The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Harald J. van Heerde sits on this spectrum.
This scientist: 126 publications — 45th percentile
45% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Harald J. van Heerde sits on this spectrum.
This scientist: 42 D-Index — 52nd percentile
52% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Harald J. van Heerde is affiliated with the University of New South Wales in Australia. Their research primarily focuses on the fields of Business, Management, and Accounting, with a concentrated expertise in Marketing. Other subfields include Management of Technology and Innovation, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Visual Arts and Performing Arts.
The scientist's work covers several main topics, notably Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Management and Marketing Education, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Customer Service Quality and Loyalty, and Environmental Sustainability in Business.
Harald J. van Heerde has contributed to multiple well-regarded academic venues. Frequent publication outlets include:
Selected recent papers by Harald J. van Heerde are:
Their frequent co-authors include:
Harald J. van Heerde has received recognition for their contributions through the INFORMS Society for Marketing Science Long Term Impact Award in both 2014 and 2017.
Jorna Leenheer;Harald J. van Heerde;Tammo H. A. Bijmolt;Ale Smidts
Harald Van Heerde;Kristiaan Helsen;Marnik G. Dekimpe
Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters
M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela
Jan-Benedict E.M . Steenkamp;Harald J . Van Heerde;Inge Geyskens
Hannes Datta;Kusum L. Ailawadi;Harald J. van Heerde
Kelly Hewett;William Rand;Roland T. Rust;Harald J. van Heerde
Isaac M. Dinner;Harald J. Van Heerde;Scott A. Neslin
Harald J. van Heerde;Scott A. Neslin
Kathleen Cleeren;Harald J. van Heerde;Marnik G. Dekimpe
Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink
Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink
Harald J. van Heerde;Sachin Gupta;Dick R. Wittink
Dominik Papies;Peter Ebbes;Harald J. Van Heerde
Harald J . van Heerde;Els Gijsbrechts;Koen Pauwels
Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink
Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda
Unknown
Robert P. Rooderkerk;Harald J. Van Heerde;Tammo H. A. Bijmolt
Kathleen Cleeren;Marnik G. Dekimpe;Marnik G. Dekimpe;Harald J. van Heerde;Harald J. van Heerde
Harald J. van Heerde;Maarten J. Gijsenberg;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamp
Hannes Datta;Bram Foubert;Harald J. Van Heerde
Harald van Heerde;Maarten Gijsenberg;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamp
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