2017 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
The scientist’s investigation covers issues in Advertising, Marketing, Discounting, Panel data and Promotion. His biological study spans a wide range of topics, including Price level, Bidding, Common value auction, Empirical research and Search advertising. When carried out as part of a general Marketing research project, his work on Marketing mix modeling, Purchasing, Customer relationship management and Multichannel marketing is frequently linked to work in Term, therefore connecting diverse disciplines of study.
Carl F. Mela interconnects Return on marketing investment, Marketing strategy and Marketing mix in the investigation of issues within Marketing mix modeling. His studies deal with areas such as Cover and Marketing science as well as Panel data. His Econometrics study incorporates themes from Regression analysis and Collinearity.
Marketing, Advertising, Context, Microeconomics and Consumer behaviour are his primary areas of study. His multidisciplinary approach integrates Marketing and Promotion in his work. His Advertising research incorporates elements of Online advertising, Search advertising, Panel data, Two-sided market and Marketing mix modeling.
As part of one scientific family, Carl F. Mela deals mainly with the area of Two-sided market, narrowing it down to issues related to the Personalization, and often Common value auction. His research investigates the connection between Consumer behaviour and topics such as Customer relationship management that intersect with issues in Direct marketing and Process management. His Marketing strategy research includes themes of Rational expectations equilibrium, Competitive advantage and The Internet.
His primary areas of investigation include Advertising, Marketing, Online advertising, Competition and The Internet. His Advertising study frequently involves adjacent topics like Price level. His Marketing research integrates issues from Display advertising and Empirical research.
His Online advertising research focuses on E-commerce and how it connects with Two-sided market, Incentive and Commerce. Carl F. Mela interconnects Price response and Demographic economics in the investigation of issues within Competition. His studies deal with areas such as Rational expectations equilibrium and Learning models as well as The Internet.
Carl F. Mela spends much of his time researching Advertising, Marketing, Real-time bidding, Display advertising and Empirical research. In general Advertising study, his work on Advertising campaign often relates to the realm of Tv viewing, thereby connecting several areas of interest. His Marketing research incorporates themes from Online advertising and Data science.
Real-time bidding is connected with Research opportunities and Information system in his research. His research integrates issues of Microeconomics, Behavioral economics, Game theory, Willingness to pay and Competitor analysis in his study of Empirical research.
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The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice:
Carl F. Mela;Sunil Gupta;Donald R. Lehmann.
Journal of Marketing Research (1997)
Customer Channel Migration
Asim Ansari;Carl F . Mela;Scott A . Neslin.
Journal of Marketing Research (2008)
Managing Advertising and Promotion for Long-Run Profitability
Kamel Jedidi;Carl F. Mela;Sunil Gupta.
Marketing Science (1999)
Database Paper---The IRI Marketing Data Set
Bart J. Bronnenberg;Michael W. Kruger;Carl F. Mela.
Marketing Science (2008)
The long-term effect of marketing strategy on brand sales
M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela.
Journal of Marketing Research (2010)
The Long-Term Impact of Promotions on Consumer Stockpiling Behavior:
Carl F. Mela;Kamel Jedidi;Douglas Bowman.
Journal of Marketing Research (1998)
The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications
Praveen K. Kopalle;Carl F. Mela;Lawrence Marsh.
Marketing Science (1999)
The Effect of Discount Frequency and Depth on Consumer Price Judgments
Joseph W. Alba;Carl F. Mela;Terence A. Shimp;Joel E. Urbany.
Journal of Consumer Research (1999)
A Dynamic Model of Sponsored Search Advertising
Song Yao;Carl F. Mela.
Marketing Science (2011)
Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Bari A. Harlam;Aradhna Krishna;Donald R. Lehmann;Carl Mela.
Journal of Business Research (1995)
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