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Marnik G. Dekimpe

Marnik G. Dekimpe

D-Index & Metrics

Business and Management

D-Index
58
Citations
15963
World Ranking
612
National Ranking
21

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Marnik G. Dekimpe is affiliated with Tilburg University in the Netherlands. Their research spans several fields within business and management, focusing predominantly on marketing.

The primary fields of study associated with Dekimpe include:

  • Business, Management and Accounting

More specific subfields of study cover:

  • Marketing
  • Economics and Econometrics
  • Strategy and Management
  • Management Science and Operations Research
  • Sociology and Political Science

Their main topics of research include:

  • Consumer Market Behavior and Pricing
  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Digital Platforms and Economics
  • Merger and Competition Analysis
  • Innovation Diffusion and Forecasting
  • Digital Marketing and Social Media

Dekimpe's recent publications reflect a broad engagement with marketing and retail topics, including:

  • "Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation," 2022, Journal of Marketing
  • "A global perspective on the marketing mix across time and space," 2021, International Journal of Research in Marketing
  • "Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand," 2020, Journal of Marketing Research
  • "Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies," 2021, Journal of Marketing Research
  • "Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda," 2023, Journal of Retailing

The venues where Dekimpe frequently publishes include:

  • Journal of Retailing
  • International Journal of Research in Marketing
  • UNC Libraries
  • Journal of Marketing Research
  • Journal of Marketing

Collaborations form an important part of this scholar's work. Frequent co-authors are:

  • Harald J. van Heerde
  • Inge Geyskens
  • Katrijn Gielens
  • Els Gijsbrechts
  • Kristopher Keller

Among the distinctions received, Dekimpe has been recognized as a Fellow of the European Marketing Academy (EMAC).

Best Publications

  • The Market Valuation of Internet Channel Additions

    Inge Geyskens;Katrijn Gielens;Marnik G. Dekimpe

  • The Category-Demand Effects of Price Promotions

    Vincent R. Nijs;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamps;Dominique M. Hanssens

  • Decline and variability in brand loyalty.

    Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp;Jan-Benedict E.M. Steenkamp;Martin Mellens;Piet Vanden Abeele

  • The Persistence of Marketing Effects on Sales

    Marnik G. Dekimpe;Dominique M. Hanssens

  • How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe:

    Lien Lamey;Barbara Deleersnyder;Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp

  • Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability:

    Marnik G. Dekimpe;Dominique M. Hanssens

  • A review of brand loyalty measures in marketing.

    M. Mellens;M.G. Dekimpe;J.E.B.M. Steenkamp

  • The Impact of a Product-Harm Crisis on Marketing Effectiveness

    Harald Van Heerde;Kristiaan Helsen;Marnik G. Dekimpe

  • The Effect of Customer Satisfaction on Consumer Spending Growth

    Claes Fornell;Roland T . Rust;Marnik G . Dekimpe

  • How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

    Barbara Deleersnyder;Inge Geyskens;Katrijn Gielens;Marnik G Dekimpe;Marnik G Dekimpe

  • The increasing power of store brands: Building loyalty and market share

    Jan-Benedict E.M. Steenkamp;Marnik G. Dekimpe

  • Do Promotions Benefit Manufacturers, Retailers, or Both?

    Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe

  • Competitive Reactions to Advertising and Promotion Attacks

    Jan-Benedict E. M. Steenkamp;Vincent R. Nijs;Dominique M. Hanssens;Marnik G. Dekimpe

  • Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

    Kathleen Cleeren;Harald J. van Heerde;Marnik G. Dekimpe

  • Weathering product-harm crises

    Kathleen Cleeren;M.G. Dekimpe;K. Helsen

  • Weathering product-harm crises

    Kathleen Cleeren;Marnik G. Dekimpe;Marnik G. Dekimpe;Kristiaan Helsen

  • Staged estimation of international diffusion models - An application to global cellular telephone adoption

    Marnik G. Dekimpe;Philip M. Parker;Miklos Sarvary

  • Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

    Marnik G. Dekimpe;Philip M. Parker;Miklos Sarvary

  • The role of national culture in advertising's sensitivity to business cycles: an investigation across continents

    Barbara Deleersnyder;Marnik G. Dekimpe;Jan-Benedict E.M. Steenkamp;Peter S.H. Leeflang

  • Generalizing About Trade Show Effectiveness: A Cross-National Comparison

    Marnik G. Dekimpe;Pierre François;Srinath Gopalakrishna;Gary L. Lilien

  • Empirical Generalizations About Market Evolution and Stationarity

    Marnik G. Dekimpe;Dominique M. Hanssens

Frequent Co-Authors

Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Inge Geyskens
Inge Geyskens Tilburg University
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Koen Pauwels
Koen Pauwels Northeastern University
Shuba Srinivasan
Shuba Srinivasan Boston University
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam
Christophe Croux
Christophe Croux EDHEC Business School

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