World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
42
Citations
9072
World Ranking
1485
National Ranking
86

Research.com Recognitions

  • 2017 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • 2014 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)

Overview

Harald J. van Heerde is affiliated with the University of New South Wales in Australia. Their research primarily focuses on the fields of Business, Management, and Accounting, with a concentrated expertise in Marketing. Other subfields include Management of Technology and Innovation, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Visual Arts and Performing Arts.

The scientist's work covers several main topics, notably Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Management and Marketing Education, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Customer Service Quality and Loyalty, and Environmental Sustainability in Business.

Harald J. van Heerde has contributed to multiple well-regarded academic venues. Frequent publication outlets include:

  • Journal of Marketing
  • SSRN Electronic Journal
  • Journal of Marketing Research
  • Journal of Retailing
  • UNC Libraries

Selected recent papers by Harald J. van Heerde are:

  • Reality Check: Infusing Ecological Value into Academic Marketing Research, 2021, Journal of Marketing
  • Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation, 2022, Journal of Marketing
  • Leveraging Brand Equity for Effective Visual Product Design, 2020, Journal of Marketing Research
  • Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies, 2021, Journal of Marketing Research
  • Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda, 2023, Journal of Retailing

Their frequent co-authors include:

  • Marnik G. Dekimpe
  • Christine Moorman
  • C. Moreau
  • Robert W. Palmatier
  • Christine Eckert

Harald J. van Heerde has received recognition for their contributions through the INFORMS Society for Marketing Science Long Term Impact Award in both 2014 and 2017.

Best Publications

  • Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

    Jorna Leenheer;Harald J. van Heerde;Tammo H. A. Bijmolt;Ale Smidts

  • The Impact of a Product-Harm Crisis on Marketing Effectiveness

    Harald Van Heerde;Kristiaan Helsen;Marnik G. Dekimpe

  • New Empirical Generalizations on the Determinants of Price Elasticity

    Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters

  • The long-term effect of marketing strategy on brand sales

    M. Berk Ataman;Harald J . Van Heerde;Carl F . Mela

  • What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels

    Jan-Benedict E.M . Steenkamp;Harald J . Van Heerde;Inge Geyskens

  • How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

    Hannes Datta;Kusum L. Ailawadi;Harald J. van Heerde

  • Brand Buzz in the Echoverse

    Kelly Hewett;William Rand;Roland T. Rust;Harald J. van Heerde

  • Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising

    Isaac M. Dinner;Harald J. Van Heerde;Scott A. Neslin

  • Sales Promotion Models

    Harald J. van Heerde;Scott A. Neslin

  • Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

    Kathleen Cleeren;Harald J. van Heerde;Marnik G. Dekimpe

  • The estimation of pre- and postpromotion dips with store-level scanner data

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • Decomposing the Sales Promotion Bump with Store Data

    Harald J. van Heerde;Peter S. H. Leeflang;Dick R. Wittink

  • Is 75% of the sales promotion bump due to brand switching? No, only 33% is

    Harald J. van Heerde;Sachin Gupta;Dick R. Wittink

  • Addressing Endogeneity in Marketing Models

    Dominik Papies;Peter Ebbes;Harald J. Van Heerde

  • Winners and Losers in a Major Price War

    Harald J . van Heerde;Els Gijsbrechts;Koen Pauwels

  • Semiparametric Analysis to Estimate the Deal Effect Curve

    Harald J. van Heerde;Peter S.H. Leeflang;Dick R. Wittink

  • The Dynamic Effect of Innovation on Market Structure

    Harald J. Van Heerde;Carl F. Mela;Puneet Manchanda

  • Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Unknown

  • Incorporating Context Effects into a Choice Model

    Robert P. Rooderkerk;Harald J. Van Heerde;Tammo H. A. Bijmolt

  • Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research

    Kathleen Cleeren;Marnik G. Dekimpe;Marnik G. Dekimpe;Harald J. van Heerde;Harald J. van Heerde

  • Price and Advertising Effectiveness over the Business Cycle

    Harald J. van Heerde;Maarten J. Gijsenberg;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamp

  • The Challenge of Retaining Customers Acquired with Free Trials

    Hannes Datta;Bram Foubert;Harald J. Van Heerde

  • Price and Advertising Effectiveness over the Business Cycle

    Harald van Heerde;Maarten Gijsenberg;Marnik G. Dekimpe;Jan-Benedict E. M. Steenkamp

Frequent Co-Authors

Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Dick R. Wittink
Dick R. Wittink Yale University
Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Tammo H. A. Bijmolt
Tammo H. A. Bijmolt University of Groningen
Jan-Benedict E. M. Steenkamp
Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill
Carl F. Mela
Carl F. Mela Duke University
Christine Moorman
Christine Moorman Duke University
Robert W. Palmatier
Robert W. Palmatier University of Washington
Scott A. Neslin
Scott A. Neslin Dartmouth College
Ale Smidts
Ale Smidts Erasmus University Rotterdam

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring business and management studies in the USA opens doors to diverse career pathways, especially with the flexibility of online degrees. Beyond general management, specialized fields such as healthcare administration are increasingly popular. For those interested in managing medical organizations, a healthcare administration degree can be pursued online, offering affordability and practicality.

Many professionals also take their education a step further with a master healthcare administration degree, enhancing their opportunities for leadership roles in a growing sector.

Another key area is accounting. By enrolling in online accounting classes, students can build expertise necessary for finance and auditing positions, both in business and public sectors.

Meanwhile, the rising influence of technology in business management has made it important to consider fields like artificial intelligence. Programs recognized among the best online ai degrees offer modern skills for roles at the intersection of business, analytics, and digital innovation.

Best Scientists Citing Harald J. van Heerde

Trending Scientists

Recently Published Articles