2026 Joseph W. Alba: Social Sciences and Humanities Researcher – H-Index, Publications & Awards

D-Index & Metrics

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Social Sciences and Humanities	47	3235	2976	1555	1408	75	28212

Discipline name

D-Index

World Ranking

Current World Ranking

National Ranking

Current National Ranking

Publications

Citations

Social Sciences and Humanities

3235

2976

1555

1408

28212

Social Sciences and Humanities

D-Index

Citations

28212

World Ranking

3235

National Ranking

1555

Overview

Joseph W. Alba is affiliated with the University of Florida in the United States. Their research spans multiple areas within business, management, accounting, and psychology, reflecting an interdisciplinary approach to consumer behavior and marketing.

The scientist's primary fields of study include:

Business, Management and Accounting
Psychology

Their work encompasses several subfields, notably:

Marketing
Applied Psychology
Social Psychology
Management of Technology and Innovation
Cognitive Neuroscience

Key topics addressed in their body of research cover:

Consumer Behavior in Brand Consumption and Identification
Behavioral Health and Interventions
Cultural Differences and Values
Management and Marketing Education
Consumer Market Behavior and Pricing
Psychology of Moral and Emotional Judgment
Innovation Diffusion and Forecasting

Joseph W. Alba has published papers in multiple leading academic journals, frequently contributing to:

Journal of Marketing
Marketing Letters
Journal of Consumer Research
Consumer Psychology Review

Their recent papers include:

Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation, 2022, Journal of Marketing
Autonomy in consumer choice, 2020, Marketing Letters
Consumer Self-Control and the Biological Sciences: Implications for Marketing Stakeholders, 2020, Journal of Marketing
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies, 2022, Journal of Consumer Research
Physicalism: Implications for social equality, mutual understanding, product adoption, industry disruption, the global ecology, performance consumption, and your favorite team, 2025, Consumer Psychology Review

Frequent collaborators identified alongside Joseph W. Alba include:

Yanmei Zheng
Peter N. Golder
Marnik G. Dekimpe
Jake An
Harald J. van Heerde

Best Publications

Dimensions of Consumer Expertise

Joseph W. Alba;J. Wesley Hutchinson

7577
Citations
Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces:

Joseph Alba;John Lynch;Barton Weitz;Chris Janiszewski

4055
Citations
The Importance of the Brand in Brand Extension

Susan M. Broniarczyk;Joseph W. Alba

1724
Citations
Consumer Perceptions of Price (Un)Fairness

Lisa E. Bolton;Luk Warlop;Joseph W. Alba

1600
Citations
Is memory schematic

Joseph W. Alba;Lynn Hasher

1551
Citations
Knowledge Calibration: What Consumers Know and What They Think They Know

Joseph W. Alba;J. Wesley Hutchinson

1235
Citations
Pleasure principles: A review of research on hedonic consumption

Joseph W. Alba;Elanor F. Williams

913
Citations
MEMORY AND DECISION MAKING

Joseph W. Alba;Wesley Hutchinson;John G. Lynch

730
Citations
An examination of the alleged role of "fixation" in the solution of several "insight" problems.

Robert W. Weisberg;Joseph W. Alba

573
Citations
Effects of Context and Part-Category Cues on Recall of Competing Brands:

Joseph W. Alba;Amitava Chattopadhyay

510
Citations
Salience Effects in Brand Recall

Joseph W. Alba;Amitava Chattopadhyay

485
Citations
Consumer Learning and Brand Equity

Stijn M. J. van Osselaer;Joseph W. Alba

456
Citations
Taste Perception: More than Meets the Tongue

JoAndrea Hoegg;Joseph W. Alba

441
Citations
The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data

Joseph W. Alba;Susan M. Broniarczyk;Terence A. Shimp;Joel E. Urbany

381
Citations
Non-Conscious Influences on Consumer Choice

Gavan J. Fitzsimons;J. Wesley Hutchinson;Patti Williams;Joseph W. Alba

366
Citations
Ignoring Irrelevant Information: Situational Determinants of Consumer Learning

J. Wesley Hutchinson;Joseph W. Alba

365
Citations
The Role of Consumers' Intuitions in Inference Making

Susan M. Broniarczyk;Joseph W. Alba

356
Citations
The Effect of Discount Frequency and Depth on Consumer Price Judgments

Joseph W. Alba;Carl F. Mela;Terence A. Shimp;Joel E. Urbany

355
Citations
The Effects of Frequency Knowledge On Consumer Decision Making

Joseph W. Alba;Howard Marmorstein

345
Citations
The Situational Importance of Recall and Inference in Consumer Decision Making

Amitava Chattopadhyay;Joseph W. Alba

300
Citations

Frequent Co-Authors

Amitava Chattopadhyay INSEAD

Lynn Hasher University of Toronto

Luk Warlop BI Norwegian Business School

Richard J. Lutz University of Florida

Robert W. Weisberg Temple University

Baba Shiv Stanford University

Terence A. Shimp University of South Carolina

Chris Janiszewski University of Florida

Irwin P. Levin University of Iowa

Joshua Knobe Yale University

External Links

Personal website of Joseph W. Alba

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