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D-Index & Metrics

Business and Management

D-Index
35
Citations
7789
World Ranking
2165
National Ranking
869

Overview

David J. Reibstein is affiliated with the University of Pennsylvania in the United States. Their research primarily falls within the broad field of Business, Management and Accounting, with several focused contributions in subfields such as Marketing, Sociology and Political Science, Management Information Systems, Strategy and Management, and Visual Arts and Performing Arts.

The main topics covered in their work include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Big Data and Business Intelligence, Consumer Retail Behavior Studies, Art History and Market Analysis, Corporate Finance and Governance, and Financial Markets and Investment Strategies.

Notable publication venues where David J. Reibstein has contributed include:

  • Marketing Letters
  • SSRN Electronic Journal
  • NIM Marketing Intelligence Review
  • Academy of Management Proceedings
  • The Journal of Finance

Recent papers offer insight into diverse marketing and finance topics. These include:

  • Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing, 2022, Marketing Letters
  • Inalienable Customer Capital, Corporate Liquidity, and Stock Returns, 2020, The Journal of Finance
  • The past, present, and future of brand research, 2020, Marketing Letters
  • Guest Editorial: Responsible Research in Marketing, 2021, Journal of the Academy of Marketing Science
  • Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing, 2022, SSRN Electronic Journal

Frequent co-authors listed alongside David J. Reibstein are:

  • David S. Steingard
  • Reto Hofstetter
  • Emanuel de Bellis
  • Leif Brandes
  • Melanie Clegg

Best Publications

  • An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

    Venkatram Ramaswamy;Wayne S. Desarbo;David J. Reibstein;William T. Robinson

  • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

    Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

  • What attracts customers to online stores, and what keeps them coming back?

    David J. Reibstein

  • Guest Editorial: Is Marketing Academia Losing Its Way?

    David J. Reibstein;George Day;Jerry Wind

  • Dashboards as a Service: Why, What, How, and What Research Is Needed?

    Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe

  • Brand Equity and Vertical Product Line Extent

    Taylor Randall;Karl Ulrich;David Reibstein

  • Wharton on Dynamic Competitive Strategy

    George S. Day;David J. Reibstein;Robert E. Gunther

  • Marketing Metrics: 50+ Metrics Every Executive Should Master

    Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

  • The Effect of Differences in the Number of Attribute Levels on Conjoint Results

    Dick R. Wittink;Lakshman Krishnamurthi;David J. Reibstein

  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value

    J. Andrew Petersen;Leigh M McAlister;David J. Reibstein;Russell S. Winer

  • Bridging Behavioral and Economic Theories of Decline: Organizational Inertia, Strategic Competition, and Chronic Failure

    Taylor Randall;Karl Ulrich;David Reibstein;Arjen Van Witteloostuijn

  • Factors Affecting Coupon Redemption Rates

    David J. Reibstein;Phillis A. Traver

  • Competitive Marketing Behavior in Industrial Markets

    Venkatram Ramaswamy;Hubert Gatignon;David J. Reibstein

  • Market Share and Distribution: A Generalization, a Speculation, and Some Implications

    David J. Reibstein;Paul W. Farris

  • Guest Editorial: Is Marketing Academia Losing Its Way?

    Unknown

  • An Investigation into the Order of the Brand Choice Process

    Frank M. Bass;Moshe M. Givon;Manohar U. Kalwani;David Reibstein

  • Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities:

    David J. Reibstein;Hubert Gatignon

  • The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior

    David J. Reibstein;Christopher H. Lovelock;Ricardo De P. Dobson

  • Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

    Paul Farris;Neil Bendle;Phillip E. Pfeifer;David J. Reibstein

  • Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

    Unknown

  • Conjoint Analysis Reliability: Empirical Findings

    David Reibstein;John E. G. Bateson;William Boulding

  • Competitor See, Competitor Do: Incumbent Entry in New Market Niches

    Marion Debruyne;David J. Reibstein

  • Metrics for Linking Marketing to Financial Performance

    R K Srivastava;D J Reibstein

Frequent Co-Authors

Paul Farris
Paul Farris University of Virginia
Karl T. Ulrich
Karl T. Ulrich University of Pennsylvania
George S. Day
George S. Day University of Pennsylvania
Dick R. Wittink
Dick R. Wittink Yale University
Z. John Zhang
Z. John Zhang University of Pennsylvania
Tim Ambler
Tim Ambler London Business School
Koen Pauwels
Koen Pauwels Northeastern University
Berend Wierenga
Berend Wierenga Erasmus University Rotterdam
Bernd Skiera
Bernd Skiera Goethe University Frankfurt
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University

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