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Peter S.H. Leeflang

Peter S.H. Leeflang

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 52 868 808 33 31 271 13492

Peter S.H. Leeflang publications per year

The chart shows the history of publications by Peter S.H. Leeflang between 1975 and 2023, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Peter S.H. Leeflang published across 49 years, from 1975 to 2023, averaging 6.9 papers a year. Output peaked at 23 publications in 1998. 3 of the 340 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1975 to 2023. Vertical axis: number of publications, 0 to 23. Peak 23 publications in 1998. 1975: 1 publication 1976: 0 publications 1977: 1 publication 1978: 14 publications 1979: 0 publications 1980: 0 publications 1981: 0 publications 1982: 2 publications 1983: 1 publication 1984: 1 publication 1985: 3 publications 1986: 3 publications 1987: 4 publications 1988: 4 publications 1989: 2 publications 1990: 0 publications 1991: 2 publications 1992: 9 publications 1993: 6 publications 1994: 4 publications 1995: 5 publications 1996: 15 publications 1997: 12 publications 1998: 23 publications 1999: 11 publications 2000: 21 publications 2001: 13 publications 2002: 12 publications 2003: 5 publications 2004: 8 publications 2005: 14 publications 2006: 7 publications 2007: 7 publications 2008: 18 publications 2009: 13 publications 2010: 14 publications 2011: 17 publications 2012: 11 publications 2013: 7 publications 2014: 10 publications 2015: 11 publications 2016: 8 publications 2017: 9 publications 2018: 3 publications 2019: 1 publication 2020: 3 publications 2021: 2 publications 2022: 2 publications 2023: 1 publication
1975 2023

340 publications in total across all disciplines

View publications per year as a table
Peter S.H. Leeflang: publications per year, 1975 to 2023
Year Publications
1975 1
1976 0
1977 1
1978 14
1979 0
1980 0
1981 0
1982 2
1983 1
1984 1
1985 3
1986 3
1987 4
1988 4
1989 2
1990 0
1991 2
1992 9
1993 6
1994 4
1995 5
1996 15
1997 12
1998 23
1999 11
2000 21
2001 13
2002 12
2003 5
2004 8
2005 14
2006 7
2007 7
2008 18
2009 13
2010 14
2011 17
2012 11
2013 7
2014 10
2015 11
2016 8
2017 9
2018 3
2019 1
2020 3
2021 2
2022 2
2023 1
Total 340
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Peter S.H. Leeflang publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Peter S.H. Leeflang sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 270–274 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 271 publications — 89th percentile

89% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23 271
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Peter S.H. Leeflang D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Peter S.H. Leeflang sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 52 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 52 D-Index — 72nd percentile

72% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54 52
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Research.com Recognitions

  • 2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • 1999 - Royal Netherlands Academy of Arts and Sciences
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Peter S.H. Leeflang is affiliated with the University of Groningen in the Netherlands and has contributed extensively to the fields of Business, Management and Accounting as well as Social Sciences. Their research spans several subfields, including Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Information Systems and Management.

The research topics covered by Leeflang include:

  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Market Behavior and Pricing
  • Technology Adoption and User Behaviour
  • Job Satisfaction and Organizational Behavior

Leeflang has published papers in a variety of academic journals, with recent works including:

  • Marketing in the era of COVID-19, 2020, Italian Journal of Marketing
  • Thriving through turbulence, 2022, European Management Journal
  • New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis, 2020, Information Systems Frontiers
  • Cause-Related Marketing as Sales Promotion, 2023, Journal of Marketing Research
  • Understanding how satisfactory service relationships can be mutually beneficial in the higher education context, 2022, European Journal of Marketing

The frequent co-authors in their research include:

  • Janny Hoekstra
  • Neeru Malhotra
  • Christina Schamp
  • Mark Heitmann
  • Yuri Peers

Leeflang's work has appeared in several publication venues multiple times, including:

  • Italian Journal of Marketing
  • Journal of Marketing Research
  • European Management Journal
  • Information Systems Frontiers
  • European Journal of Marketing

Over the course of their career, Leeflang has been recognized through awards such as the INFORMS Society for Marketing Science Long Term Impact Award in 2014, election to the Royal Netherlands Academy of Arts and Sciences in 1999, and being named a Fellow of the European Marketing Academy.

Best Publications

  • Popularity of brand posts on brand fan pages : An investigation of the effects of social media marketing

    Lisette de Vries;Sonja Gensler;Peter S.H. Leeflang;Peter S.H. Leeflang

  • Challenges and solutions for marketing in a digital era

    Peter S.H. Leeflang;Peter S.H. Leeflang;Peter C. Verhoef;Peter Dahlström;Tjark Freundt

  • Understanding the Marketing Department's Influence Within the Firm

    Peter C. Verhoef;Peter S. H. Leeflang

  • Analytics for customer engagement

    Tammo H.A. Bijmolt;Peter S.H. Leeflang;Frank Block;Maik Eisenbeiss

  • Building Models for Marketing Decisions

    Peter S.H. Leeflang;Dick R. Wittink

  • Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

    Peter S. van Eck;Wander Jager;Peter S. H. Leeflang

  • The estimation of pre- and postpromotion dips with store-level scanner data

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Decomposing the Sales Promotion Bump with Store Data

    Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

  • Does Online Information Drive Offline Revenues? Only for Specific Products and Consumer Segments!

    Koen Pauwels;Peter S.H. Leeflang;Marije L. Teerling;K.R. Eelko Huizingh

  • The role of national culture in advertising's sensitivity to business cycles: an investigation across continents

    Barbara Deleersnyder;Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp;Peter S.H. Leeflang

  • Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

    Lisette de Vries;Sonja Gensler;Peter S.H. Leeflang

  • Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?

    Sha (Sandy) Zhang;Jenny van Doorn;Peter S.H. Leeflang;Peter S.H. Leeflang

  • Competitive Reaction versus Consumer response: Do Managers Overreact?

    Peter S.H. Leeflang;Dick R. Wittink

  • Semiparametric Analysis to Estimate the Deal Effect Curve

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Diagnosing competitive reactions using (aggregated) scanner data

    Peter S.H. Leeflang;Dick R. Wittink

  • Building Implementable Marketing Models

    Philippe A. Naert;Peter S. H. Leeflang

  • The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands

    Peter C. Verhoef;Penny N. Spring;Janny C. Hoekstra;Peter S. H. Leeflang

  • Co-Branding: The State-of-the-Art

    Bernd Helmig;Jan-Alexander Huber;Peter S. H. Leeflang

  • Varying parameter models to accommodate dynamic promotion effects

    Eijte W. Foekens;Peter S.H. Leeflang;Dick R. Wittink

  • Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

    Ernst C. Osinga;Peter S.H. Leeflang;Shuba Srinivasan;Jaap Edo Wieringa

  • Advanced Methods for Modeling Markets

    Peter S. H. Leeflang;Jaap E. Wieringa;Tammo H.A Bijmolt;Koen H. Pauwels

Frequent Co-Authors

Dick R. Wittink
Dick R. Wittink Yale University
Tammo H. A. Bijmolt
Tammo H. A. Bijmolt University of Groningen
Peter C. Verhoef
Peter C. Verhoef University of Groningen
Michel Wedel
Michel Wedel University of Maryland, College Park
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Bernd Skiera
Bernd Skiera Goethe University Frankfurt
Koen Pauwels
Koen Pauwels Northeastern University
Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Alessandro M. Peluso
Alessandro M. Peluso University of Salento

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