What is he best known for?
The fields of study he is best known for:
- Marketing
- The Internet
- Social psychology
His primary scientific interests are in Marketing, The Internet, Loyalty, Consumer behaviour and Advertising.
His Marketing study frequently links to related topics such as Virtual community.
The various areas that he examines in his The Internet study include Technology acceptance model and Social identity theory.
His studies deal with areas such as Loyalty business model and Perceived usability as well as Loyalty.
Carlos Flavián has included themes like Theory of planned behavior and Social media in his Consumer behaviour study.
The Order study which covers Social psychology that intersects with Online community and Intention to use.
His most cited work include:
- The role played by perceived usability, satisfaction and consumer trust on website loyalty (1144 citations)
- Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site (484 citations)
- Perceived e‐service quality (PeSQ) (412 citations)
What are the main themes of his work throughout his whole career to date?
His main research concerns Marketing, Advertising, The Internet, Consumer behaviour and Loyalty.
His Marketing study combines topics in areas such as Virtual community and Public relations.
His study in Advertising is interdisciplinary in nature, drawing from both Quality, Social media and Control.
His The Internet study incorporates themes from Usability and Newspaper.
His Consumer behaviour study combines topics in areas such as Theory of planned behavior and Popularity.
His study in Loyalty is interdisciplinary in nature, drawing from both Loyalty business model, Brand loyalty, Purchasing, Perceived quality and Product.
He most often published in these fields:
- Marketing (46.83%)
- Advertising (31.75%)
- The Internet (23.02%)
What were the highlights of his more recent work (between 2018-2021)?
- Advertising (31.75%)
- Service (6.35%)
- Marketing (46.83%)
In recent papers he was focusing on the following fields of study:
Carlos Flavián mainly focuses on Advertising, Service, Marketing, Robot and Originality.
His Advertising study integrates concerns from other disciplines, such as Control, Influencer marketing, Social media and Digital advertising.
His Social media research includes elements of Computer-assisted web interviewing, Augmented reality, Quality and Brand names.
The Service study combines topics in areas such as Disruptive innovation and Service robot.
His study on Marketing is mostly dedicated to connecting different topics, such as Affect.
His studies in Robot integrate themes in fields like Attribution, Loyalty and Competence.
Between 2018 and 2021, his most popular works were:
- The impact of virtual, augmented and mixed reality technologies on the customer experience (147 citations)
- Influencers on Instagram: Antecedents and consequences of opinion leadership (86 citations)
- Service robot implementation: a theoretical framework and research agenda (50 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Social psychology
Carlos Flavián spends much of his time researching Advertising, Customer experience, Control, Embodied cognition and Feeling.
The study incorporates disciplines such as Influencer marketing and Opinion leadership in addition to Advertising.
His research in Customer experience intersects with topics in Mixed reality, Interactivity, Knowledge management and Taxonomy.
His Control study combines topics from a wide range of disciplines, such as Attribution and Interactive advertising.
His Embodied cognition research includes themes of Customer engagement, Immersion and Virtual reality, Human–computer interaction.
His research integrates issues of Multichannel marketing, Marketing and Affect in his study of Feeling.
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