What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Advertising
The scientist’s investigation covers issues in Marketing, Advertising, Loyalty, Brand equity and Harm.
His Marketing study frequently links to adjacent areas such as Revenue.
His study on Newspaper is often connected to Uncertainty avoidance as part of broader study in Advertising.
His Newspaper research is multidisciplinary, relying on both Internet channel and Communication channel.
As part of one scientific family, he deals mainly with the area of Loyalty, narrowing it down to issues related to the Brand loyalty, and often Relationship marketing, Smoothing and Unit root.
His New product development research also works with subjects such as
- Popularity which is related to area like Private label,
- Sample and related Diffusion and Econometrics.
His most cited work include:
- The Market Valuation of Internet Channel Additions (497 citations)
- The Category-Demand Effects of Price Promotions (431 citations)
- The Persistence of Marketing Effects on Sales (370 citations)
What are the main themes of his work throughout his whole career to date?
Marnik G. Dekimpe mainly focuses on Marketing, Advertising, Econometrics, Private label and Industrial organization.
Marketing is closely attributed to Persistence in his research.
His work carried out in the field of Advertising brings together such families of science as Loyalty and Competitor analysis.
His research in the fields of Granger causality overlaps with other disciplines such as Context.
In his research, Cannibalization is intimately related to Competition, which falls under the overarching field of Industrial organization.
In his study, Purchasing is inextricably linked to Marketing research, which falls within the broad field of Marketing management.
He most often published in these fields:
- Marketing (60.44%)
- Advertising (33.33%)
- Econometrics (26.01%)
What were the highlights of his more recent work (between 2013-2020)?
- Marketing (60.44%)
- Advertising (33.33%)
- Private label (12.45%)
In recent papers he was focusing on the following fields of study:
Marnik G. Dekimpe focuses on Marketing, Advertising, Private label, Competitor analysis and Marketing research.
His research on Marketing often connects related areas such as Carry.
His work on Advertising campaign and Shopper marketing as part of general Advertising research is often related to Information sharing and Work, thus linking different fields of science.
The Private label study combines topics in areas such as Brand names, International marketing and Set.
The study incorporates disciplines such as Customer base, Harm and Equity in addition to Marketing research.
Marnik G. Dekimpe has researched Marketing management in several fields, including Marketing strategy and Short run.
Between 2013 and 2020, his most popular works were:
- Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions (70 citations)
- Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions (70 citations)
- Price and Advertising Effectiveness over the Business Cycle (58 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Finance
Marnik G. Dekimpe mostly deals with Marketing, Advertising, Private label, Marketing research and Domain.
His Marketing research is mostly focused on the topic Relationship marketing.
His work on Advertising campaign and Advertising research as part of general Advertising research is frequently linked to Popular media and Missed opportunity, thereby connecting diverse disciplines of science.
His Private label research includes themes of Variety, Carry and Grocery retailing.
His research in Marketing research intersects with topics in Competitor analysis, Harm, Equity and Customer base.
His Domain research incorporates Point, Domain knowledge, Exploit, Retail sector and Data science.
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