World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
38
Citations
10105
World Ranking
1818
National Ranking
749

Research.com Recognitions

  • 2017 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Carl F. Mela is affiliated with Duke University in the United States. Their research primarily focuses on topics within Business, Management and Accounting, with a significant emphasis on Marketing, as well as Management Science and Operations Research, Strategy and Management, Economics and Econometrics, and Sociology and Political Science.

The main topics covered in their work include:

  • Consumer Market Behavior and Pricing
  • Auction Theory and Applications
  • Digital Platforms and Economics
  • Customer Service Quality and Loyalty
  • Advanced Causal Inference Techniques
  • Recommender Systems and Techniques
  • Advanced Bandit Algorithms Research

Carl F. Mela has contributed research papers to a variety of academic journals and publication venues. The most frequent among these are:

  • SSRN Electronic Journal
  • arXiv (Cornell University)
  • Information Systems Research
  • American Economic Journal Applied Economics
  • Journal of Marketing

Some of their recent papers include:

  • Online Display Advertising Markets: A Literature Review and Future Directions, 2020, Information Systems Research
  • The Competitive Effects of Entry: Evidence from Supercenter Expansion, 2020, American Economic Journal Applied Economics
  • Marketing Thinking and Doing, 2020, Journal of Marketing
  • The Effect of Links and Excerpts on Internet News Consumption, 2020, Journal of Marketing Research
  • The past, present, and future of customer management, 2020, Marketing Letters

Throughout their career, Carl F. Mela has collaborated frequently with other researchers. Noted frequent coauthors include:

  • Jason M.T. Roos
  • Hana Choi
  • Øystein Daljord
  • Jim Sprigg
  • Song Yao

Among the recognitions received, Carl F. Mela was awarded the INFORMS Society for Marketing Science Long Term Impact Award in 2017.

Best Publications

  • The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice:

    Carl F. Mela;Sunil Gupta;Donald R. Lehmann

  • Customer Channel Migration

    Asim Ansari;Carl F . Mela;Scott A . Neslin

  • E-Customization

    Unknown

  • Managing Advertising and Promotion for Long-Run Profitability

    Kamel Jedidi;Carl F. Mela;Sunil Gupta

  • Database Paper---The IRI Marketing Data Set

    Bart J. Bronnenberg;Michael W. Kruger;Carl F. Mela

  • The long-term effect of marketing strategy on brand sales

    M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela

  • A Dynamic Model of Sponsored Search Advertising

    Song Yao;Carl F. Mela

  • The Long-Term Impact of Promotions on Consumer Stockpiling Behavior:

    Carl F. Mela;Kamel Jedidi;Douglas Bowman

  • The Dynamic Effect of Discounting on Sales: Empirical Analysis and Normative Pricing Implications

    Praveen K. Kopalle;Carl F. Mela;Lawrence Marsh

  • The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations

    Carl F. Mela;Praveen K. Kopalle

  • The Effect of Discount Frequency and Depth on Consumer Price Judgments

    Joseph W. Alba;Carl F. Mela;Terence A. Shimp;Joel E. Urbany

  • Impact of bundle type, price framing and familiarity on purchase intention for the bundle

    Bari A. Harlam;Aradhna Krishna;Donald R. Lehmann;Carl Mela

  • Choice Models and Customer Relationship Management

    W.A. Kamakura;C.F. Mela;A. Bodapatti;P. Fader

  • Choice and the Internet: From Clickstream to Research Stream

    Randolph E. Bucklin;James M. Lattin;Asim Ansari;Sunil Gupta

  • Online Display Advertising Markets: A Literature Review and Future Directions

    Hana Choi;Carl F. Mela;Santiago R. Balseiro;Adam Leary

  • Size and Share of Customer Wallet

    Rex Yuxing Du;Wagner A. Kamakura;Carl F. Mela

  • The Dynamic Effect of Innovation on Market Structure

    Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda

  • Zooming In on Choice: How Do Consumers Search for Cameras Online?

    Bart J. Bronnenberg;Jun Beom Kim;Carl F. Mela

  • Assessing long-term promotional influences on market structure

    Carl F. Mela;Sunil Gupta;Kamel Jedidi

  • Market Roll-Out and Retailer Adoption for New Brands

    Bart J. Bronnenberg;Carl F. Mela

  • What is a free customer worth? Armchair calculations of nonpaying customers' value can lead to flawed strategies.

    Sunil Gupta;Carl F Mela

  • Choice Models and Customer Relationship Management

    Wagner A. Kamakura;Carl F. Mela;Asim Ansari;Anand V. Bodapati

Frequent Co-Authors

Bart J. Bronnenberg
Bart J. Bronnenberg Tilburg University
Donald R. Lehmann
Donald R. Lehmann Columbia University
Wagner A. Kamakura
Wagner A. Kamakura Rice University
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Aradhna Krishna
Aradhna Krishna University of Michigan–Ann Arbor
Jean-Pierre Dubé
Jean-Pierre Dubé University of Chicago
Puneet Manchanda
Puneet Manchanda University of Michigan–Ann Arbor
Itzhak Gilboa
Itzhak Gilboa Tel Aviv University
Peter Arcidiacono
Peter Arcidiacono Duke University
Scott A. Neslin
Scott A. Neslin Dartmouth College

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring Business and Management in the USA opens doors to a variety of online degree options that support evolving career goals. Many students are now pursuing flexible learning pathways that align with the dynamic nature of today’s workforce.

For example, healthcare administration online programs provide crucial skills for those looking to lead healthcare facilities or manage care delivery. Similarly, earning a health administration degree can help you advance into higher-level management roles within the healthcare sector.

Business leaders also benefit from strong financial expertise, making an affordable online accounting degree a smart choice for those interested in accounting and financial management careers. Technological innovation is also driving demand for professionals skilled in AI. Students can future-proof their skills with ai degrees online, preparing for roles in data analysis, automation, and tech-driven business.

Choosing the right online pathway can enhance your career options in business, healthcare, finance, and technology—all from the flexibility of your own schedule.

Best Scientists Citing Carl F. Mela

Trending Scientists

Recently Published Articles