986: 0 publications 1987: 1 publication 1988: 0 publications 1989: 0 publications 1990: 1 publication 1991: 0 publications 1992: 3 publications 1993: 2 publications 1994: 4 publications 1995: 0 publications 1996: 0 publications 1997: 1 publication 1998: 1 publication 1999: 1 publication 2000: 0 publications 2001: 3 publications 2002: 1 publication 2003: 0 publications 2004: 1 publication 2005: 3 publications 2006: 4 publications 2007: 2 publications 2008: 3 publications 2009: 4 publications 2010: 10 publications 2011: 3 publications 2012: 5 publications 2013: 2 publications 2014: 6 publications 2015: 5 publications 2016: 4 publications 2017: 3 publications 2018: 3 publications 2019: 3 publications 2020: 1 publication 2021: 4 publications 2022: 3 publications 2023: 2 publications 2024: 3 publications 2025: 3 publications
1985 2025

96 publications in total across all disciplines

View publications per year as a table
Murali K. Mantrala: publications per year, 1985 to 2025
Year Publications
1985 1
1986 0
1987 1
1988 0
1989 0
1990 1
1991 0
1992 3
1993 2
1994 4
1995 0
1996 0
1997 1
1998 1
1999 1
2000 0
2001 3
2002 1
2003 0
2004 1
2005 3
2006 4
2007 2
2008 3
2009 4
2010 10
2011 3
2012 5
2013 2
2014 6
2015 5
2016 4
2017 3
2018 3
2019 3
2020 1
2021 4
2022 3
2023 2
2024 3
2025 3
Total 96
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Murali K. Mantrala publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Murali K. Mantrala sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 85–89 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 88 publications — 18th percentile

18% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94 88
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Murali K. Mantrala D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Murali K. Mantrala sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 33 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 33 D-Index — 21st percentile

21% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161 33
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Murali K. Mantrala is affiliated with the University of Missouri in the United States. Their research spans multiple fields including Business, Management and Accounting, Social Sciences, and Decision Sciences. Within these fields, their work focuses particularly on subfields such as Marketing, Sociology and Political Science, Management Science and Operations Research, Strategy and Management, and Information Systems and Management.

The scientist's research covers several main topics, notably Digital Marketing and Social Media, Consumer Retail Behavior Studies, Consumer Market Behavior and Pricing, Technology Adoption and User Behaviour, Innovation Diffusion and Forecasting, Consumer Behavior in Brand Consumption and Identification, and International Business and Foreign Direct Investment.

Murali K. Mantrala has contributed to a number of scholarly articles published in a range of academic journals. Recently published papers include:

  • "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research," 2022, Journal of Retailing
  • "Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions," 2021, International Journal of Research in Marketing
  • "COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis," 2021, American Behavioral Scientist
  • "The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce," 2020, European Journal of Marketing
  • "Seller creative selling in social commerce," 2020, International Journal of Advertising

The frequent co-authors with whom Murali K. Mantrala has collaborated include Li Chen, Manfred Krafft, Fengxia Zhu, Na Wang, and Els Breugelmans.

The main journals where this scientist has regularly published include:

  • Journal of Retailing
  • Journal of the Academy of Marketing Science
  • International Journal of Research in Marketing
  • European Journal of Marketing
  • European Journal of Operational Research

Best Publications

  • Innovations in Shopper Marketing: Current Insights and Future Research Issues

    Venkatesh Shankar;J. Jeffrey Inman;Murali Mantrala;Eileen Kelley

  • Planning Media Schedules in the Presence of Dynamic Advertising Quality

    Prasad A. Naik;Murali K. Mantrala;Alan G. Sawyer

  • Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

    Murali K. Mantrala;Michael Levy;Barbara E. Kahn;Edward J. Fox

  • Toward Formalizing Fashion Theory

    Christopher M. Miller;Shelby H. Mcintyre;Murali K. Mantrala

  • The Impact of Category Management on Retailer Prices and Performance: Theory and Evidence

    Suman Basuroy;Murali K. Mantrala;Rockney G. Walters

  • Retailing in the 21st Century

    Manfred Krafft;Murali K. Mantrala

  • Business-to-Business Buying: Challenges and Opportunities

    Rajdeep Grewal;Gary L. Lilien;Sundar Bharadwaj;Pranav Jindal

  • Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall:

    J. Wesley Hutchinson;Kalyan Raman;Murali K. Mantrala

  • Demand uncertainty and supplier's returns policies for a multi-store style-good retailer

    Murali K. Mantrala;Kalyan Raman

  • Personal Selling Elasticities: A Meta-Analysis

    Sönke Albers;Murali K . Mantrala;Shrihari Sridhar

  • Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

    Unknown

  • Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability:

    Murali K. Mantrala;Prabhakant Sinha;Andris A. Zoltners

  • The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions

    Manfred Krafft;Oliver Goetz;Murali Mantrala;Francesca Sotgiu

  • The impact of retail store format on the satisfaction-loyalty link: An empirical investigation

    Omid Kamran-Disfani;Murali K. Mantrala;Alicia Izquierdo-Yusta;María Pilar Martínez-Ruiz

  • Delegation of Pricing Authority to the Sales Force: An Agency-Theoretic Perspective of its Determinants and Impact on Performance

    Heiko Frenzen;Ann-Kristin Hansen;Manfred Krafft;Murali K. Mantrala

  • Adapting Motivation, Control, and Compensation Research to A New Environment

    Steven P. Brown;Kenneth R. Evans;Murali K. Mantrala;Goutam Challagalla

  • A Decision-Support System that Helps Retailers Decide Order Quantities and Markdowns for Fashion Goods

    Murali K. Mantrala;Surya Rao

  • Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-Based Approach

    Murali K. Mantrala;Prabhakant Sinha;Andris A. Zoltners

  • Sales force modeling: State of the field and research agenda

    Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  • Are Indian consumers brand conscious? Insights for global retailers

    Arpita Mukherjee;Divya Satija;Tanu M. Goyal;Murali K. Mantrala

  • Retailing in the 21st century : current and future trends

    Manfred Krafft;Murali K. Mantrala

  • Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application

    Shrihari Sridhar;Murali K. Mantrala;Prasad A. Naik;Esther Thorson

Frequent Co-Authors

Manfred Krafft
Manfred Krafft University of Münster
Esther Thorson
Esther Thorson Michigan State University
Andris A. Zoltners
Andris A. Zoltners Northwestern University
Shaoming Zou
Shaoming Zou University of Missouri
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Venkatesh Shankar
Venkatesh Shankar Southern Methodist University
Vadlamani Ravi
Vadlamani Ravi Institute for Development and Research in Banking Technology
Steven P. Brown
Steven P. Brown University of Houston
Aric Rindfleisch
Aric Rindfleisch University of Illinois at Urbana-Champaign
Kenneth R. Evans
Kenneth R. Evans Lamar University

External Links

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