What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Advertising
The scientist’s investigation covers issues in Advertising, Marketing, Discounting, Panel data and Promotion.
His biological study spans a wide range of topics, including Price level, Bidding, Common value auction, Empirical research and Search advertising.
When carried out as part of a general Marketing research project, his work on Marketing mix modeling, Purchasing, Customer relationship management and Multichannel marketing is frequently linked to work in Term, therefore connecting diverse disciplines of study.
Carl F. Mela interconnects Return on marketing investment, Marketing strategy and Marketing mix in the investigation of issues within Marketing mix modeling.
His studies deal with areas such as Cover and Marketing science as well as Panel data.
His Econometrics study incorporates themes from Regression analysis and Collinearity.
His most cited work include:
- The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice: (639 citations)
- Customer Channel Migration (425 citations)
- Managing Advertising and Promotion for Long-Run Profitability (311 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Advertising, Context, Microeconomics and Consumer behaviour are his primary areas of study.
His multidisciplinary approach integrates Marketing and Promotion in his work.
His Advertising research incorporates elements of Online advertising, Search advertising, Panel data, Two-sided market and Marketing mix modeling.
As part of one scientific family, Carl F. Mela deals mainly with the area of Two-sided market, narrowing it down to issues related to the Personalization, and often Common value auction.
His research investigates the connection between Consumer behaviour and topics such as Customer relationship management that intersect with issues in Direct marketing and Process management.
His Marketing strategy research includes themes of Rational expectations equilibrium, Competitive advantage and The Internet.
He most often published in these fields:
- Marketing (43.21%)
- Advertising (33.33%)
- Context (16.05%)
What were the highlights of his more recent work (between 2014-2021)?
- Advertising (33.33%)
- Marketing (43.21%)
- Online advertising (4.94%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Advertising, Marketing, Online advertising, Competition and The Internet.
His Advertising study frequently involves adjacent topics like Price level.
His Marketing research integrates issues from Display advertising and Empirical research.
His Online advertising research focuses on E-commerce and how it connects with Two-sided market, Incentive and Commerce.
Carl F. Mela interconnects Price response and Demographic economics in the investigation of issues within Competition.
His studies deal with areas such as Rational expectations equilibrium and Learning models as well as The Internet.
Between 2014 and 2021, his most popular works were:
- Zooming In on Choice: How Do Consumers Search for Cameras Online? (46 citations)
- TV Viewing and Advertising Targeting (29 citations)
- Online Display Advertising Markets: A Literature Review and Future Directions (17 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Microeconomics
Carl F. Mela spends much of his time researching Advertising, Marketing, Real-time bidding, Display advertising and Empirical research.
In general Advertising study, his work on Advertising campaign often relates to the realm of Tv viewing, thereby connecting several areas of interest.
His Marketing research incorporates themes from Online advertising and Data science.
Real-time bidding is connected with Research opportunities and Information system in his research.
His research integrates issues of Microeconomics, Behavioral economics, Game theory, Willingness to pay and Competitor analysis in his study of Empirical research.
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