What is he best known for?
The fields of study he is best known for:
- Marketing
- Microeconomics
- Social psychology
His scientific interests lie mostly in Marketing, Social psychology, Market segmentation, Market orientation and Variance.
He combines subjects such as Advertising and Product differentiation with his study of Marketing.
His study in the field of Persuasion and Affect also crosses realms of Event and Task.
His Market segmentation research is multidisciplinary, relying on both Machine learning and Segmentation, Artificial intelligence.
Peter R. Dickson has included themes like Promotion, Mathematical economics and Neoclassical economics, Comparative advantage in his Market orientation study.
Peter R. Dickson frequently studies issues relating to Microeconomics and Variance.
His most cited work include:
- The Price Knowledge and Search of Supermarket Shoppers (874 citations)
- Toward a General Theory of Competitive Rationality (607 citations)
- How Believing in Ourselves Increases Risk Taking: Perceived Self‐Efficacy and Opportunity Recognition (584 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Social psychology, Microeconomics, Advertising and Dual.
In his study, Peter R. Dickson carries out multidisciplinary Marketing and Exploratory research research.
His Social psychology research incorporates elements of Purchasing and Negotiation.
His Microeconomics research includes elements of Actuarial science and Competitor analysis.
His Advertising research incorporates themes from Desegregation and Loyalty.
His Price perception research focuses on Reference price and how it connects with Econometrics.
He most often published in these fields:
- Marketing (31.43%)
- Social psychology (15.71%)
- Microeconomics (15.71%)
What were the highlights of his more recent work (between 2003-2018)?
- Marketing (31.43%)
- Competition (5.71%)
- Social psychology (15.71%)
In recent papers he was focusing on the following fields of study:
The scientist’s investigation covers issues in Marketing, Competition, Social psychology, Quantitative marketing research and Customer advocacy.
His Marketing study frequently draws connections to other fields, such as Accounting.
His Competition study combines topics in areas such as Stability, International trade and Path dependence, Neoclassical economics.
When carried out as part of a general Social psychology research project, his work on Mental association is frequently linked to work in Extension, Assimilation and contrast effects and Association, therefore connecting diverse disciplines of study.
His study looks at the intersection of Customer advocacy and topics like Customer retention with Process management.
His Marketing management study incorporates themes from Competitive advantage and Microeconomics.
Between 2003 and 2018, his most popular works were:
- The Paradox of a Marketing Planning Capability (153 citations)
- The fundamentals of standardizing global marketing strategy (80 citations)
- The four faces of the Hispanic consumer: An acculturation-based segmentation (27 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Microeconomics
- Social psychology
Peter R. Dickson mainly investigates Marketing, Marketing mix, Marketing research, Marketing strategy and Marketing management.
His research integrates issues of Standardization and Process management in his study of Marketing.
The study of Marketing mix is intertwined with the study of Microeconomics in a number of ways.
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