World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
38
Citations
9455
World Ranking
5822
National Ranking
54

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Luk Warlop is affiliated with BI Norwegian Business School in Norway and works primarily within the fields of Business, Management and Accounting, Social Sciences, and Psychology. Their research spans these broad disciplines with a particular focus on Marketing, Sociology and Political Science, Applied Psychology, Social Psychology, and Organizational Behavior and Human Resource Management.

The scientist's research covers several main topics including Consumer Behavior in Brand Consumption and Identification, Behavioral Health and Interventions, Consumer Retail Behavior Studies, Cultural Differences and Values, Experimental Behavioral Economics Studies, Customer Service Quality and Loyalty, and Virtual Reality Applications and Impacts.

Luk Warlop has contributed publications to a range of venues, frequently appearing in the International Journal of Research in Marketing, with a total of six publications there. Other common publication venues include the Journal of Business Research, Academy of Management Proceedings, Computers in Human Behavior, and European Journal of Marketing.

Recent notable papers authored or coauthored by Luk Warlop include:

  • 'What lies behind the filter?' Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being, 2021, Computers in Human Behavior
  • Augmented self - The effects of virtual face augmentation on consumers' self-concept, 2021, Journal of Business Research
  • AI on the street: Context-dependent responses to artificial intelligence, 2023, International Journal of Research in Marketing
  • When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving, 2020, Nonprofit and Voluntary Sector Quarterly
  • Broad vs narrow brand positioning: effects on competitive brand performance, 2022, European Journal of Marketing

Frequent coauthors collaborating with Luk Warlop include Ana Javornik, Ben Marder, Bart Claus, Sinem Acar-Burkay, and Vidar Schei. This collaboration network highlights interdisciplinary connections within marketing and behavioral research domains.

Luk Warlop's work has been recognized by being named a Fellow of the European Marketing Academy (EMAC), a distinction linked to contributions in the marketing field.

Best Publications

  • Consumer Perceptions of Price (Un)Fairness

    Lisa E. Bolton;Luk Warlop;Joseph W. Alba

  • Visual attention during brand choice : The impact of time pressure and task motivation

    Rik Pieters;Luk Warlop

  • Identity-based consumer behavior

    Americus Reed;Mark R. Forehand;Stefano Puntoni;Luk Warlop

  • Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

    Rik Pieters;Luk Warlop;Michel Wedel

  • Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental

    Gert Cornelissen;Mario Pandelaere;Luk Warlop;Siegfried Dewitte

  • Bikinis Instigate Generalized Impatience in Intertemporal Choice

    Bram Van den Bergh;Siegfried Dewitte;Luk Warlop

  • Are Social Value Orientations Expressed Automatically? Decision Making in the Dictator Game

    Gert Cornelissen;Siegfried Dewitte;Luk Warlop

  • Hungry For Money: the Desire For Caloric Resources Increases the Desire For Financial Resources and Vice Versa

    Barbara Briers;Mario Pandelaere;Siegfried Dewitte;Luk Warlop

  • Do not prime hawks with doves: the interplay of construct activation and consistency of social value orientation on cooperative behavior.

    Dirk Smeesters;Luk Warlop;Eddy Van Avermaet;Olivier Corneille

  • 'What lies behind the filter?' Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being

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  • Distinctive Brand Cues and Memory for Product Consumption Experiences

    Luk Warlop;S. Ratneshwar;Stijn M.J. van Osselaer

  • Repeated choosing increases susceptibility to affective product features

    Sabrina Bruyneel;Siegfried Dewitte;Kathleen D. Vohs;Luk Warlop

  • On the role of sunk costs and asset specificity in outsourcing decisions: a research note

    Filip Roodhooft;Luk Warlop

  • The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand

    Chris Janiszewski;Luk Warlop

  • Whatever People Say I Am That's What I Am: Social Labeling As a Social Marketing Tool

    Gert Cornelissen;Siegfried Dewitte;Luk Warlop;Vincent Yzerbyt

  • Sincere Flattery: Trade-Dress Imitation and Consumer Choice

    Luk Warlop;Joseph W. Alba

  • Benefit salience and consumers' selective attention to product features

    S. Ratneshwar;Luk Warlop;David Glen Mick;Gail Seeger

  • Tempt me just a little bit more: the effect of prior food temptation actionability on goal activation and consumption

    Kelly Geyskens;Siegfried Dewitte;Mario Pandelaere;Luk Warlop

  • Augmented self - The effects of virtual face augmentation on consumers' self-concept

    Ana Javornik;Ben Marder;Marta Pizzetti;Luk Warlop

  • Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice

    Caroline Goukens;Siegfried Dewitte;Luk Warlop

  • The value of Activity Based Costing in competitive pricing decisions

    Eddy Cardinaels;Filip Roodhooft;Luk Warlop

Frequent Co-Authors

Olivier Corneille
Olivier Corneille Université Catholique de Louvain
Vincent Yzerbyt
Vincent Yzerbyt Université Catholique de Louvain
Joseph W. Alba
Joseph W. Alba University of Florida
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University
Kathleen D. Vohs
Kathleen D. Vohs University of Minnesota
Frank Baeyens
Frank Baeyens KU Leuven
Chris Janiszewski
Chris Janiszewski University of Florida
L. J. Shrum
L. J. Shrum Hautes Etudes Commerciales de Paris

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