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D-Index & Metrics

Business and Management

D-Index
32
Citations
7601
World Ranking
2584
National Ranking
1013

Overview

Paul Farris is affiliated with the University of Virginia in the United States and has contributed extensively to research in the field of Business, Management, and Accounting. Their work encompasses subfields such as Marketing, Management Information Systems, Tourism, Leisure and Hospitality Management, Plant Science, and Organizational Behavior and Human Resource Management.

Their research primarily addresses topics including Big Data and Business Intelligence, Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Supply Chain and Inventory Management, Customer Churn and Segmentation, the Wine Industry and Tourism, as well as Horticultural and Viticultural Research.

Paul Farris's recent papers include:

  • Predicting Under- and Overperforming SKUs within the Distribution-Market Share Relationship, 2021, Journal of Retailing
  • The Multichannel Challenge at Natura in Beauty and Personal Care, 2020, SSRN Electronic Journal
  • A Resource-Allocation Perspective for Marketing Analytics, 2020, SSRN Electronic Journal
  • Implementing Marketing Analytics, 2020, SSRN Electronic Journal
  • Bayern Brauerei (Abridged), 2020, SSRN Electronic Journal

Their frequent co-authors include:

  • Rajkumar Venkatesan
  • Kusum L. Ailawadi
  • Martin Hirche
  • Luke Greenacre
  • Yiran Quan

Paul Farris has published primarily in the SSRN Electronic Journal with five publications, followed by the Journal of Retailing, NIM Marketing Intelligence Review, Journal of Interactive Marketing, and Darden Business Publishing Cases.

Their book publication includes:

  • Marketing Analytics, published by University of Virginia Press in 2020

Best Publications

  • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

    Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

  • Crafting Integrated Multichannel Retailing Strategies

    Jie Zhang;Paul W. Farris;John W. Irvin;Tarun Kushwaha

  • Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

    Kusum L. Ailawadi;Paul W. Farris

  • Comparison Advertising: Problems and Potential:

    William L. Wilkie;Paul W. Farris

  • Marketing Metrics: 50+ Metrics Every Executive Should Master

    Paul W. Farris;Neil T. Bendle;Phillip E. Pfeifer;David J. Reibstein

  • A Model for Determining Retail Product Category Assortment and Shelf Space Allocation

    Norm Borin;Paul W. Farris;James R. Freeland

  • Market Power and Performance: A Cross-Industry Analysis of Manufacturers and Retailers

    Kusum L. Ailawadi;Norm Borin;Paul W. Farris

  • Consumer response to the preferred brand out‐of‐stock situation

    Willem Verbeke;Paul Farris;Roy Thurik

  • Retail power : monster or mouse?

    Paul W. Farris;Kusum L. Ailawadi

  • Market Share and Distribution: A Generalization, a Speculation, and Some Implications

    David J. Reibstein;Paul W. Farris

  • The Relationship Between Distribution and Market Share

    Paul Farris;James Olver;Cornelis De Kluyver

  • The Impact of Advertising on the Price of Consumer Products

    Paul W. Farris;Mark S. Albion

  • Dynamic Strategic Thinking

    Peter R. Dickson;Paul W. Farris;Willem J. M. I. Verbeke

  • Measuring and Managing Returns from Retailer-Customized Coupon Campaigns

    Rajkumar Venkatesan;Paul W. Farris

  • A Model for Determining Retail Product Category Assortment and Shelf Space Allocation

    Unknown

  • Marketing Metrics: The Manager's Guide to Measuring Marketing Performance

    Paul Farris;Neil Bendle;Phillip E. Pfeifer;David J. Reibstein

  • Comparison Advertising: Problems and Potential

    Unknown

  • Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses:

    Paul W. Farris;Robert D. Buzzell

  • A sensitivity analysis of retailer shelf management models

    Norm A. Borin;Paul Farris

  • Crafting Integrated Multichannel Retailing Strategies

    Jie Zhang;Paul Farris;Tarun Kushwaha;John Irvin

  • Advertising and Promotion Management

    John A. Quelch;Paul W. Farris

  • THE IMPACT OF ADVERTISING ON THE PRICE OF CONSUMER

    Paul W. Farris;Mark S. Albion

Frequent Co-Authors

David J. Reibstein
David J. Reibstein University of Pennsylvania
Kusum L. Ailawadi
Kusum L. Ailawadi Dartmouth College
Willem Verbeke
Willem Verbeke Erasmus University Rotterdam
Robert E. Spekman
Robert E. Spekman University of Virginia
Roy Thurik
Roy Thurik Montpellier Business School
Peter R. Dickson
Peter R. Dickson Florida International University
William L. Wilkie
William L. Wilkie University of Notre Dame
Barton A. Weitz
Barton A. Weitz University of Florida
John B. Ford
John B. Ford Old Dominion University
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor

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