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Shuba Srinivasan

Shuba Srinivasan

Boston University
United States

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 31 2756 2605 1073 993 84 6839

Shuba Srinivasan publications per year

The chart shows the history of publications by Shuba Srinivasan between 1980 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Shuba Srinivasan published across 46 years, from 1980 to 2025, averaging 2.7 papers a year. Output peaked at 12 publications in 2018. 7 of the 123 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 1980 to 2025. Vertical axis: number of publications, 0 to 12. Peak 12 publications in 2018. 1980: 1 publication 1981: 0 publications 1982: 0 publications 1983: 0 publications 1984: 0 publications 1985: 0 publications 1986: 0 publications 1987: 0 publications 1988: 0 publications 1989: 0 publications 1990: 0 publications 1991: 0 publications 1992: 0 publications 1993: 0 publications 1994: 0 publications 1995: 1 publication 1996: 0 publications 1997: 0 publications 1998: 0 publications 1999: 0 publications 2000: 2 publications 2001: 2 publications 2002: 4 publications 2003: 2 publications 2004: 5 publications 2005: 0 publications 2006: 2 publications 2007: 4 publications 2008: 4 publications 2009: 6 publications 2010: 4 publications 2011: 8 publications 2012: 8 publications 2013: 4 publications 2014: 5 publications 2015: 5 publications 2016: 7 publications 2017: 1 publication 2018: 12 publications 2019: 1 publication 2020: 7 publications 2021: 11 publications 2022: 4 publications 2023: 6 publications 2024: 4 publications 2025: 3 publications
1980 2025

123 publications in total across all disciplines

View publications per year as a table
Shuba Srinivasan: publications per year, 1980 to 2025
Year Publications
1980 1
1981 0
1982 0
1983 0
1984 0
1985 0
1986 0
1987 0
1988 0
1989 0
1990 0
1991 0
1992 0
1993 0
1994 0
1995 1
1996 0
1997 0
1998 0
1999 0
2000 2
2001 2
2002 4
2003 2
2004 5
2005 0
2006 2
2007 4
2008 4
2009 6
2010 4
2011 8
2012 8
2013 4
2014 5
2015 5
2016 7
2017 1
2018 12
2019 1
2020 7
2021 11
2022 4
2023 6
2024 4
2025 3
Total 123
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Shuba Srinivasan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Shuba Srinivasan sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 80–84 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 84 publications — 15th percentile

15% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116 84
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Shuba Srinivasan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Shuba Srinivasan sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 31 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 31 D-Index — 10th percentile

10% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159 31
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Shuba Srinivasan is affiliated with Boston University in the United States and has contributed extensively to the field of Business, Management, and Accounting, with a strong focus on Marketing. Their research portfolio comprises 26 publications across various subfields, including Marketing, Accounting, Finance, Sociology and Political Science, and Clinical Psychology.

Their work covers a range of main topics, notably:

  • Consumer Market Behavior and Pricing
  • Consumer Behavior in Brand Consumption and Identification
  • Corporate Finance and Governance
  • Financial Markets and Investment Strategies
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Innovation Diffusion and Forecasting

Srinivasan has published frequently in prominent academic venues. Major publication outlets for their research include:

  • International Journal of Research in Marketing
  • SSRN Electronic Journal
  • Journal of the Academy of Marketing Science
  • Journal of General Internal Medicine
  • NIM Marketing Intelligence Review

Some recent publications exemplify the scope and focus of their research, including:

  • "How CEO/CMO characteristics affect innovation and stock returns: findings and future directions" (2020), Journal of the Academy of Marketing Science
  • "The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value" (2020), International Journal of Research in Marketing
  • "The marketing-finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research" (2020), International Journal of Research in Marketing
  • "The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration" (2021), International Journal of Research in Marketing
  • "Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing" (2023), Journal of the Academy of Marketing Science

Collaborative work constitutes a significant part of Srinivasan's output. Frequent coauthors include:

  • Koen Pauwels
  • Dominique M. Hanssens
  • Priyanka Satish
  • Aditya Khetan
  • Dharav Shah

Best Publications

  • Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions

    Shuba Srinivasan;Dominique M. Hanssens

  • New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

    Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens

  • Product Innovations, Advertising, and Stock Returns:

    Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens

  • Who Benefits from Store Brand Entry

    Koen Pauwels;Shuba Srinivasan

  • Do Promotions Benefit Manufacturers, Retailers, or Both?

    Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe

  • Mind-Set Metrics in Market Response Models: An Integrative Approach

    S. Srinivasan;M. Vanhuele;Koen Hendrik Pauwels

  • Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

    Shuba Srinivasan;Oliver J. Rutz;Koen Pauwels

  • The Impact of Online Product Reviews on Product Returns

    Nachiketa Sahoo;Chrysanthos Dellarocas;Shuba Srinivasan

  • Retail-Price Drivers and Retailer Profits

    Vincent R. Nijs;Shuba Srinivasan;Koen Pauwels

  • Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective

    Ernst C. Osinga;Peter S.H. Leeflang;Shuba Srinivasan;Jaap Edo Wieringa

  • IoT-Enabled Solid Waste Management in Smart Cities

    S. Vishnu;S. R. Jino Ramson;Samson Senith;Theodoros Anagnostopoulos

  • Market share response and competitive interaction: The impact of temporary, evolving and structural changes in prices

    Shuba Srinivasan;Peter T.L. Popkowski Leszczyc;Frank M. Bass

  • When Do Price Thresholds Matter in Retail Categories

    Koen Pauwels;Shuba Srinivasan;Philip Hans Franses

  • Optimal Advertising When Envisioning a Product-Harm Crisis

    Olivier Rubel;Prasad A. Naik;Shuba Srinivasan

  • Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns

    Liwu Hsu;Susan Fournier;Shuba Srinivasan

  • Consumer Attitude Metrics for Guiding Marketing Mix Decisions

    Dominique M. Hanssens;Koen H. Pauwels;Shuba Srinivasan;Marc Vanhuele

  • An Analysis of B2B Ingredient Co-Branding Relationships

    Sunil Erevelles;Thomas H. Stevenson;Shuba Srinivasan;Nobuyuki Fukawa

  • How CEO/CMO characteristics affect innovation and stock returns: findings and future directions

    Ya You;Shuba Srinivasan;Koen Pauwels;Koen Pauwels;Amit Joshi

  • Consumer Satisfaction for Internet Service Providers: An Analysis of Underlying Processes

    Sunil Erevelles;Shuba Srinivasan;Steven Rangel

  • The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

    Emanuel Bayer;Shuba Srinivasan;Edward J. Riedl;Bernd Skiera

Frequent Co-Authors

Koen Pauwels
Koen Pauwels Northeastern University
Dominique M. Hanssens
Dominique M. Hanssens University of California, Los Angeles
Marnik G. Dekimpe
Marnik G. Dekimpe Tilburg University
Florante A. Quiocho
Florante A. Quiocho Baylor College of Medicine
Chrysanthos Dellarocas
Chrysanthos Dellarocas Boston University
Raghavan Varadarajan
Raghavan Varadarajan Indian Institute of Science
Frank M. Bass
Frank M. Bass The University of Texas at Dallas
Philip Hans Franses
Philip Hans Franses Erasmus University Rotterdam
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Don E. Schultz
Don E. Schultz Northwestern University

External Links

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Best Scientists Citing Shuba Srinivasan

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Marnik G. Dekimpe

Tilburg University

Publications: 78

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 50

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 29

Xueming Luo

Xueming Luo

Temple University

Publications: 29

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 28

Harald J. van Heerde

Harald J. van Heerde

University of New South Wales

Publications: 26

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 22

Jan-Benedict E. M. Steenkamp

Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

Publications: 21

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 18

Gerard J. Tellis

Gerard J. Tellis

University of Southern California

Publications: 18

Christian Homburg

Christian Homburg

University of Mannheim

Publications: 16

David R. Liu

David R. Liu

Broad Institute

Publications: 14

Bernd Skiera

Bernd Skiera

Goethe University Frankfurt

Publications: 14

Stefan Stremersch

Stefan Stremersch

Erasmus University Rotterdam

Publications: 13

Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

University of Groningen

Publications: 13

Christophe Croux

Christophe Croux

EDHEC Business School

Publications: 12

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