2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
1999 - Royal Netherlands Academy of Arts and Sciences
Fellow of the European Marketing Academy (EMAC)
Peter S.H. Leeflang mainly focuses on Marketing, Marketing strategy, Marketing management, Advertising and Marketing research. His Marketing research is multidisciplinary, incorporating perspectives in Popularity and Econometrics. Peter S.H. Leeflang focuses mostly in the field of Marketing strategy, narrowing it down to matters related to Public relations and, in some cases, Online advertising, Marketing science and Word of mouth.
Peter S.H. Leeflang has included themes like Productivity and Market orientation in his Marketing management study. His Marketing research study combines topics from a wide range of disciplines, such as Digital marketing, Marketing mix and Knowledge management. His work on Return on marketing investment as part of general Marketing mix research is frequently linked to Model building, thereby connecting diverse disciplines of science.
His scientific interests lie mostly in Marketing, Econometrics, Marketing strategy, Marketing research and Marketing management. His study in Marketing mix, Return on marketing investment, Marketing effectiveness, Relationship marketing and Marketing science are all subfields of Marketing. His Econometrics research is multidisciplinary, relying on both Market share, Statistics and Estimation.
He mostly deals with Marketing mix modeling in his studies of Marketing strategy. Peter S.H. Leeflang incorporates Marketing research and Model building in his research. Marketing management connects with themes related to Digital marketing in his study.
Peter S.H. Leeflang mostly deals with Marketing, Marketing strategy, Marketing research, Marketing management and Advertising. His Marketing study incorporates themes from Online advertising, Empirical research and Product category. His Marketing strategy study deals with Relationship marketing intersecting with Price elasticity of demand.
His studies in Marketing research integrate themes in fields like Demand forecasting, Data science and Big data. His Marketing management study frequently links to other fields, such as Digital marketing. He regularly ties together related areas like Popularity in his Advertising studies.
Peter S.H. Leeflang mainly investigates Marketing, Marketing strategy, Marketing management, Digital marketing and Marketing research. His Marketing research incorporates elements of Online advertising and Advertising. As a part of the same scientific study, Peter S.H. Leeflang usually deals with the Advertising, concentrating on Advertising account executive and frequently concerns with Valence, Keyword advertising, Search advertising and Contextual advertising.
His work on Return on marketing investment, Quantitative marketing research and Business marketing as part of general Marketing management study is frequently linked to Marketing and artificial intelligence, therefore connecting diverse disciplines of science. His biological study spans a wide range of topics, including Brand awareness, Popularity, Branded content and Brand management. His Marketing mix research is multidisciplinary, incorporating elements of Marketing science, Relationship marketing and Public relations.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing
Lisette de Vries;Sonja Gensler;Peter S.H. Leeflang;Peter S.H. Leeflang.
Journal of Interactive Marketing (2012)
Challenges and solutions for marketing in a digital era
Peter S.H. Leeflang;Peter S.H. Leeflang;Peter C. Verhoef;Peter Dahlström;Tjark Freundt.
European Management Journal (2014)
Understanding the Marketing Department's Influence Within the Firm
Peter C. Verhoef;Peter S. H. Leeflang.
Journal of Marketing (2009)
Marketing: Theory and Practice
Michael J. Baker;Olivier Badot;Ken Bernard;Stephen Brown.
Building Models for Marketing Decisions
Peter S.H. Leeflang;Dick R. Wittink.
Analytics for customer engagement
Tammo H.A. Bijmolt;Peter S.H. Leeflang;Frank Block;Maik Eisenbeiss.
Journal of Service Research (2010)
The estimation of pre- and postpromotion dips with store-level scanner data
Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink.
Journal of Marketing Research (2000)
Decomposing the Sales Promotion Bump with Store Data
Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink.
Marketing Science (2004)
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study
Peter S. van Eck;Wander Jager;Peter S. H. Leeflang.
Journal of Product Innovation Management (2011)
Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!
Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh.
Journal of Retailing (2011)
Profile was last updated on December 6th, 2021.
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