H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 50 Citations 13,412 137 World Ranking 376 National Ranking 15

Research.com Recognitions

Awards & Achievements

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Statistics
  • Advertising

The scientist’s investigation covers issues in Marketing, Advertising, Loyalty, Brand equity and Harm. His Marketing study frequently links to adjacent areas such as Revenue. His study on Newspaper is often connected to Uncertainty avoidance as part of broader study in Advertising.

His Newspaper research is multidisciplinary, relying on both Internet channel and Communication channel. As part of one scientific family, he deals mainly with the area of Loyalty, narrowing it down to issues related to the Brand loyalty, and often Relationship marketing, Smoothing and Unit root. His New product development research also works with subjects such as

  • Popularity which is related to area like Private label,
  • Sample and related Diffusion and Econometrics.

His most cited work include:

  • The Market Valuation of Internet Channel Additions (497 citations)
  • The Category-Demand Effects of Price Promotions (431 citations)
  • The Persistence of Marketing Effects on Sales (370 citations)

What are the main themes of his work throughout his whole career to date?

Marnik G. Dekimpe mainly focuses on Marketing, Advertising, Econometrics, Private label and Industrial organization. Marketing is closely attributed to Persistence in his research. His work carried out in the field of Advertising brings together such families of science as Loyalty and Competitor analysis.

His research in the fields of Granger causality overlaps with other disciplines such as Context. In his research, Cannibalization is intimately related to Competition, which falls under the overarching field of Industrial organization. In his study, Purchasing is inextricably linked to Marketing research, which falls within the broad field of Marketing management.

He most often published in these fields:

  • Marketing (60.44%)
  • Advertising (33.33%)
  • Econometrics (26.01%)

What were the highlights of his more recent work (between 2013-2020)?

  • Marketing (60.44%)
  • Advertising (33.33%)
  • Private label (12.45%)

In recent papers he was focusing on the following fields of study:

Marnik G. Dekimpe focuses on Marketing, Advertising, Private label, Competitor analysis and Marketing research. His research on Marketing often connects related areas such as Carry. His work on Advertising campaign and Shopper marketing as part of general Advertising research is often related to Information sharing and Work, thus linking different fields of science.

The Private label study combines topics in areas such as Brand names, International marketing and Set. The study incorporates disciplines such as Customer base, Harm and Equity in addition to Marketing research. Marnik G. Dekimpe has researched Marketing management in several fields, including Marketing strategy and Short run.

Between 2013 and 2020, his most popular works were:

  • Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions (70 citations)
  • Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions (70 citations)
  • Price and Advertising Effectiveness over the Business Cycle (58 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Statistics
  • Finance

Marnik G. Dekimpe mostly deals with Marketing, Advertising, Private label, Marketing research and Domain. His Marketing research is mostly focused on the topic Relationship marketing. His work on Advertising campaign and Advertising research as part of general Advertising research is frequently linked to Popular media and Missed opportunity, thereby connecting diverse disciplines of science.

His Private label research includes themes of Variety, Carry and Grocery retailing. His research in Marketing research intersects with topics in Competitor analysis, Harm, Equity and Customer base. His Domain research incorporates Point, Domain knowledge, Exploit, Retail sector and Data science.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

The Market Valuation of Internet Channel Additions

Inge Geyskens;Katrijn Gielens;Marnik G. Dekimpe.
Journal of Marketing (2002)

810 Citations

The Category-Demand Effects of Price Promotions

Vincent R. Nijs;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamps;Dominique M. Hanssens.
Marketing Science (2000)

697 Citations

The Persistence of Marketing Effects on Sales

Marnik G. Dekimpe;Dominique M. Hanssens.
Marketing Science (1995)

612 Citations

Decline and variability in brand loyalty.

Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp;Martin Mellens;Piet Vanden Abeele.
International Journal of Research in Marketing (1997)

607 Citations

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe:

Lien Lamey;Barbara Deleersnyder;Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp.
Journal of Marketing (2007)

534 Citations

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability:

Marnik G. Dekimpe;Dominique M. Hanssens.
Journal of Marketing Research (1999)

528 Citations

The Effect of Customer Satisfaction on Consumer Spending Growth

Claes Fornell;Roland T . Rust;Marnik G . Dekimpe.
Journal of Marketing Research (2010)

484 Citations

A review of brand loyalty measures in marketing.

M. Mellens;M.G. Dekimpe;J.E.B.M. Steenkamp.
Tijdschrift voor Economie en Management 41 91996) 507-533. (1996)

466 Citations

The increasing power of store brands: Building loyalty and market share

Jan-Benedict E.M. Steenkamp;Marnik G. Dekimpe.
Long Range Planning (1997)

442 Citations

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald Van Heerde;Kristiaan Helsen;Marnik G. Dekimpe.
Marketing Science (2007)

430 Citations

Editorial Boards

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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Top Scientists Citing Marnik G. Dekimpe

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