World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
52
Citations
42104
World Ranking
839
National Ranking
360

Research.com Recognitions

  • 2017 - Fellow of the American Marketing Association

Overview

John G. Lynch is affiliated with the University of Colorado Boulder in the United States. Their research primarily spans the field of Business, Management and Accounting, with a particular emphasis on Marketing. They have contributed to subfields including Marketing, Accounting, Economics and Econometrics, Finance, and General Health Professions.

Their work covers several main topics, notable among which are:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Financial Literacy, Pension, Retirement Analysis
  • Financial Markets and Investment Strategies
  • Meta-analysis and systematic reviews
  • Wine Industry and Tourism
  • Customer Service Quality and Loyalty

John G. Lynch has published in a range of scholarly venues, with frequent contributions to the following journals and platforms:

  • SSRN Electronic Journal
  • Marketing Letters
  • Journal of Public Policy & Marketing
  • Marketing Science
  • Age and Ageing

Among the most recent papers in the field associated with Lynch's research themes are:

  • "Statistical Significance" and Statistical Reporting: Moving Beyond Binary, 2023, Journal of Marketing
  • The past, present, and future of measurement and methods in marketing analysis, 2020, Marketing Letters
  • Reaching for rigor and relevance: better marketing research for a better world, 2022, Marketing Letters
  • Cashing Out Retirement Savings at Job Separation, 2022, Marketing Science
  • Financial Education Effects on Financial Behavior and Well-Being: The Mediating Roles of Improved Objective and Subjective Financial Knowledge and Parallels in Physical Health, 2024, Journal of Public Policy & Marketing

They have collaborated regularly with several co-authors, including:

  • Brad Cannon
  • Eric T. Bradlow
  • Donald R. Lehmann
  • Aparna A. Labroo
  • Jean-Pierre Dubé

John G. Lynch was recognized as a Fellow of the American Marketing Association in 2017. This distinction reflects engagement with the broader marketing academic community over their career.

Best Publications

  • Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

    Xinshu Zhao;Jr.John G. Lynch;Jr.John G. Lynch;Qimei Chen

  • Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces:

    Joseph Alba;John Lynch;Barton Weitz;Chris Janiszewski

  • Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.

    Jack M. Feldman;John G. Lynch

  • Advances in Consumer Research

    Unknown

  • Financial Literacy, Financial Education, and Downstream Financial Behaviors

    Daniel Fernandes;John G. Lynch;Richard G. Netemeyer

  • Wine Online: Search Costs and Competition on Price, Quality, and Distribution

    John G. Lynch;Dan Ariely

  • Memory and attentional factors in consumer choice: Concepts and research methods.

    John G. Lynch;Thomas K. Srull

  • Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

    Unknown

  • Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations

    John G. Lynch;Howard Marmorstein;Michael F. Weigold

  • How am I doing? Perceived financial well-being, its potential antecedents, and its relation to overall well-being.

    Richard G Netemeyer;Dee Warmath;Daniel Fernandes;John G Lynch

  • MEMORY AND DECISION MAKING

    Joseph W. Alba;Wesley Hutchinson;John G. Lynch

  • Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution

    Unknown

  • Resource slack and propensity to discount delayed investments of time versus money.

    Gal Zauberman;John G. Lynch

  • Error Detection by Industry-Specialized Teams during Sequential Audit Review

    Vincent E. Owhoso;William F. Messier;John G. Lynch

  • Communication Effects of Advertising versus Direct Experience When both Search and Experience Attributes Are Present

    Alice A. Wright;John G. Lynch

  • Prior Knowledge and Complacency in New Product Learning

    Stacy L. Wood;John G. Lynch

  • On the External Validity of Experiments in Consumer Research

    Unknown

  • Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

    Kristin Diehl;Laura J. Kornish;John G. Lynch

  • Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

    John G. Lynch;Dipankar Chakravarti;Anusree Mitra

  • The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones?

    Dilip Soman;George Ainslie;Shane Frederick;Xiuping Li

  • Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

    Anusree Mitra;John G. Lynch

  • A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money

    John G. Lynch;Richard G. Netemeyer;Stephen A. Spiller;Alessandra Zammit

  • As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?

    David L . Alexander;John G . Lynch;Qing Wang

  • Unobserved Heterogeneity as an Alternative Explanation for “Reversal” Effects in Behavioral Research

    J. Wesley Hutchinson;Wagner A. Kamakura;John G. Lynch

  • Wine Online: Search Costs and Competition on Price, Quality, and Distribution

    Dan Ariely;John G. Lynch

  • The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from

    Dilip Soman;George Ainsle;Shane Frederick;Xiuping Li

Frequent Co-Authors

Gal Zauberman
Gal Zauberman Yale University
Richard G. Netemeyer
Richard G. Netemeyer University of Virginia
Donald R. Lehmann
Donald R. Lehmann Columbia University
Joseph W. Alba
Joseph W. Alba University of Florida
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University
Dan Ariely
Dan Ariely Duke University
Joel Huber
Joel Huber Duke University
Vicki G. Morwitz
Vicki G. Morwitz Columbia University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Ashish Arora
Ashish Arora Duke University

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