World's Best Scientists 2026 revealed!
Pradeep K. Chintagunta

Pradeep K. Chintagunta

Award Badge
Business and Management
USA
2026

D-Index & Metrics

Business and Management

D-Index
76
Citations
21078
World Ranking
208
National Ranking
101

Pradeep K. Chintagunta publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Pradeep K. Chintagunta sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 221 publications — 80th percentile

80% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Pradeep K. Chintagunta D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Pradeep K. Chintagunta sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 76 D-Index — 94th percentile

94% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2015 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Pradeep K. Chintagunta is affiliated with the University of Chicago in the United States. Their research primarily focuses on Business, Management and Accounting, with a substantial body of work in Marketing, Economics and Econometrics, Sociology and Political Science, Strategy and Management, and Management Science and Operations Research. This interdisciplinary approach reflects their engagement with multiple facets of economic and consumer behavior research.

The main topics covered in their research include:

  • Consumer Market Behavior and Pricing
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Digital Platforms and Economics
  • Economics of Agriculture and Food Markets
  • Media Influence and Politics
  • Consumer Behavior in Brand Consumption and Identification

Their recent papers illustrate a focus on marketing science and consumer economics. Notable publications include:

  • "Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China," 2021, Journal of Marketing
  • "Retail store formats, competition and shopper behavior: A Systematic review," 2022, Journal of Retailing
  • "Search Duration," 2020, Marketing Science
  • "Effects of Payment on User Engagement in Online Courses," 2021, Journal of Marketing Research
  • "Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions," 2023, Management Science

Their frequent publication venues include:

  • SSRN Electronic Journal
  • Marketing Science
  • AEA Randomized Controlled Trials
  • Journal of Marketing
  • Journal of Marketing Research

They have collaborated extensively with several co-authors, including:

  • Stephen J. Anderson (16 publications)
  • Naufel J. Vilcassim (13 publications)
  • Ali Goli (8 publications)
  • Sandipan Dhar (6 publications)
  • O. Cem Ozturk (6 publications)

Among the recognitions received, Pradeep K. Chintagunta was awarded the INFORMS Society for Marketing Science (ISMS) Fellow Award in 2015.

Best Publications

  • The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

    Pradeep K. Chintagunta;Shyam Gopinath;Sriram Venkataraman

  • Customer Value Assessment in Business Markets: A State-of-Practice Study

    James C. Anderson;Dipak C Jain;Pradeep K Chintagunta

  • The Effect of Banner Advertising on Internet Purchasing

    Puneet Manchanda;Jean Pierre Dubé;Khim Yong Goh;Pradeep K. Chintagunta

  • Venture Capitalists' Assessment of New Venture Survival

    Roman Kapuscinski;Sridhar Tayur;Pradeep K. Chintagunta;Dean A. Shepherd

  • On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models

    Sachin Gupta;Pradeep K. Chintagunta

  • A Bayesian Model to Forecast New Product Performance in Domestic and International Markets

    Ramya Neelamegham;Pradeep Chintagunta

  • Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households

    Pradeep K. Chintagunta

  • Investigating heterogeneity in brand preferences in logit models for panel data

    Pradeep K. Chintagunta;Dipak C. Jain;Naufel J. Vilcassim

  • Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market

    Vrinda Kadiyali;Pradeep Chintagunta;Naufel Vilcassim

  • Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants

    Harikesh Nair;Pradeep Chintagunta;Jean-pierre Dubé

  • Response Modeling with Nonrandom Marketing-Mix Variables

    Puneet Manchanda;Peter E. Rossi;Pradeep K. Chintagunta

  • How Does Assortment Affect Grocery Store Choice

    Richard A . Briesch;Pradeep K . Chintagunta;Edward J . Fox

  • Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

    Pradeep K. Chintagunta;Junhong Chu;Javier Cebollada

  • Investigating Household State Dependence Effects across Categories

    P.B. Seetharaman;Andrew Ainslie;Pradeep K. Chintagunta

  • Tipping and Concentration in Markets with Indirect Network Effects

    Jean-Pierre H. Dubé;Günter J. Hitsch;Pradeep K. Chintagunta

  • Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions:

    Sridhar Narayanan;Ramarao Desiraju;Pradeep K. Chintagunta

  • Temporal Differences in the Role of Marketing Communication in New Product Categories

    Sridhar Narayanan;Puneet Manchanda;Pradeep K. Chintagunta

  • Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

    Pradeep K. Chintagunta;André Bonfrer;Inseong Song

  • A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice

    Rishin Roy;Pradeep K. Chintagunta;Sudeep Haldar

  • An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

    Junhong Chu;Marta Arce-Urriza;José-Javier Cebollada-Calvo;Pradeep K. Chintagunta

Frequent Co-Authors

Jean-Pierre Dubé
Jean-Pierre Dubé University of Chicago
Puneet Manchanda
Puneet Manchanda University of Michigan–Ann Arbor
Michel Wedel
Michel Wedel University of Maryland, College Park
Jay Hauser
Jay Hauser University of California, Los Angeles
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Peter E. Rossi
Peter E. Rossi University of California, Los Angeles
Kannan Srinivasan
Kannan Srinivasan Carnegie Mellon University
S. Christian Wheeler
S. Christian Wheeler Stanford University
Steven Berry
Steven Berry Yale University
Wagner A. Kamakura
Wagner A. Kamakura Rice University

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