What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Microeconomics
His scientific interests lie mostly in Marketing, Advertising, Econometrics, Competition and Product category.
His Marketing study combines topics in areas such as Market power, Cooperative advertising, Incentive and Discrete choice.
His work on Grocery store as part of general Advertising research is frequently linked to State dependence, thereby connecting diverse disciplines of science.
His work deals with themes such as Statistics and Set, which intersect with Econometrics.
His work in Competition tackles topics such as Industrial organization which are related to areas like Perfect competition, Demand curve and Payment.
His Product category research integrates issues from Store brand, Statistical hypothesis testing, Private label, Aggregate data and Microeconomics.
His most cited work include:
- The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets (496 citations)
- Customer Value Assessment in Business Markets: A State-of-Practice Study (370 citations)
- Venture Capitalists' Assessment of New Venture Survival (344 citations)
What are the main themes of his work throughout his whole career to date?
Pradeep K. Chintagunta spends much of his time researching Marketing, Econometrics, Advertising, Microeconomics and Competition.
His research combines Communication channel and Marketing.
His Econometrics study incorporates themes from Statistics and Mixed logit.
His research integrates issues of Ticket, Robustness, Product and Revenue in his study of Advertising.
His Microeconomics study incorporates themes from Product category and Market share.
His study in Competition is interdisciplinary in nature, drawing from both Market structure, Industrial organization and Variety.
He most often published in these fields:
- Marketing (31.36%)
- Econometrics (27.12%)
- Advertising (23.73%)
What were the highlights of his more recent work (between 2014-2021)?
- Advertising (23.73%)
- Marketing (31.36%)
- Competition (14.83%)
In recent papers he was focusing on the following fields of study:
Advertising, Marketing, Competition, Product and Quality are his primary areas of study.
His work deals with themes such as Robustness, Leverage, Marketing mix and Revenue, which intersect with Advertising.
His study in the field of Marketing science, Rebranding and Marketing research is also linked to topics like Big data and Emerging markets.
His studies in Competition integrate themes in fields like Economies of scope, Communication channel, Price change, Economies of agglomeration and Industrial organization.
His Product research is multidisciplinary, relying on both Personalization, Set, Empirical research, Opportunity cost and Preference.
Pradeep K. Chintagunta usually deals with Microeconomics and limits it to topics linked to Bayesian probability and Econometrics.
Between 2014 and 2021, his most popular works were:
- Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry (40 citations)
- Personalization in Email Marketing: The Role of Noninformative Advertising Content (35 citations)
- Editorial—Marketing Science and Big Data (29 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Microeconomics
Pradeep K. Chintagunta mainly focuses on Advertising, Marketing, Product, Competition and Promotion.
His Advertising research integrates issues from Panel data and Revenue.
The various areas that Pradeep K. Chintagunta examines in his Revenue study include Incentive, Cannibalization and Quality.
His Marketing science and Marketing mix study are his primary interests in Marketing.
The Product study combines topics in areas such as Store brand, Personalization, Commerce and Set.
His study looks at the relationship between Competition and topics such as Competitor analysis, which overlap with Market share.
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