World's Best Scientists 2026 revealed!
Carlos Flavián

Carlos Flavián

Award Badge
Business and Management
Spain
2026

D-Index & Metrics

Business and Management

D-Index
75
Citations
31087
World Ranking
219
National Ranking
2

Research.com Recognitions

  • 2026 - Research.com Business and Management in Spain Leader Award
  • 2025 - Research.com Business and Management in Spain Leader Award
  • 2024 - Research.com Business and Management in Spain Leader Award
  • 2023 - Research.com Business and Management in Spain Leader Award
  • 2022 - Research.com Business and Management in Spain Leader Award

Overview

Carlos Flavián is affiliated with the University of Zaragoza in Spain and has contributed significantly to research at the intersection of social sciences, computer science, and business management. Their work encompasses a diverse range of topics and fields, focusing on the interactions between technology, consumers, and service environments.

The main fields of study in Carlos Flavián's research include:

  • Social Sciences
  • Computer Science
  • Business, Management and Accounting

Within these areas, the scientist's subfields of study are diverse, comprising:

  • Sociology and Political Science
  • Marketing
  • Artificial Intelligence
  • Human-Computer Interaction
  • Information Systems and Management

Carlos Flavián's publications often address the intersection of technology and consumer behavior, with main research topics including:

  • Digital Marketing and Social Media
  • AI in Service Interactions
  • Consumer Retail Behavior Studies
  • Virtual Reality Applications and Impacts
  • Technology Adoption and User Behaviour
  • Social Robot Interaction and HRI
  • Consumer Behavior in Brand Consumption and Identification

The scientist has published in various scholarly journals and frequently contributes to several venues, such as:

  • Psychology and Marketing
  • Journal of Service Management
  • Computers in Human Behavior
  • International Journal of Contemporary Hospitality Management
  • International Journal of Information Management

Notable recent papers authored or co-authored by Carlos Flavián include:

  • "Opinion Paper: 'So what if ChatGPT wrote it?' Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy" (2023), published in International Journal of Information Management
  • "Metaverse marketing: How the metaverse will shape the future of consumer research and practice" (2022), published in Psychology and Marketing
  • "Intention to use analytical artificial intelligence (AI) in services - the effect of technology readiness and awareness" (2021), published in Journal of Service Management
  • "Robots or frontline employees? Exploring customers' attributions of responsibility and stability after service failure or success" (2020), published in Journal of Service Management
  • "Frontline robots in tourism and hospitality: service enhancement or cost reduction?" (2020), published in Electronic Markets

Frequent collaborators in Carlos Flavián's research include:

  • Sergio Barta
  • Luis V. Casaló
  • Carlos Orús
  • Daniel Belanche
  • Sergio Ibáñez-Sánchez

Best Publications

  • Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

    Unknown

  • The role played by perceived usability, satisfaction and consumer trust on website loyalty

    Carlos Flavián;Miguel Guinalíu;Raquel Gurrea

  • Influencers on Instagram: Antecedents and consequences of opinion leadership

    Luis V. Casaló;Carlos Flavián;Sergio Ibáñez-Sánchez

  • Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site

    Carlos Flavián;Miguel Guinalíu

  • Perceived e‐service quality (PeSQ)

    Eduard Cristobal;Carlos Flavián;Miguel Guinalíu

  • The impact of virtual, augmented and mixed reality technologies on the customer experience

    Carlos Flavián;Sergio Ibáñez-Sánchez;Carlos Orús

  • Metaverse marketing: How the metaverse will shape the future of consumer research and practice

    Unknown

  • The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers

    Daniel Belanche;Luis Vicente Casaló;Carlos Flavián

  • Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • Service robot implementation: a theoretical framework and research agenda

    Daniel Belanche;Luis V. Casaló;Carlos Flavián;Jeroen Schepers

  • The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

    Luis Vicente Casaló;Carlos Flavián;Miguel Guinaliu

  • The influence of corporate image on consumer trust: A comparative analysis in traditional versus internet banking

    Carlos Flavián;Miguel Guinalíu;Eduardo Torres

  • The role of security, privacy, usability and reputation in the development of online banking

    Luis Vicente Casaló;Carlos Flavián;Miguel Guinaliu

  • Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • Intrinsic and extrinsic quality attributes, loyalty and buying intention: an analysis for a PDO product

    Carmina Fandos;Carlos Flavián

  • The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process

    Luis Casaló;Carlos Flavián;Miguel Guinalíu

  • Understanding the intention to follow the advice obtained in an online travel community

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

    Unknown

  • Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities

    Luis V. Casaló;Carlos FlaviáN;Miguel GuinalíU

  • Do online hotel rating schemes influence booking behaviors

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu;Yuksel Ekinci

  • Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads

    Daniel Belanche;Carlos Flavián;Alfredo Pérez-Rueda

  • Corporate image measurement

    Carlos Flavián;Eduardo Torres;Miguel Guinalíu

Frequent Co-Authors

Luis V. Casaló
Luis V. Casaló University of Zaragoza
Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor

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