World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
8331
World Ranking
2162
National Ranking
869

Puneet Manchanda publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Puneet Manchanda sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 94 publications — 22nd percentile

22% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Puneet Manchanda D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Puneet Manchanda sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 35 D-Index — 30th percentile

30% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Puneet Manchanda is affiliated with the University of Michigan-Ann Arbor in the United States. Their research primarily spans the fields of Business, Management and Accounting as well as Social Sciences, with a significant focus on Marketing.

The subfields in which Manchanda has contributed include:

  • Marketing
  • Sociology and Political Science
  • Strategy and Management
  • Pharmacology
  • Management Science and Operations Research

The main research topics covered in their publications are:

  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Digital Platforms and Economics
  • Consumer Retail Behavior Studies
  • Pharmaceutical Industry and Healthcare
  • Consumer Behavior in Brand Consumption and Identification
  • Auction Theory and Applications

Manchanda has published extensively, with frequent appearances in the following venues:

  • SSRN Electronic Journal (12 publications)
  • Marketing Science (4 publications)
  • International Journal of Research in Marketing (2 publications)
  • Management Science (2 publications)
  • arXiv (Cornell University) (2 publications)

Recent notable papers include:

  • "Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior, 2020, Marketing Science
  • The Effect of Information Disclosure on Industry Payments to Physicians, 2020, Journal of Marketing Research
  • The existence and persistence of the pay-per-use bias in car sharing services, 2020, International Journal of Research in Marketing
  • Introduction to the Special Issue on Marketing Science and Health, 2020, Marketing Science
  • "Meet Me Halfway": The Costs and Benefits of Bargaining, 2021, Marketing Science

Among frequent co-authors are:

  • Tong Guo
  • S. Sriram
  • Martin Spann
  • Yiting Deng
  • Bert De Reyck

Best Publications

  • The Effect of Banner Advertising on Internet Purchasing

    Puneet Manchanda;Jean Pierre Dubé;Khim Yong Goh;Pradeep K. Chintagunta

  • The Shopping Basket: A Model for Multicategory Purchase Incidence Decisions

    Puneet Manchanda;Asim Ansari;Sunil Gupta

  • Gamification and Mobile Marketing Effectiveness

    Charles F. Hofacker;Ko de Ruyter;Nicholas H. Lurie;Puneet Manchanda

  • Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders

    Harikesh S . Nair;Puneet Manchanda;Tulikaa Bhatia

  • An empirical model of advertising dynamics

    Jean Pierre Dubé;Günter J. Hitsch;Puneet Manchanda

  • The Role of Targeted Communication and Contagion in Product Adoption

    Puneet Manchanda;Ying Xie;Nara Youn

  • Response Modeling with Nonrandom Marketing-Mix Variables

    Puneet Manchanda;Peter E. Rossi;Pradeep K. Chintagunta

  • Heterogeneous Learning and the Targeting of Marketing Communication for New Products

    Sridhar Narayanan;Puneet Manchanda

  • Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

    Puneet Manchanda;Grant Packard;Adithya Pattabhiramaiah

  • Modeling social interactions: Identification, empirical methods and policy implications

    Wesley R. Hartmann;Puneet Manchanda;Harikesh Nair;Matthew Bothner

  • Temporal Differences in the Role of Marketing Communication in New Product Categories

    Sridhar Narayanan;Puneet Manchanda;Pradeep K. Chintagunta

  • Marketing activity, blogging and sales

    Hiroshi Onishi;Puneet Manchanda

  • The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review

    Puneet Manchanda;Elisabeth Honka

  • Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms

    Junhong Chu;Puneet Manchanda

  • The Dynamic Effect of Innovation on Market Structure

    Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda

  • Measuring Heterogeneous Reservation Prices for Product Bundles

    Kamel Jedidi;Sharan Jagpal;Puneet Manchanda

  • Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis

    Puneet Manchanda;Pradeep K. Chintagunta

  • Irrelevant Information and Mediated Intertemporal Choice

    Stijn M.J. van Osselaer;Joseph W. Alba;Puneet Manchanda

  • The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service

    Sungjoon Nam;Puneet Manchanda;Pradeep K. Chintagunta

  • Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior:

    Xiaojing Dong;Puneet Manchanda;Pradeep K . Chintagunta

  • Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis

    Jean-Pierre Dubé;Puneet Manchanda

  • Gamification Design for Mobile Marketing Effectiveness

    Puneet Manchanda

Frequent Co-Authors

Pradeep K. Chintagunta
Pradeep K. Chintagunta University of Chicago
Jean-Pierre Dubé
Jean-Pierre Dubé University of Chicago
Peter E. Rossi
Peter E. Rossi University of California, Los Angeles
Martin Spann
Martin Spann Ludwig-Maximilians-Universität München
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Carl F. Mela
Carl F. Mela Duke University
Charles F. Hofacker
Charles F. Hofacker Florida State University
Joseph W. Alba
Joseph W. Alba University of Florida
Ko de Ruyter
Ko de Ruyter King's College London
David Bell
David Bell University of Leeds

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