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Pradeep K. Chintagunta

Pradeep K. Chintagunta

Award Badge
Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
76
Citations
21078
World Ranking
208
National Ranking
101

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2015 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Pradeep K. Chintagunta is affiliated with the University of Chicago in the United States. Their research primarily focuses on Business, Management and Accounting, with a substantial body of work in Marketing, Economics and Econometrics, Sociology and Political Science, Strategy and Management, and Management Science and Operations Research. This interdisciplinary approach reflects their engagement with multiple facets of economic and consumer behavior research.

The main topics covered in their research include:

  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Digital Platforms and Economics
  • Economics of Agriculture and Food Markets
  • Media Influence and Politics
  • Consumer Behavior in Brand Consumption and Identification

Their recent papers illustrate a focus on marketing science and consumer economics. Notable publications include:

  • "Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China," 2021, Journal of Marketing
  • "Retail store formats, competition and shopper behavior: A Systematic review," 2022, Journal of Retailing
  • "Search Duration," 2020, Marketing Science
  • "Effects of Payment on User Engagement in Online Courses," 2021, Journal of Marketing Research
  • "Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions," 2023, Management Science

Their frequent publication venues include:

  • SSRN Electronic Journal
  • Marketing Science
  • AEA Randomized Controlled Trials
  • Journal of Marketing
  • Journal of Marketing Research

They have collaborated extensively with several co-authors, including:

  • Stephen J. Anderson (16 publications)
  • Naufel J. Vilcassim (13 publications)
  • Ali Goli (8 publications)
  • Sandipan Dhar (6 publications)
  • O. Cem Ozturk (6 publications)

Among the recognitions received, Pradeep K. Chintagunta was awarded the INFORMS Society for Marketing Science (ISMS) Fellow Award in 2015.

Best Publications

  • The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

    Pradeep K. Chintagunta;Shyam Gopinath;Sriram Venkataraman

  • Customer Value Assessment in Business Markets: A State-of-Practice Study

    James C. Anderson;Dipak C Jain;Pradeep K Chintagunta

  • The Effect of Banner Advertising on Internet Purchasing

    Puneet Manchanda;Jean Pierre Dubé;Khim Yong Goh;Pradeep K. Chintagunta

  • Venture Capitalists' Assessment of New Venture Survival

    Roman Kapuscinski;Sridhar Tayur;Pradeep K. Chintagunta;Dean A. Shepherd

  • On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

    Sachin Gupta;Pradeep K. Chintagunta

  • A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

    Ramya Neelamegham;Pradeep Chintagunta

  • Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households

    Pradeep K. Chintagunta

  • Investigating heterogeneity in brand preferences in logit models for panel data

    Pradeep K. Chintagunta;Dipak C. Jain;Naufel J. Vilcassim

  • Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

    Vrinda Kadiyali;Pradeep Chintagunta;Naufel Vilcassim

  • Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

    Harikesh Nair;Pradeep Chintagunta;Jean-pierre Dubé

  • Response Modeling with Nonrandom Marketing-Mix Variables

    Puneet Manchanda;Peter E. Rossi;Pradeep K. Chintagunta

  • How Does Assortment Affect Grocery Store Choice

    Richard A . Briesch;Pradeep K . Chintagunta;Edward J . Fox

  • Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

    Pradeep K. Chintagunta;Junhong Chu;Javier Cebollada

  • Investigating Household State Dependence Effects across Categories

    P.B. Seetharaman;Andrew Ainslie;Pradeep K. Chintagunta

  • Tipping and Concentration in Markets with Indirect Network Effects

    Jean-Pierre H. Dubé;Günter J. Hitsch;Pradeep K. Chintagunta

  • Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions:

    Sridhar Narayanan;Ramarao Desiraju;Pradeep K. Chintagunta

  • Temporal Differences in the Role of Marketing Communication in New Product Categories

    Sridhar Narayanan;Puneet Manchanda;Pradeep K. Chintagunta

  • Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

    Pradeep K. Chintagunta;André Bonfrer;Inseong Song

  • A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice

    Rishin Roy;Pradeep K. Chintagunta;Sudeep Haldar

  • An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

    Junhong Chu;Marta Arce-Urriza;José-Javier Cebollada-Calvo;Pradeep K. Chintagunta

Frequent Co-Authors

Jean-Pierre Dubé
Jean-Pierre Dubé University of Chicago
Puneet Manchanda
Puneet Manchanda University of Michigan–Ann Arbor
Michel Wedel
Michel Wedel University of Maryland, College Park
Jay Hauser
Jay Hauser University of California, Los Angeles
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Peter E. Rossi
Peter E. Rossi University of California, Los Angeles
Kannan Srinivasan
Kannan Srinivasan Carnegie Mellon University
S. Christian Wheeler
S. Christian Wheeler Stanford University
Steven Berry
Steven Berry Yale University
Wagner A. Kamakura
Wagner A. Kamakura Rice University

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