World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
56
Citations
34745
World Ranking
675
National Ranking
296

Frank M. Bass publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Frank M. Bass sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 118 publications — 39th percentile

39% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Frank M. Bass D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Frank M. Bass sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 56 D-Index — 78th percentile

78% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award
  • 2003 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association
  • 2002 - Fellow of the Institute for Operations Research and the Management Sciences (INFORMS)
  • 1990 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Frank M. Bass was affiliated with The University of Texas at Dallas in the United States. Their career included contributions in marketing science and operations research.

No specific recent papers, frequent co-authors, publication venues, book publishers, fields of study, subfields, or main topics of work are listed in the available data.

Throughout their career, Frank M. Bass received several awards recognizing their contributions to marketing and related disciplines. These awards include:

  • Fellow of the American Marketing Association (2015)
  • INFORMS Society for Marketing Science (ISMS) Fellow Award (2008)
  • Charles Coolidge Parlin Marketing Research Award, American Marketing Association (2003)
  • Fellow of the Institute for Operations Research and the Management Sciences (INFORMS) (2002)
  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association (1990)

Best Publications

  • A new product growth model for consumer durables

    Frank M. Bass

  • A New Product Growth for Model Consumer Durables

    Unknown

  • A New Product Growth for Model Consumer Durables

    Frank M. Bass

  • New Product Diffusion Models in Marketing: A Review and Directions for Research:

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Why the Bass Model Fits without Decision Variables

    Frank M. Bass;Trichy V. Krishnan;Dipak C. Jain

  • A diffusion theory model of adoption and substitution for successive generations of high-technology products

    John A. Norton;Frank M. Bass

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • Chapter 8 New-product diffusion models

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Comments on A New Product Growth for Model Consumer Durables

    Frank M. Bass

  • Diffusion of New Products: Empirical Generalizations and Managerial Uses

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • The Relationship Between Diffusion Rates, Experience Curves, and Demand Elasticities for Consumer Durable Technological Innovations

    Frank M. Bass

  • The Dirichlet: A Comprehensive Model of Buying Behaviour

    G. J. Goodhardt;A. S. C. Ehrenberg;C. Chatfield

  • The Theory of Stochastic Preference and Brand Switching

    Frank M. Bass

  • Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods:

    Linda F. Jamieson;Frank M. Bass

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • Optimal Pricing Strategy for New Products

    Trichy V. Krishnan;Frank M. Bass;Dipak C. Jain

  • An Attitude Model for the Study of Brand Preference

    Frank M. Bass;W. Wayne Talarzyk

  • Empirical Generalizations and Marketing Science: A Personal View

    Frank M. Bass

  • Impact of a Late Entrant on the Diffusion of a New Product/Service

    Trichy V. Krishnan;Frank M. Bass;V. Kumar

  • A Comparative Analysis of Attitudinal Predictions of Brand Preference

    Frank M. Bass;William L. Wilkie

  • Testing Distributed Lag Models of Advertising Effect

    Frank M. Bass;Darral G. Clarke

  • Generic and Brand Advertising Strategies in a Dynamic Duopoly

    Frank M. Bass;Anand Krishnamoorthy;Ashutosh Prasad;Suresh P. Sethi

  • An experimental study of relationships between attitudes, brand preference, and choice

    Frank M. Bass;Edgar A. Pessemier;Donald R. Lehmann

Frequent Co-Authors

Suresh P. Sethi
Suresh P. Sethi The University of Texas at Dallas
Dick R. Wittink
Dick R. Wittink Yale University
Shuba Srinivasan
Shuba Srinivasan Boston University
Eitan Muller
Eitan Muller New York University
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Robert P. Leone
Robert P. Leone Texas Christian University
William L. Wilkie
William L. Wilkie University of Notre Dame
David J. Reibstein
David J. Reibstein University of Pennsylvania
Sumit K. Majumdar
Sumit K. Majumdar The University of Texas at Dallas
Ernan Haruvy
Ernan Haruvy McGill University

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