What is he best known for?
The fields of study he is best known for:
- Statistics
- Marketing
- Advertising
Peter S.H. Leeflang mainly focuses on Marketing, Marketing strategy, Marketing management, Advertising and Marketing research.
His Marketing research is multidisciplinary, incorporating perspectives in Popularity and Econometrics.
Peter S.H. Leeflang focuses mostly in the field of Marketing strategy, narrowing it down to matters related to Public relations and, in some cases, Online advertising, Marketing science and Word of mouth.
Peter S.H. Leeflang has included themes like Productivity and Market orientation in his Marketing management study.
His Marketing research study combines topics from a wide range of disciplines, such as Digital marketing, Marketing mix and Knowledge management.
His work on Return on marketing investment as part of general Marketing mix research is frequently linked to Model building, thereby connecting diverse disciplines of science.
His most cited work include:
- Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
- Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
- Marketing: Theory and Practice (635 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Marketing, Econometrics, Marketing strategy, Marketing research and Marketing management.
His study in Marketing mix, Return on marketing investment, Marketing effectiveness, Relationship marketing and Marketing science are all subfields of Marketing.
His Econometrics research is multidisciplinary, relying on both Market share, Statistics and Estimation.
He mostly deals with Marketing mix modeling in his studies of Marketing strategy.
Peter S.H. Leeflang incorporates Marketing research and Model building in his research.
Marketing management connects with themes related to Digital marketing in his study.
He most often published in these fields:
- Marketing (62.39%)
- Econometrics (21.79%)
- Marketing strategy (23.50%)
What were the highlights of his more recent work (between 2011-2020)?
- Marketing (62.39%)
- Marketing strategy (23.50%)
- Marketing research (22.22%)
In recent papers he was focusing on the following fields of study:
Peter S.H. Leeflang mostly deals with Marketing, Marketing strategy, Marketing research, Marketing management and Advertising.
His Marketing study incorporates themes from Online advertising, Empirical research and Product category.
His Marketing strategy study deals with Relationship marketing intersecting with Price elasticity of demand.
His studies in Marketing research integrate themes in fields like Demand forecasting, Data science and Big data.
His Marketing management study frequently links to other fields, such as Digital marketing.
He regularly ties together related areas like Popularity in his Advertising studies.
Between 2011 and 2020, his most popular works were:
- Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
- Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
- Challenges and solutions for marketing in a digital era (280 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Marketing
- Advertising
Peter S.H. Leeflang mainly investigates Marketing, Marketing strategy, Marketing management, Digital marketing and Marketing research.
His Marketing research incorporates elements of Online advertising and Advertising.
As a part of the same scientific study, Peter S.H. Leeflang usually deals with the Advertising, concentrating on Advertising account executive and frequently concerns with Valence, Keyword advertising, Search advertising and Contextual advertising.
His work on Return on marketing investment, Quantitative marketing research and Business marketing as part of general Marketing management study is frequently linked to Marketing and artificial intelligence, therefore connecting diverse disciplines of science.
His biological study spans a wide range of topics, including Brand awareness, Popularity, Branded content and Brand management.
His Marketing mix research is multidisciplinary, incorporating elements of Marketing science, Relationship marketing and Public relations.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
