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Business and Management

D-Index
35
Citations
8331
World Ranking
2161
National Ranking
868

Overview

Puneet Manchanda is affiliated with the University of Michigan-Ann Arbor in the United States. Their research primarily spans the fields of Business, Management and Accounting as well as Social Sciences, with a significant focus on Marketing.

The subfields in which Manchanda has contributed include:

  • Marketing
  • Sociology and Political Science
  • Strategy and Management
  • Pharmacology
  • Management Science and Operations Research

The main research topics covered in their publications are:

  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Digital Platforms and Economics
  • Consumer Retail Behavior Studies
  • Pharmaceutical Industry and Healthcare
  • Consumer Behavior in Brand Consumption and Identification
  • Auction Theory and Applications

Manchanda has published extensively, with frequent appearances in the following venues:

  • SSRN Electronic Journal (12 publications)
  • Marketing Science (4 publications)
  • International Journal of Research in Marketing (2 publications)
  • Management Science (2 publications)
  • arXiv (Cornell University) (2 publications)

Recent notable papers include:

  • "Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior, 2020, Marketing Science
  • The Effect of Information Disclosure on Industry Payments to Physicians, 2020, Journal of Marketing Research
  • The existence and persistence of the pay-per-use bias in car sharing services, 2020, International Journal of Research in Marketing
  • Introduction to the Special Issue on Marketing Science and Health, 2020, Marketing Science
  • "Meet Me Halfway": The Costs and Benefits of Bargaining, 2021, Marketing Science

Among frequent co-authors are:

  • Tong Guo
  • S. Sriram
  • Martin Spann
  • Yiting Deng
  • Bert De Reyck

Best Publications

  • The Effect of Banner Advertising on Internet Purchasing

    Puneet Manchanda;Jean Pierre Dubé;Khim Yong Goh;Pradeep K. Chintagunta

  • The Shopping Basket: A Model for Multicategory Purchase Incidence Decisions

    Puneet Manchanda;Asim Ansari;Sunil Gupta

  • Gamification and Mobile Marketing Effectiveness

    Charles F. Hofacker;Ko de Ruyter;Nicholas H. Lurie;Puneet Manchanda

  • Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

    Harikesh S . Nair;Puneet Manchanda;Tulikaa Bhatia

  • An empirical model of advertising dynamics

    Jean Pierre Dubé;Günter J. Hitsch;Puneet Manchanda

  • The Role of Targeted Communication and Contagion in Product Adoption

    Puneet Manchanda;Ying Xie;Nara Youn

  • Response Modeling with Nonrandom Marketing-Mix Variables

    Puneet Manchanda;Peter E. Rossi;Pradeep K. Chintagunta

  • Heterogeneous Learning and the Targeting of Marketing Communication for New Products

    Sridhar Narayanan;Puneet Manchanda

  • Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

    Puneet Manchanda;Grant Packard;Adithya Pattabhiramaiah

  • Modeling social interactions: Identification, empirical methods and policy implications

    Wesley R. Hartmann;Puneet Manchanda;Harikesh Nair;Matthew Bothner

  • Temporal Differences in the Role of Marketing Communication in New Product Categories

    Sridhar Narayanan;Puneet Manchanda;Pradeep K. Chintagunta

  • Marketing activity, blogging and sales

    Hiroshi Onishi;Puneet Manchanda

  • The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review

    Puneet Manchanda;Elisabeth Honka

  • Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms

    Junhong Chu;Puneet Manchanda

  • The Dynamic Effect of Innovation on Market Structure

    Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda

  • Measuring Heterogeneous Reservation Prices for Product Bundles

    Kamel Jedidi;Sharan Jagpal;Puneet Manchanda

  • Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis

    Puneet Manchanda;Pradeep K. Chintagunta

  • Irrelevant Information and Mediated Intertemporal Choice

    Stijn M.J. van Osselaer;Joseph W. Alba;Puneet Manchanda

  • The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service

    Sungjoon Nam;Puneet Manchanda;Pradeep K. Chintagunta

  • Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior:

    Xiaojing Dong;Puneet Manchanda;Pradeep K . Chintagunta

  • Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis

    Jean-Pierre Dubé;Puneet Manchanda

  • Gamification Design for Mobile Marketing Effectiveness

    Puneet Manchanda

Frequent Co-Authors

Pradeep K. Chintagunta
Pradeep K. Chintagunta University of Chicago
Jean-Pierre Dubé
Jean-Pierre Dubé University of Chicago
Peter E. Rossi
Peter E. Rossi University of California, Los Angeles
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Carl F. Mela
Carl F. Mela Duke University
Charles F. Hofacker
Charles F. Hofacker Florida State University
Joseph W. Alba
Joseph W. Alba University of Florida
Ko de Ruyter
Ko de Ruyter King's College London
David Bell
David Bell University of Leeds
Geert Wets
Geert Wets Hasselt University

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