D-Index & Metrics Best Publications

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 45 Citations 25,789 81 World Ranking 706 National Ranking 331

Research.com Recognitions

Awards & Achievements

2015 - Fellow of the American Marketing Association

2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award

2003 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association

2002 - Fellow of the Institute for Operations Research and the Management Sciences (INFORMS)

1990 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

What is he best known for?

The fields of study Frank M. Bass is best known for:

  • Marketing
  • Statistics
  • Geometry

Other disciplines of study, such as Consumer behaviour and Diffusion of innovations, are mixed together with his Marketing studies. By researching both Consumer behaviour and Marketing, he produces research that crosses academic boundaries. By researching both Econometrics and Statistics, he produces research that crosses academic boundaries. His multidisciplinary approach integrates Statistics and Econometrics in his work. His work in Geometry is not limited to one particular discipline; it also encompasses Product (mathematics). Many of his studies on Product (mathematics) apply to Geometry as well. Microeconomics and Industrial organization are two areas of study in which he engages in interdisciplinary research. In his research, he undertakes multidisciplinary study on Industrial organization and Microeconomics. He carries out multidisciplinary research, doing studies in Diffusion and Thermodynamics.

His most cited work include:

  • A New Product Growth for Model Consumer Durables (3816 citations)
  • A New Product Growth Model for Consumer Durables (1519 citations)
  • A New Product Growth for Model Consumer Durables (974 citations)

What are the main themes of his work throughout his whole career to date

Many of his studies involve connections with topics such as Regression analysis and Regression and Statistics. He performs multidisciplinary studies into Regression analysis and Statistics in his work. With his scientific publications, his incorporates both Econometrics and Microeconomics. He conducts interdisciplinary study in the fields of Microeconomics and Econometrics through his research. With his scientific publications, his incorporates both Marketing and Advertising. Frank M. Bass incorporates Advertising and Marketing in his research. Geometry connects with themes related to Product (mathematics) in his study. Frank M. Bass regularly links together related areas like Geometry in his Product (mathematics) studies.

Frank M. Bass most often published in these fields:

  • Econometrics (62.07%)
  • Marketing (51.72%)
  • Statistics (39.08%)

What were the highlights of his more recent work (between 2002-2008)?

  • Econometrics (55.56%)
  • Marketing (55.56%)
  • Microeconomics (44.44%)

In recent works Frank M. Bass was focusing on the following fields of study:

As a part of the same scientific study, Frank M. Bass usually deals with the Logit, concentrating on Econometrics and frequently concerns with Threshold model. His work in Portfolio addresses subjects such as Finance, which are connected to disciplines such as Order (exchange). His Finance research extends to Order (exchange), which is thematically connected. His Cournot competition investigation overlaps with other disciplines such as Duopoly and Oligopoly. Frank M. Bass performs multidisciplinary study on Oligopoly and Cournot competition in his works. His research brings together the fields of Advertising research and Marketing. He performs multidisciplinary study on Advertising research and Advertising in his works. Frank M. Bass conducts interdisciplinary study in the fields of Advertising and Market share through his works. Market share and Marketing are two areas of study in which he engages in interdisciplinary research.

Between 2002 and 2008, his most popular works were:

  • A New Product Growth for Model Consumer Durables (974 citations)
  • Comments on “A New Product Growth for Model Consumer Durables The Bass Model” (398 citations)
  • Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (163 citations)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

A new product growth model for consumer durables

Frank M. Bass.
(1976)

6505 Citations

A New Product Growth for Model Consumer Durables

Frank M. Bass.
(2004)

3893 Citations

New Product Diffusion Models in Marketing: A Review and Directions for Research:

Vijay Mahajan;Eitan Muller;Frank M. Bass.
(1990)

3485 Citations

Why the Bass Model Fits without Decision Variables

Frank M. Bass;Trichy V. Krishnan;Dipak C. Jain.
(1994)

1206 Citations

A diffusion theory model of adoption and substitution for successive generations of high-technology products

John A. Norton;Frank M. Bass.
(1987)

1206 Citations

Chapter 8 New-product diffusion models

Vijay Mahajan;Eitan Muller;Frank M. Bass.
(1993)

747 Citations

Comments on A New Product Growth for Model Consumer Durables

Frank M. Bass.
(2004)

604 Citations

Diffusion of New Products: Empirical Generalizations and Managerial Uses

Vijay Mahajan;Eitan Muller;Frank M. Bass.
(1995)

600 Citations

The Relationship Between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations

Frank M. Bass.
(1980)

562 Citations

The Theory of Stochastic Preference and Brand Switching

Frank M. Bass.
(1974)

454 Citations

If you think any of the details on this page are incorrect, let us know.

Contact us

Best Scientists Citing Frank M. Bass

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 53

Donald R. Lehmann

Donald R. Lehmann

Columbia University

Publications: 52

Philip Hans Franses

Philip Hans Franses

Erasmus University Rotterdam

Publications: 48

Vijay Mahajan

Vijay Mahajan

The University of Texas at Austin

Publications: 42

Dominique M. Hanssens

Dominique M. Hanssens

University of California, Los Angeles

Publications: 39

Gerard J. Tellis

Gerard J. Tellis

University of Southern California

Publications: 39

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 39

Suresh P. Sethi

Suresh P. Sethi

The University of Texas at Dallas

Publications: 36

Arch G. Woodside

Arch G. Woodside

Independent Scientist / Consultant, US

Publications: 31

Stefan Stremersch

Stefan Stremersch

Erasmus University Rotterdam

Publications: 29

Eitan Muller

Eitan Muller

New York University

Publications: 27

Pradeep K. Chintagunta

Pradeep K. Chintagunta

University of Chicago

Publications: 27

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 23

Glen L. Urban

Glen L. Urban

MIT

Publications: 22

Jay Hauser

Jay Hauser

University of California, Los Angeles

Publications: 22

Jan-Benedict E. M. Steenkamp

Jan-Benedict E. M. Steenkamp

University of North Carolina at Chapel Hill

Publications: 21

Trending Scientists

Junmeng Cai

Junmeng Cai

Shanghai Jiao Tong University

Tapas K. Mallick

Tapas K. Mallick

University of Exeter

Wolfgang Bensch

Wolfgang Bensch

Kiel University

Huanlei Wang

Huanlei Wang

Ocean University of China

Junhao Chu

Junhao Chu

East China Normal University

Mikael S. Hedenqvist

Mikael S. Hedenqvist

Royal Institute of Technology

Minoru Furukawa

Minoru Furukawa

University of Teacher Education Fukuoka

Ehud Gazit

Ehud Gazit

Tel Aviv University

Yongde Xia

Yongde Xia

University of Exeter

Julian Ramirez-Villegas

Julian Ramirez-Villegas

Centro Internacional de Agricultura Tropical

Leo E. Otterbein

Leo E. Otterbein

Beth Israel Deaconess Medical Center

Jerome F. Strauss

Jerome F. Strauss

University of Pennsylvania

Joost Schalkwijk

Joost Schalkwijk

Radboud University Nijmegen

Benjamin Gardner

Benjamin Gardner

University of Surrey

Staffan Skerfving

Staffan Skerfving

Lund University

Harry van Goor

Harry van Goor

University of Basel

Something went wrong. Please try again later.