Bart J. Bronnenberg is affiliated with Tilburg University in the Netherlands. Their research primarily focuses on areas within Business, Management, and Accounting, with a significant emphasis on Marketing. Their scholarly work extends into several subfields, including Marketing, Economics and Econometrics, Strategy and Management, Public Health, Environmental and Occupational Health, and Tourism, Leisure and Hospitality Management.
The scientist's research topics cover a range of areas such as Consumer Market Behavior and Pricing, Economics of Agriculture and Food Markets, Wine Industry and Tourism, Consumer Retail Behavior Studies, Digital Platforms and Economics, Consumer Attitudes and Food Labeling, and Obesity, Physical Activity, and Diet.
Bronnenberg has contributed to several publication venues, often publishing in the SSRN Electronic Journal with 11 papers. Other frequent venues include Marketing Science, where they have four papers, as well as the Journal of Marketing Research, The Journal of Economic Perspectives, and the International Journal of Research in Marketing.
Their recent papers include:
Frequent coauthors in Bronnenberg's work include:
In recognition of their contributions, Bart J. Bronnenberg received the INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) in 2020.
Robert A. Peterson;Sridhar Balasubramanian;Sridhar Balasubramanian;Bart J. Bronnenberg
Bart J. Bronnenberg;Michael W. Kruger;Carl F. Mela
Bart J Bronnenberg;Jean-Pierre H Dube;Matthew Gentzkow
Jun B. Kim;Paulo Albuquerque;Bart J. Bronnenberg
Hannes Datta;George Knox;Bart J. Bronnenberg
Bart J. Bronnenberg;Luc Wathieu
Bart J. Bronnenberg;Wilfried R. Vanhonacker
Paulo Albuquerque;Bart J. Bronnenberg;Charles J. Corbett
Bart J. Bronnenberg;Jean-Pierre Dubé;Jean-Pierre Dubé;Matthew Gentzkow;Matthew Gentzkow;Jesse M. Shapiro;Jesse M. Shapiro
Bart J. Bronnenberg;Vijay Mahajan;Wilfried R. Vanhonacker
Ashutosh Prasad;Vijay Mahajan;Vijay Mahajan;Bart J. Bronnenberg
Bart J. Bronnenberg;Jun Beom Kim;Carl F. Mela
Bart J. Bronnenberg;Vijay Mahajan
Erjen van Nierop;Bart Bronnenberg;Richard Paap;Michel Wedel
Bart J . Bronnenberg;Sanjay K . Dhar;Jean-Pierre Dubé
Bart J. Bronnenberg;Sanjay K. Dhar;Jean-Pierre H. Dube
Eric T. Bradlow;Bart Bronnenberg;Gary J. Russell;Neeraj Arora
Bart J. Bronnenberg;Carl F. Mela
Bart J. Bronnenberg;Paul B. Ellickson
Jun B. Kim;Paulo Albuquerque;Bart J. Bronnenberg
Bart J . Bronnenberg;Jean-Pierre Dubé;Carl F . Mela
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