2026 Peter S.H. Leeflang: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	52	868	808	33	31	271	13492

Research.com Recognitions

2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
1999 - Royal Netherlands Academy of Arts and Sciences
Fellow of the European Marketing Academy (EMAC)
Fellow of the European Marketing Academy (EMAC)
Fellow of the European Marketing Academy (EMAC)

Overview

Peter S.H. Leeflang is affiliated with the University of Groningen in the Netherlands and has contributed extensively to the fields of Business, Management and Accounting as well as Social Sciences. Their research spans several subfields, including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Information Systems and Management.

The research topics covered by Leeflang include:

Consumer Retail Behavior Studies
Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Customer Service Quality and Loyalty
Consumer Market Behavior and Pricing
Technology Adoption and User Behaviour
Job Satisfaction and Organizational Behavior

Leeflang has published papers in a variety of academic journals, with recent works including:

Marketing in the era of COVID-19, 2020, Italian Journal of Marketing
Thriving through turbulence, 2022, European Management Journal
New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis, 2020, Information Systems Frontiers
Cause-Related Marketing as Sales Promotion, 2023, Journal of Marketing Research
Understanding how satisfactory service relationships can be mutually beneficial in the higher education context, 2022, European Journal of Marketing

The frequent co-authors in their research include:

Janny Hoekstra
Neeru Malhotra
Christina Schamp
Mark Heitmann
Yuri Peers

Leeflang's work has appeared in several publication venues multiple times, including:

Italian Journal of Marketing
Journal of Marketing Research
European Management Journal
Information Systems Frontiers
European Journal of Marketing

Over the course of their career, Leeflang has been recognized through awards such as the INFORMS Society for Marketing Science Long Term Impact Award in 2014, election to the Royal Netherlands Academy of Arts and Sciences in 1999, and being named a Fellow of the European Marketing Academy.

Best Publications

Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing

Lisette de Vries;Sonja Gensler;Peter S.H. Leeflang;Peter S.H. Leeflang

2102
Citations
Challenges and solutions for marketing in a digital era

Peter S.H. Leeflang;Peter S.H. Leeflang;Peter C. Verhoef;Peter Dahlström;Tjark Freundt

1121
Citations
Understanding the Marketing Department's Influence Within the Firm

Peter C. Verhoef;Peter S. H. Leeflang

792
Citations
Analytics for customer engagement

Tammo H.A. Bijmolt;Peter S.H. Leeflang;Frank Block;Maik Eisenbeiss

692
Citations
Building Models for Marketing Decisions

Peter S.H. Leeflang;Dick R. Wittink

609
Citations
Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

Peter S. van Eck;Wander Jager;Peter S. H. Leeflang

348
Citations
The estimation of pre- and postpromotion dips with store-level scanner data

Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

337
Citations
Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

333
Citations
Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!

Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh

303
Citations
The role of national culture in advertising's sensitivity to business cycles: an investigation across continents

Barbara Deleersnyder;Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp;Peter S.H. Leeflang

272
Citations
Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries;Sonja Gensler;Peter S.H. Leeflang

242
Citations
Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

Sha (Sandy) Zhang;Jenny van Doorn;Peter S.H. Leeflang;Peter S.H. Leeflang

225
Citations
Competitive Reaction versus Consumer response: Do Managers Overreact?

Peter S.H. Leeflang;Dick R. Wittink

222
Citations
Semiparametric Analysis to Estimate the Deal Effect Curve

Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

210
Citations
Diagnosing competitive reactions using (aggregated) scanner data

Peter S.H. Leeflang;Dick R. Wittink

208
Citations
Building Implementable Marketing Models

Philippe A. Naert;Peter S. H. Leeflang

202
Citations
The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

Peter C. Verhoef;Penny N. Spring;Janny C. Hoekstra;Peter S. H. Leeflang

178
Citations
Co-Branding: The State-of-the-Art

Bernd Helmig;Jan-Alexander Huber;Peter S. H. Leeflang

176
Citations
Varying parameter models to accommodate dynamic promotion effects

Eijte W. Foekens;Peter S.H. Leeflang;Dick R. Wittink

172
Citations
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

Ernst C. Osinga;Peter S.H. Leeflang;Shuba Srinivasan;Jaap Edo Wieringa

158
Citations
Advanced Methods for Modeling Markets

Peter S. H. Leeflang;Jaap E. Wieringa;Tammo H.A Bijmolt;Koen H. Pauwels

101
Citations

Frequent Co-Authors

Dick R. Wittink Yale University

Tammo H. A. Bijmolt University of Groningen

Peter C. Verhoef University of Groningen

Michel Wedel University of Maryland, College Park

Harald J. van Heerde University of New South Wales

Dominique M. Hanssens University of California, Los Angeles

Koen Pauwels Northeastern University

Marnik G. Dekimpe Tilburg University

Bernd Skiera Goethe University Frankfurt

Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill

External Links

Personal website of Peter S.H. Leeflang

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