Shuba Srinivasan is affiliated with Boston University in the United States and has contributed extensively to the field of Business, Management, and Accounting, with a strong focus on Marketing. Their research portfolio comprises 26 publications across various subfields, including Marketing, Accounting, Finance, Sociology and Political Science, and Clinical Psychology.
Their work covers a range of main topics, notably:
Srinivasan has published frequently in prominent academic venues. Major publication outlets for their research include:
Some recent publications exemplify the scope and focus of their research, including:
Collaborative work constitutes a significant part of Srinivasan's output. Frequent coauthors include:
Shuba Srinivasan;Dominique M. Hanssens
Koen Pauwels;Jorge Silva-Risso;Shuba Srinivasan;Dominique M. Hanssens
Shuba Srinivasan;Koen Pauwels;Jorge Silva-Risso;Dominique M. Hanssens
Koen Pauwels;Shuba Srinivasan
Shuba Srinivasan;Koen Pauwels;Dominique M. Hanssens;Marnik G. Dekimpe
S. Srinivasan;M. Vanhuele;Koen Hendrik Pauwels
Shuba Srinivasan;Oliver J. Rutz;Koen Pauwels
Nachiketa Sahoo;Chrysanthos Dellarocas;Shuba Srinivasan
Vincent R. Nijs;Shuba Srinivasan;Koen Pauwels
Ernst C. Osinga;Peter S.H. Leeflang;Shuba Srinivasan;Jaap Edo Wieringa
S. Vishnu;S. R. Jino Ramson;Samson Senith;Theodoros Anagnostopoulos
Shuba Srinivasan;Peter T.L. Popkowski Leszczyc;Frank M. Bass
Koen Pauwels;Shuba Srinivasan;Philip Hans Franses
Olivier Rubel;Prasad A. Naik;Shuba Srinivasan
Liwu Hsu;Susan Fournier;Shuba Srinivasan
Dominique M. Hanssens;Koen H. Pauwels;Shuba Srinivasan;Marc Vanhuele
Sunil Erevelles;Thomas H. Stevenson;Shuba Srinivasan;Nobuyuki Fukawa
Ya You;Shuba Srinivasan;Koen Pauwels;Koen Pauwels;Amit Joshi
Sunil Erevelles;Shuba Srinivasan;Steven Rangel
Emanuel Bayer;Shuba Srinivasan;Edward J. Riedl;Bernd Skiera
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