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Harald J. van Heerde

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 42 1486 1388 86 86 126 9072

Harald J. van Heerde publications per year

The chart shows the history of publications by Harald J. van Heerde between 1996 and 2026, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Harald J. van Heerde published across 31 years, from 1996 to 2026, averaging 4.5 papers a year. Output peaked at 11 publications in 2005. 6 of the 138 publications appeared in the last two years.

No. of publications
2 4 6 8 10
Bar chart. Horizontal axis: year, 1996 to 2026. Vertical axis: number of publications, 0 to 11. Peak 11 publications in 2005. 1996: 1 publication 1997: 3 publications 1998: 2 publications 1999: 5 publications 2000: 3 publications 2001: 3 publications 2002: 9 publications 2003: 4 publications 2004: 5 publications 2005: 11 publications 2006: 2 publications 2007: 2 publications 2008: 5 publications 2009: 7 publications 2010: 6 publications 2011: 4 publications 2012: 3 publications 2013: 6 publications 2014: 2 publications 2015: 7 publications 2016: 6 publications 2017: 7 publications 2018: 6 publications 2019: 6 publications 2020: 1 publication 2021: 6 publications 2022: 3 publications 2023: 4 publications 2024: 3 publications 2025: 5 publications 2026: 1 publication
1996 2026

138 publications in total across all disciplines

View publications per year as a table
Harald J. van Heerde: publications per year, 1996 to 2026
Year Publications
1996 1
1997 3
1998 2
1999 5
2000 3
2001 3
2002 9
2003 4
2004 5
2005 11
2006 2
2007 2
2008 5
2009 7
2010 6
2011 4
2012 3
2013 6
2014 2
2015 7
2016 6
2017 7
2018 6
2019 6
2020 1
2021 6
2022 3
2023 4
2024 3
2025 5
2026 1
Total 138
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Harald J. van Heerde publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Harald J. van Heerde sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 125–129 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 126 publications — 45th percentile

45% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93 126
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Harald J. van Heerde D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Harald J. van Heerde sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 42 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 42 D-Index — 52nd percentile

52% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80 42
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2017 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • 2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Harald J. van Heerde is affiliated with the University of New South Wales in Australia. Their research primarily focuses on the fields of Business, Management, and Accounting, with a concentrated expertise in Marketing. Other subfields include Management of Technology and Innovation, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Visual Arts and Performing Arts.

The scientist's work covers several main topics, notably Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Management and Marketing Education, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Customer Service Quality and Loyalty, and Environmental Sustainability in Business.

Harald J. van Heerde has contributed to multiple well-regarded academic venues. Frequent publication outlets include:

  • Journal of Marketing
  • SSRN Electronic Journal
  • Journal of Marketing Research
  • Journal of Retailing
  • UNC Libraries

Selected recent papers by Harald J. van Heerde are:

  • Reality Check: Infusing Ecological Value into Academic Marketing Research, 2021, Journal of Marketing
  • Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation, 2022, Journal of Marketing
  • Leveraging Brand Equity for Effective Visual Product Design, 2020, Journal of Marketing Research
  • Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies, 2021, Journal of Marketing Research
  • Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda, 2023, Journal of Retailing

Their frequent co-authors include:

  • Marnik G. Dekimpe
  • Christine Moorman
  • C. Moreau
  • Robert W. Palmatier
  • Christine Eckert

Harald J. van Heerde has received recognition for their contributions through the INFORMS Society for Marketing Science Long Term Impact Award in both 2014 and 2017.

Best Publications

  • Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

    Jorna Leenheer;Harald J. van Heerde;Tammo H. A. Bijmolt;Ale Smidts

  • The Impact of a Product-Harm Crisis on Marketing Effectiveness

    Harald Van Heerde;Kristiaan Helsen;Marnik G. Dekimpe

  • New Empirical Generalizations on the Determinants of Price Elasticity

    Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters

  • The long-term effect of marketing strategy on brand sales

    M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela

  • What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels

    Jan-Benedict E.M . Steenkamp;Harald J . Van Heerde;Inge Geyskens

  • How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

    Hannes Datta;Kusum L. Ailawadi;Harald J. van Heerde

  • Brand Buzz in the Echoverse

    Kelly Hewett;William Rand;Roland T. Rust;Harald J. van Heerde

  • Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

    Isaac M. Dinner;Harald J. Van Heerde;Scott A. Neslin

  • Sales Promotion Models

    Harald J. van Heerde;Scott A. Neslin

  • Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

    Kathleen Cleeren;Harald J. van Heerde;Marnik G. Dekimpe

  • The estimation of pre- and postpromotion dips with store-level scanner data

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Decomposing the Sales Promotion Bump with Store Data

    Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

  • Is 75% of the sales promotion bump due to brand switching? No, only 33% is

    Harald J. van Heerde;Sachin Gupta;Dick R. Wittink

  • Addressing Endogeneity in Marketing Models

    Dominik Papies;Peter Ebbes;Harald J. Van Heerde

  • Winners and Losers in a Major Price War

    Harald J . van Heerde;Els Gijsbrechts;Koen Pauwels

  • Semiparametric Analysis to Estimate the Deal Effect Curve

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • The Dynamic Effect of Innovation on Market Structure

    Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda

  • Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Unknown

  • Incorporating Context Effects into a Choice Model

    Robert P. Rooderkerk;Harald J. Van Heerde;Tammo H. A. Bijmolt

  • Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

    Kathleen Cleeren;Marnik G. Dekimpe;Marnik G. Dekimpe;Harald J. van Heerde;Harald J. van Heerde

  • Price and Advertising Effectiveness over the Business Cycle

    Harald J. van Heerde;Maarten J. Gijsenberg;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamp

  • The Challenge of Retaining Customers Acquired with Free Trials

    Hannes Datta;Bram Foubert;Harald J. Van Heerde

  • Price and Advertising Effectiveness over the Business Cycle

    Harald van Heerde;Maarten Gijsenberg;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamp

Frequent Co-Authors

Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Dick R. Wittink
Dick R. Wittink Yale University
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Tammo H. A. Bijmolt
Tammo H. A. Bijmolt University of Groningen
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Carl F. Mela
Carl F. Mela Duke University
Christine Moorman
Christine Moorman Duke University
Robert W. Palmatier
Robert W. Palmatier University of Washington
Scott A. Neslin
Scott A. Neslin Dartmouth College
Ale Smidts
Ale Smidts Erasmus University Rotterdam

External Links

Personal website of Harald J. van Heerde Google Scholar page

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Best Scientists Citing Harald J. van Heerde

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 60

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 52

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 44

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 33

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 31

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 21

Stefan Stremersch

Stefan Stremersch

Erasmus University Rotterdam

Publications: 20

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 20

Kusum L. Ailawadi

Kusum L. Ailawadi

Dartmouth College

Publications: 17

Jan-Benedict E. M. Steenkamp

Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

Publications: 17

Scott A. Neslin

Scott A. Neslin

Dartmouth College

Publications: 16

Shuba Srinivasan

Shuba Srinivasan

Boston University

Publications: 16

Bart J. Bronnenberg

Bart J. Bronnenberg

Tilburg University

Publications: 14

K. Sudhir

K. Sudhir

Yale University

Publications: 13

Jean-Pierre Dubé

Jean-Pierre Dubé

University of Chicago

Publications: 13

Venkatesh Shankar

Venkatesh Shankar

Southern Methodist University

Publications: 13

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