H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 48 Citations 13,024 119 World Ranking 430 National Ranking 18

Research.com Recognitions

Awards & Achievements

2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

1999 - Royal Netherlands Academy of Arts and Sciences

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

  • Statistics
  • Marketing
  • Advertising

Peter S.H. Leeflang mainly focuses on Marketing, Marketing strategy, Marketing management, Advertising and Marketing research. His Marketing research is multidisciplinary, incorporating perspectives in Popularity and Econometrics. Peter S.H. Leeflang focuses mostly in the field of Marketing strategy, narrowing it down to matters related to Public relations and, in some cases, Online advertising, Marketing science and Word of mouth.

Peter S.H. Leeflang has included themes like Productivity and Market orientation in his Marketing management study. His Marketing research study combines topics from a wide range of disciplines, such as Digital marketing, Marketing mix and Knowledge management. His work on Return on marketing investment as part of general Marketing mix research is frequently linked to Model building, thereby connecting diverse disciplines of science.

His most cited work include:

  • Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
  • Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
  • Marketing: Theory and Practice (635 citations)

What are the main themes of his work throughout his whole career to date?

His scientific interests lie mostly in Marketing, Econometrics, Marketing strategy, Marketing research and Marketing management. His study in Marketing mix, Return on marketing investment, Marketing effectiveness, Relationship marketing and Marketing science are all subfields of Marketing. His Econometrics research is multidisciplinary, relying on both Market share, Statistics and Estimation.

He mostly deals with Marketing mix modeling in his studies of Marketing strategy. Peter S.H. Leeflang incorporates Marketing research and Model building in his research. Marketing management connects with themes related to Digital marketing in his study.

He most often published in these fields:

  • Marketing (62.39%)
  • Econometrics (21.79%)
  • Marketing strategy (23.50%)

What were the highlights of his more recent work (between 2011-2020)?

  • Marketing (62.39%)
  • Marketing strategy (23.50%)
  • Marketing research (22.22%)

In recent papers he was focusing on the following fields of study:

Peter S.H. Leeflang mostly deals with Marketing, Marketing strategy, Marketing research, Marketing management and Advertising. His Marketing study incorporates themes from Online advertising, Empirical research and Product category. His Marketing strategy study deals with Relationship marketing intersecting with Price elasticity of demand.

His studies in Marketing research integrate themes in fields like Demand forecasting, Data science and Big data. His Marketing management study frequently links to other fields, such as Digital marketing. He regularly ties together related areas like Popularity in his Advertising studies.

Between 2011 and 2020, his most popular works were:

  • Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
  • Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing (947 citations)
  • Challenges and solutions for marketing in a digital era (280 citations)

In his most recent research, the most cited papers focused on:

  • Statistics
  • Marketing
  • Advertising

Peter S.H. Leeflang mainly investigates Marketing, Marketing strategy, Marketing management, Digital marketing and Marketing research. His Marketing research incorporates elements of Online advertising and Advertising. As a part of the same scientific study, Peter S.H. Leeflang usually deals with the Advertising, concentrating on Advertising account executive and frequently concerns with Valence, Keyword advertising, Search advertising and Contextual advertising.

His work on Return on marketing investment, Quantitative marketing research and Business marketing as part of general Marketing management study is frequently linked to Marketing and artificial intelligence, therefore connecting diverse disciplines of science. His biological study spans a wide range of topics, including Brand awareness, Popularity, Branded content and Brand management. His Marketing mix research is multidisciplinary, incorporating elements of Marketing science, Relationship marketing and Public relations.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing

Lisette de Vries;Sonja Gensler;Peter S.H. Leeflang;Peter S.H. Leeflang.
Journal of Interactive Marketing (2012)

1457 Citations

Challenges and solutions for marketing in a digital era

Peter S.H. Leeflang;Peter S.H. Leeflang;Peter C. Verhoef;Peter Dahlström;Tjark Freundt.
European Management Journal (2014)

828 Citations

Understanding the Marketing Department's Influence Within the Firm

Peter C. Verhoef;Peter S. H. Leeflang.
Journal of Marketing (2009)

701 Citations

Marketing: Theory and Practice

Michael J. Baker;Olivier Badot;Ken Bernard;Stephen Brown.
(1983)

635 Citations

Building Models for Marketing Decisions

Peter S.H. Leeflang;Dick R. Wittink.
(2000)

569 Citations

Analytics for customer engagement

Tammo H.A. Bijmolt;Peter S.H. Leeflang;Frank Block;Maik Eisenbeiss.
Journal of Service Research (2010)

543 Citations

The estimation of pre- and postpromotion dips with store-level scanner data

Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink.
Journal of Marketing Research (2000)

299 Citations

Decomposing the Sales Promotion Bump with Store Data

Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink.
Marketing Science (2004)

277 Citations

Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

Peter S. van Eck;Wander Jager;Peter S. H. Leeflang.
Journal of Product Innovation Management (2011)

276 Citations

Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!

Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh.
Journal of Retailing (2011)

244 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

If you think any of the details on this page are incorrect, let us know.

Contact us

Top Scientists Citing Peter S.H. Leeflang

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 72

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 53

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 41

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 40

Harald J. van Heerde

Harald J. van Heerde

Massey University

Publications: 37

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 29

Scott A. Neslin

Scott A. Neslin

Dartmouth College

Publications: 22

Stefan Stremersch

Stefan Stremersch

Erasmus University Rotterdam

Publications: 21

Pradeep K. Chintagunta

Pradeep K. Chintagunta

University of Chicago

Publications: 20

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 19

Jan-Benedict E. M. Steenkamp

Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

Publications: 18

Roderick J. Brodie

Roderick J. Brodie

University of Auckland

Publications: 17

Christian Homburg

Christian Homburg

University of Mannheim

Publications: 16

Bernd Skiera

Bernd Skiera

Goethe University Frankfurt

Publications: 16

Linda D. Hollebeek

Linda D. Hollebeek

Tallinn University of Technology

Publications: 16

Something went wrong. Please try again later.