World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
35
Citations
7789
World Ranking
2166
National Ranking
870

David J. Reibstein publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where David J. Reibstein sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 100 publications — 27th percentile

27% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

David J. Reibstein D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where David J. Reibstein sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 35 D-Index — 30th percentile

30% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

David J. Reibstein is affiliated with the University of Pennsylvania in the United States. Their research primarily falls within the broad field of Business, Management and Accounting, with several focused contributions in subfields such as Marketing, Sociology and Political Science, Management Information Systems, Strategy and Management, and Visual Arts and Performing Arts.

The main topics covered in their work include Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Big Data and Business Intelligence, Consumer Retail Behavior Studies, Art History and Market Analysis, Corporate Finance and Governance, and Financial Markets and Investment Strategies.

Notable publication venues where David J. Reibstein has contributed include:

  • Marketing Letters
  • SSRN Electronic Journal
  • NIM Marketing Intelligence Review
  • Academy of Management Proceedings
  • The Journal of Finance

Recent papers offer insight into diverse marketing and finance topics. These include:

  • Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing, 2022, Marketing Letters
  • Inalienable Customer Capital, Corporate Liquidity, and Stock Returns, 2020, The Journal of Finance
  • The past, present, and future of brand research, 2020, Marketing Letters
  • Guest Editorial: Responsible Research in Marketing, 2021, Journal of the Academy of Marketing Science
  • Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing, 2022, SSRN Electronic Journal

Frequent co-authors listed alongside David J. Reibstein are:

  • David S. Steingard
  • Reto Hofstetter
  • Emanuel de Bellis
  • Leif Brandes
  • Melanie Clegg

Best Publications

  • An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data

    Venkatram Ramaswamy;Wayne S. Desarbo;David J. Reibstein;William T. Robinson

  • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

    Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

  • What attracts customers to online stores, and what keeps them coming back?

    David J. Reibstein

  • Guest Editorial: Is Marketing Academia Losing Its Way?

    David J. Reibstein;George Day;Jerry Wind

  • Dashboards as a Service: Why, What, How, and What Research Is Needed?

    Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe

  • Brand Equity and Vertical Product Line Extent

    Taylor Randall;Karl Ulrich;David Reibstein

  • Wharton on Dynamic Competitive Strategy

    George S. Day;David J. Reibstein;Robert E. Gunther

  • Marketing Metrics: 50+ Metrics Every Executive Should Master

    Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

  • The Effect of Differences in the Number of Attribute Levels on Conjoint Results

    Dick R. Wittink;Lakshman Krishnamurthi;David J. Reibstein

  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value

    J. Andrew Petersen;Leigh M McAlister;David J. Reibstein;Russell S. Winer

  • Bridging Behavioral and Economic Theories of Decline: Organizational Inertia, Strategic Competition, and Chronic Failure

    Taylor Randall;Karl Ulrich;David Reibstein;Arjen Van Witteloostuijn

  • Factors Affecting Coupon Redemption Rates

    David J. Reibstein;Phillis A. Traver

  • Competitive Marketing Behavior in Industrial Markets

    Venkatram Ramaswamy;Hubert Gatignon;David J. Reibstein

  • Market Share and Distribution: A Generalization, a Speculation, and Some Implications

    David J. Reibstein;Paul W. Farris

  • Guest Editorial: Is Marketing Academia Losing Its Way?

    Unknown

  • An Investigation into the Order of the Brand Choice Process

    Frank M. Bass;Moshe M. Givon;Manohar U. Kalwani;David Reibstein

  • Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities:

    David J. Reibstein;Hubert Gatignon

  • The Direction of Causality Between Perceptions, Affect, and Behavior: An Application to Travel Behavior

    David J. Reibstein;Christopher H. Lovelock;Ricardo De P. Dobson

  • Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

    Paul Farris;Neil Bendle;Phillip E. Pfeifer;David J. Reibstein

  • Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing

    Unknown

  • Conjoint Analysis Reliability: Empirical Findings

    David Reibstein;John E. G. Bateson;William Boulding

  • Competitor See, Competitor Do: Incumbent Entry in New Market Niches

    Marion Debruyne;David J. Reibstein

  • Metrics for Linking Marketing to Financial Performance

    R K Srivastava;D J Reibstein

Frequent Co-Authors

Paul Farris
Paul Farris University of Virginia
Karl T. Ulrich
Karl T. Ulrich University of Pennsylvania
George S. Day
George S. Day University of Pennsylvania
Dick R. Wittink
Dick R. Wittink Yale University
Z. John Zhang
Z. John Zhang University of Pennsylvania
Tim Ambler
Tim Ambler London Business School
Koen Pauwels
Koen Pauwels Northeastern University
Berend Wierenga
Berend Wierenga Erasmus University Rotterdam
Bernd Skiera
Bernd Skiera Goethe University Frankfurt

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