World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
38
Citations
10105
World Ranking
1819
National Ranking
750

Carl F. Mela publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Carl F. Mela sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 72 publications — 8th percentile

8% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Carl F. Mela D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Carl F. Mela sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 38 D-Index — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2017 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Carl F. Mela is affiliated with Duke University in the United States. Their research primarily focuses on topics within Business, Management and Accounting, with a significant emphasis on Marketing, as well as Management Science and Operations Research, Strategy and Management, Economics and Econometrics, and Sociology and Political Science.

The main topics covered in their work include:

  • Consumer Market Behavior and Pricing
  • Auction Theory and Applications
  • Digital Platforms and Economics
  • Customer Service Quality and Loyalty
  • Advanced Causal Inference Techniques
  • Recommender Systems and Techniques
  • Advanced Bandit Algorithms Research

Carl F. Mela has contributed research papers to a variety of academic journals and publication venues. The most frequent among these are:

  • SSRN Electronic Journal
  • arXiv (Cornell University)
  • Information Systems Research
  • American Economic Journal Applied Economics
  • Journal of Marketing

Some of their recent papers include:

  • Online Display Advertising Markets: A Literature Review and Future Directions, 2020, Information Systems Research
  • The Competitive Effects of Entry: Evidence from Supercenter Expansion, 2020, American Economic Journal Applied Economics
  • Marketing Thinking and Doing, 2020, Journal of Marketing
  • The Effect of Links and Excerpts on Internet News Consumption, 2020, Journal of Marketing Research
  • The past, present, and future of customer management, 2020, Marketing Letters

Throughout their career, Carl F. Mela has collaborated frequently with other researchers. Noted frequent coauthors include:

  • Jason M.T. Roos
  • Hana Choi
  • Øystein Daljord
  • Jim Sprigg
  • Song Yao

Among the recognitions received, Carl F. Mela was awarded the INFORMS Society for Marketing Science Long Term Impact Award in 2017.

Best Publications

  • The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice:

    Carl F. Mela;Sunil Gupta;Donald R. Lehmann

  • Customer Channel Migration

    Asim Ansari;Carl F . Mela;Scott A . Neslin

  • E-Customization

    Unknown

  • Managing Advertising and Promotion for Long-Run Profitability

    Kamel Jedidi;Carl F. Mela;Sunil Gupta

  • Database Paper---The IRI Marketing Data Set

    Bart J. Bronnenberg;Michael W. Kruger;Carl F. Mela

  • The long-term effect of marketing strategy on brand sales

    M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela

  • A Dynamic Model of Sponsored Search Advertising

    Song Yao;Carl F. Mela

  • The Long-Term Impact of Promotions on Consumer Stockpiling Behavior:

    Carl F. Mela;Kamel Jedidi;Douglas Bowman

  • The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

    Praveen K. Kopalle;Carl F. Mela;Lawrence Marsh

  • The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations

    Carl F. Mela;Praveen K. Kopalle

  • The Effect of Discount Frequency and Depth on Consumer Price Judgments

    Joseph W. Alba;Carl F. Mela;Terence A. Shimp;Joel E. Urbany

  • Impact of bundle type, price framing and familiarity on purchase intention for the bundle

    Bari A. Harlam;Aradhna Krishna;Donald R. Lehmann;Carl Mela

  • Choice Models and Customer Relationship Management

    W.A. Kamakura;C.F. Mela;A. Bodapatti;P. Fader

  • Choice and the Internet: From Clickstream to Research Stream

    Randolph E. Bucklin;James M. Lattin;Asim Ansari;Sunil Gupta

  • Online Display Advertising Markets: A Literature Review and Future Directions

    Hana Choi;Carl F. Mela;Santiago R. Balseiro;Adam Leary

  • Size and Share of Customer Wallet

    Rex Yuxing Du;Wagner A. Kamakura;Carl F. Mela

  • The Dynamic Effect of Innovation on Market Structure

    Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda

  • Zooming In on Choice: How Do Consumers Search for Cameras Online?

    Bart J. Bronnenberg;Jun Beom Kim;Carl F. Mela

  • Assessing long-term promotional influences on market structure

    Carl F. Mela;Sunil Gupta;Kamel Jedidi

  • Market Roll-Out and Retailer Adoption for New Brands

    Bart J. Bronnenberg;Carl F. Mela

  • What is a free customer worth? Armchair calculations of nonpaying customers' value can lead to flawed strategies.

    Sunil Gupta;Carl F Mela

  • Choice Models and Customer Relationship Management

    Wagner A. Kamakura;Carl F. Mela;Asim Ansari;Anand V. Bodapati

Frequent Co-Authors

Bart J. Bronnenberg
Bart J. Bronnenberg Tilburg University
Donald R. Lehmann
Donald R. Lehmann Columbia University
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Jean-Pierre Dubé
Jean-Pierre Dubé University of Chicago
Aradhna Krishna
Aradhna Krishna University of Michigan–Ann Arbor
Leonard M. Lodish
Leonard M. Lodish University of Pennsylvania
Itzhak Gilboa
Itzhak Gilboa Tel Aviv University
Peter Arcidiacono
Peter Arcidiacono Duke University
Scott A. Neslin
Scott A. Neslin Dartmouth College

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring Business and Management in the USA opens doors to a variety of online degree options that support evolving career goals. Many students are now pursuing flexible learning pathways that align with the dynamic nature of today’s workforce.

For example, healthcare administration online programs provide crucial skills for those looking to lead healthcare facilities or manage care delivery. Similarly, earning a health administration degree can help you advance into higher-level management roles within the healthcare sector.

Business leaders also benefit from strong financial expertise, making an affordable online accounting degree a smart choice for those interested in accounting and financial management careers. Technological innovation is also driving demand for professionals skilled in AI. Students can future-proof their skills with ai degrees online, preparing for roles in data analysis, automation, and tech-driven business.

Choosing the right online pathway can enhance your career options in business, healthcare, finance, and technology—all from the flexibility of your own schedule.

Best Scientists Citing Carl F. Mela

Trending Scientists

Recently Published Articles