2026 Frank M. Bass: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	National Ranking	Publications	Citations
Business and Management	56	675	296	118	34745

Discipline name

D-Index

World Ranking

National Ranking

Publications

Citations

Business and Management

675

296

118

34745

Research.com Recognitions

2015 - Fellow of the American Marketing Association
2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award
2003 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association
2002 - Fellow of the Institute for Operations Research and the Management Sciences (INFORMS)
1990 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Frank M. Bass was affiliated with The University of Texas at Dallas in the United States. Their career included contributions in marketing science and operations research.

No specific recent papers, frequent co-authors, publication venues, book publishers, fields of study, subfields, or main topics of work are listed in the available data.

Throughout their career, Frank M. Bass received several awards recognizing their contributions to marketing and related disciplines. These awards include:

Fellow of the American Marketing Association (2015)
INFORMS Society for Marketing Science (ISMS) Fellow Award (2008)
Charles Coolidge Parlin Marketing Research Award, American Marketing Association (2003)
Fellow of the Institute for Operations Research and the Management Sciences (INFORMS) (2002)
AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association (1990)

Best Publications

A new product growth model for consumer durables

Frank M. Bass

6518
Citations
A New Product Growth for Model Consumer Durables

Unknown

5735
Citations
A New Product Growth for Model Consumer Durables

Frank M. Bass

3979
Citations
New Product Diffusion Models in Marketing: A Review and Directions for Research:

Vijay Mahajan;Eitan Muller;Frank M. Bass

3515
Citations
Why the Bass Model Fits without Decision Variables

Frank M. Bass;Trichy V. Krishnan;Dipak C. Jain

1310
Citations
A diffusion theory model of adoption and substitution for successive generations of high-technology products

John A. Norton;Frank M. Bass

1285
Citations
New Product Diffusion Models in Marketing: A Review and Directions for Research

Unknown

923
Citations
Chapter 8 New-product diffusion models

Vijay Mahajan;Eitan Muller;Frank M. Bass

760
Citations
Comments on A New Product Growth for Model Consumer Durables

Frank M. Bass

656
Citations
Diffusion of New Products: Empirical Generalizations and Managerial Uses

Vijay Mahajan;Eitan Muller;Frank M. Bass

628
Citations
The Relationship Between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations

Frank M. Bass

581
Citations
The Dirichlet: A Comprehensive Model of Buying Behaviour

G. J. Goodhardt;A. S. C. Ehrenberg;C. Chatfield

566
Citations
The Theory of Stochastic Preference and Brand Switching

Frank M. Bass

459
Citations
Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods:

Linda F. Jamieson;Frank M. Bass

395
Citations
New Product Diffusion Models in Marketing: A Review and Directions for Research

Unknown

369
Citations
Optimal Pricing Strategy for New Products

Trichy V. Krishnan;Frank M. Bass;Dipak C. Jain

314
Citations
An Attitude Model for the Study of Brand Preference

Frank M. Bass;W. Wayne Talarzyk

297
Citations
Empirical Generalizations and Marketing Science: A Personal View

Frank M. Bass

296
Citations
Impact of a Late Entrant on the Diffusion of a New Product/Service

Trichy V. Krishnan;Frank M. Bass;V. Kumar

281
Citations
A Comparative Analysis of Attitudinal Predictions of Brand Preference

Frank M. Bass;William L. Wilkie

280
Citations
Testing Distributed Lag Models of Advertising Effect

Frank M. Bass;Darral G. Clarke

254
Citations
Generic and Brand Advertising Strategies in a Dynamic Duopoly

Frank M. Bass;Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

251
Citations
An experimental study of relationships between attitudes, brand preference, and choice

Frank M. Bass;Edgar A. Pessemier;Donald R. Lehmann

249
Citations

Frequent Co-Authors

Suresh P. Sethi The University of Texas at Dallas

Dick R. Wittink Yale University

Shuba Srinivasan Boston University

Eitan Muller New York University

Vijay Mahajan The University of Texas at Austin

Robert P. Leone Texas Christian University

William L. Wilkie University of Notre Dame

David J. Reibstein University of Pennsylvania

Sumit K. Majumdar The University of Texas at Dallas

Ernan Haruvy McGill University

External Links

Personal website of Frank M. Bass

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