Fellow of the European Marketing Academy (EMAC)
The scientist’s investigation covers issues in Marketing, Advertising, Loyalty, Brand equity and Harm. His Marketing study frequently links to adjacent areas such as Revenue. His study on Newspaper is often connected to Uncertainty avoidance as part of broader study in Advertising.
His Newspaper research is multidisciplinary, relying on both Internet channel and Communication channel. As part of one scientific family, he deals mainly with the area of Loyalty, narrowing it down to issues related to the Brand loyalty, and often Relationship marketing, Smoothing and Unit root. His New product development research also works with subjects such as
Marnik G. Dekimpe mainly focuses on Marketing, Advertising, Econometrics, Private label and Industrial organization. Marketing is closely attributed to Persistence in his research. His work carried out in the field of Advertising brings together such families of science as Loyalty and Competitor analysis.
His research in the fields of Granger causality overlaps with other disciplines such as Context. In his research, Cannibalization is intimately related to Competition, which falls under the overarching field of Industrial organization. In his study, Purchasing is inextricably linked to Marketing research, which falls within the broad field of Marketing management.
Marnik G. Dekimpe focuses on Marketing, Advertising, Private label, Competitor analysis and Marketing research. His research on Marketing often connects related areas such as Carry. His work on Advertising campaign and Shopper marketing as part of general Advertising research is often related to Information sharing and Work, thus linking different fields of science.
The Private label study combines topics in areas such as Brand names, International marketing and Set. The study incorporates disciplines such as Customer base, Harm and Equity in addition to Marketing research. Marnik G. Dekimpe has researched Marketing management in several fields, including Marketing strategy and Short run.
Marnik G. Dekimpe mostly deals with Marketing, Advertising, Private label, Marketing research and Domain. His Marketing research is mostly focused on the topic Relationship marketing. His work on Advertising campaign and Advertising research as part of general Advertising research is frequently linked to Popular media and Missed opportunity, thereby connecting diverse disciplines of science.
His Private label research includes themes of Variety, Carry and Grocery retailing. His research in Marketing research intersects with topics in Competitor analysis, Harm, Equity and Customer base. His Domain research incorporates Point, Domain knowledge, Exploit, Retail sector and Data science.
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The Market Valuation of Internet Channel Additions
Inge Geyskens;Katrijn Gielens;Marnik G. Dekimpe.
The Category-Demand Effects of Price Promotions
Vincent R. Nijs;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamps;Dominique M. Hanssens.
Decline and variability in brand loyalty.
Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp;Martin Mellens;Piet Vanden Abeele.
The Persistence of Marketing Effects on Sales
Marnik G. Dekimpe;Dominique M. Hanssens.
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe:
Lien Lamey;Barbara Deleersnyder;Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp.
Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability:
Marnik G. Dekimpe;Dominique M. Hanssens.
A review of brand loyalty measures in marketing.
M. Mellens;M.G. Dekimpe;J.E.B.M. Steenkamp.
The Effect of Customer Satisfaction on Consumer Spending Growth
Claes Fornell;Roland T . Rust;Marnik G . Dekimpe.
The Impact of a Product-Harm Crisis on Marketing Effectiveness
Harald Van Heerde;Kristiaan Helsen;Marnik G. Dekimpe.
How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands
Barbara Deleersnyder;Inge Geyskens;Katrijn Gielens;Marnik G Dekimpe;Marnik G Dekimpe.
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