D-Index & Metrics Best Publications

D-Index & Metrics

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Social Sciences and Humanities D-index 30 Citations 7,689 56 World Ranking 5522 National Ranking 2672

Research.com Recognitions

Awards & Achievements

2017 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Statistics
  • Advertising

The scientist’s investigation covers issues in Advertising, Marketing, Discounting, Panel data and Promotion. His biological study spans a wide range of topics, including Price level, Bidding, Common value auction, Empirical research and Search advertising. When carried out as part of a general Marketing research project, his work on Marketing mix modeling, Purchasing, Customer relationship management and Multichannel marketing is frequently linked to work in Term, therefore connecting diverse disciplines of study.

Carl F. Mela interconnects Return on marketing investment, Marketing strategy and Marketing mix in the investigation of issues within Marketing mix modeling. His studies deal with areas such as Cover and Marketing science as well as Panel data. His Econometrics study incorporates themes from Regression analysis and Collinearity.

His most cited work include:

  • The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice: (639 citations)
  • Customer Channel Migration (425 citations)
  • Managing Advertising and Promotion for Long-Run Profitability (311 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Advertising, Context, Microeconomics and Consumer behaviour are his primary areas of study. His multidisciplinary approach integrates Marketing and Promotion in his work. His Advertising research incorporates elements of Online advertising, Search advertising, Panel data, Two-sided market and Marketing mix modeling.

As part of one scientific family, Carl F. Mela deals mainly with the area of Two-sided market, narrowing it down to issues related to the Personalization, and often Common value auction. His research investigates the connection between Consumer behaviour and topics such as Customer relationship management that intersect with issues in Direct marketing and Process management. His Marketing strategy research includes themes of Rational expectations equilibrium, Competitive advantage and The Internet.

He most often published in these fields:

  • Marketing (43.21%)
  • Advertising (33.33%)
  • Context (16.05%)

What were the highlights of his more recent work (between 2014-2021)?

  • Advertising (33.33%)
  • Marketing (43.21%)
  • Online advertising (4.94%)

In recent papers he was focusing on the following fields of study:

His primary areas of investigation include Advertising, Marketing, Online advertising, Competition and The Internet. His Advertising study frequently involves adjacent topics like Price level. His Marketing research integrates issues from Display advertising and Empirical research.

His Online advertising research focuses on E-commerce and how it connects with Two-sided market, Incentive and Commerce. Carl F. Mela interconnects Price response and Demographic economics in the investigation of issues within Competition. His studies deal with areas such as Rational expectations equilibrium and Learning models as well as The Internet.

Between 2014 and 2021, his most popular works were:

  • Zooming In on Choice: How Do Consumers Search for Cameras Online? (46 citations)
  • TV Viewing and Advertising Targeting (29 citations)
  • Online Display Advertising Markets: A Literature Review and Future Directions (17 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Statistics
  • Microeconomics

Carl F. Mela spends much of his time researching Advertising, Marketing, Real-time bidding, Display advertising and Empirical research. In general Advertising study, his work on Advertising campaign often relates to the realm of Tv viewing, thereby connecting several areas of interest. His Marketing research incorporates themes from Online advertising and Data science.

Real-time bidding is connected with Research opportunities and Information system in his research. His research integrates issues of Microeconomics, Behavioral economics, Game theory, Willingness to pay and Competitor analysis in his study of Empirical research.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice:

Carl F. Mela;Sunil Gupta;Donald R. Lehmann.
Journal of Marketing Research (1997)

1176 Citations

Customer Channel Migration

Asim Ansari;Carl F . Mela;Scott A . Neslin.
Journal of Marketing Research (2008)

810 Citations

Managing Advertising and Promotion for Long-Run Profitability

Kamel Jedidi;Carl F. Mela;Sunil Gupta.
Marketing Science (1999)

576 Citations

Database Paper---The IRI Marketing Data Set

Bart J. Bronnenberg;Michael W. Kruger;Carl F. Mela.
Marketing Science (2008)

434 Citations

The long-term effect of marketing strategy on brand sales

M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela.
Journal of Marketing Research (2010)

363 Citations

The Long-Term Impact of Promotions on Consumer Stockpiling Behavior:

Carl F. Mela;Kamel Jedidi;Douglas Bowman.
Journal of Marketing Research (1998)

344 Citations

The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

Praveen K. Kopalle;Carl F. Mela;Lawrence Marsh.
Marketing Science (1999)

341 Citations

The Effect of Discount Frequency and Depth on Consumer Price Judgments

Joseph W. Alba;Carl F. Mela;Terence A. Shimp;Joel E. Urbany.
Journal of Consumer Research (1999)

321 Citations

A Dynamic Model of Sponsored Search Advertising

Song Yao;Carl F. Mela.
Marketing Science (2011)

302 Citations

Impact of bundle type, price framing and familiarity on purchase intention for the bundle

Bari A. Harlam;Aradhna Krishna;Donald R. Lehmann;Carl Mela.
Journal of Business Research (1995)

277 Citations

If you think any of the details on this page are incorrect, let us know.

Contact us

Best Scientists Citing Carl F. Mela

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 52

Scott A. Neslin

Scott A. Neslin

Dartmouth College

Publications: 37

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 36

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 31

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 29

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 28

Harald J. van Heerde

Harald J. van Heerde

Massey University

Publications: 24

Donald R. Lehmann

Donald R. Lehmann

Columbia University

Publications: 23

Jean-Pierre Dubé

Jean-Pierre Dubé

University of Chicago

Publications: 21

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 21

Vikas Kumar

Vikas Kumar

St. John's University

Publications: 20

Anindya Ghose

Anindya Ghose

New York University

Publications: 18

Bart J. Bronnenberg

Bart J. Bronnenberg

Tilburg University

Publications: 18

Venkatesh Shankar

Venkatesh Shankar

Texas A&M University

Publications: 18

Pradeep K. Chintagunta

Pradeep K. Chintagunta

University of Chicago

Publications: 17

Praveen K. Kopalle

Praveen K. Kopalle

Dartmouth College

Publications: 15

Trending Scientists

Jianying Hu

Jianying Hu

IBM (United States)

Pramodita Sharma

Pramodita Sharma

University of Vermont

Nicolas Petit

Nicolas Petit

Mines ParisTech

David L. Hughes

David L. Hughes

University of East Anglia

Michael C. Wendl

Michael C. Wendl

Washington University in St. Louis

Christine Perret

Christine Perret

Université Paris Cité

Manabu Ishikawa

Manabu Ishikawa

Kagoshima University

Majeti Narasimha Vara Prasad

Majeti Narasimha Vara Prasad

University of Hyderabad

Vassiliki A. Boussiotis

Vassiliki A. Boussiotis

Beth Israel Deaconess Medical Center

Connie S. Schmaljohn

Connie S. Schmaljohn

United States Army Medical Research Institute of Infectious Diseases

Dieter Wolke

Dieter Wolke

University of Warwick

Eric S. Orwoll

Eric S. Orwoll

Oregon Health & Science University

Joachim Röther

Joachim Röther

Asklepios Klinik Altona

Adrienne M. Flanagan

Adrienne M. Flanagan

Royal National Orthopaedic Hospital

Diana H. J. M. Dolmans

Diana H. J. M. Dolmans

Maastricht University

Elizabeth Reed

Elizabeth Reed

San Diego State University

Something went wrong. Please try again later.