What is he best known for?
The fields of study he is best known for:
- Social psychology
- Marketing
- The Internet
His primary areas of investigation include Marketing, Advertising, Loyalty, Order and Consumer behaviour.
His Marketing research is multidisciplinary, relying on both The Internet and Virtual community.
In his research, Luis V. Casaló performs multidisciplinary study on Advertising and Web usability.
His studies deal with areas such as Customer to customer and Loyalty business model as well as Loyalty.
Luis V. Casaló interconnects World Wide Web, Product and Brand community in the investigation of issues within Order.
His study in Consumer behaviour is interdisciplinary in nature, drawing from both Social media and Social identity theory.
His most cited work include:
- Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions (287 citations)
- The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services (284 citations)
- The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software (239 citations)
What are the main themes of his work throughout his whole career to date?
His scientific interests lie mostly in Marketing, Public relations, Social psychology, Advertising and Context.
His research on Marketing frequently connects to adjacent areas such as The Internet.
His research investigates the connection between Public relations and topics such as Virtual community that intersect with issues in Brand loyalty.
His work on Hedonism, Place identity and Organizational commitment as part of general Social psychology research is often related to Structural equation modeling, thus linking different fields of science.
His research investigates the connection with Advertising and areas like Social media which intersect with concerns in Affect.
His work is dedicated to discovering how Loyalty, Loyalty business model are connected with Customer retention and Customer satisfaction and other disciplines.
He most often published in these fields:
- Marketing (37.50%)
- Public relations (22.50%)
- Social psychology (18.75%)
What were the highlights of his more recent work (between 2019-2021)?
- Service (10.00%)
- Robot (7.50%)
- Advertising (18.75%)
In recent papers he was focusing on the following fields of study:
Service, Robot, Advertising, Marketing and Social psychology are his primary areas of study.
In his research on the topic of Service, Cost reduction is strongly related with Service robot.
In his research, Public relations, Service provider and Vignette is intimately related to Attribution, which falls under the overarching field of Robot.
His work deals with themes such as Hofstede's cultural dimensions theory and Information processing, which intersect with Advertising.
Marketing and Human resource management are commonly linked in his work.
His Norm study, which is part of a larger body of work in Social psychology, is frequently linked to Logistic regression, Reuse, Positive relationship and Reusable packaging, bridging the gap between disciplines.
Between 2019 and 2021, his most popular works were:
- Influencers on Instagram: Antecedents and consequences of opinion leadership (86 citations)
- Service robot implementation: a theoretical framework and research agenda (50 citations)
- Frontline robots in tourism and hospitality: service enhancement or cost reduction? (8 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Marketing
- The Internet
Luis V. Casaló mainly focuses on Service, Robot, Service robot, Fashion industry and Originality.
His Service study necessitates a more in-depth grasp of Marketing.
The various areas that Luis V. Casaló examines in his Robot study include Vignette and Attribution.
His Service robot research is multidisciplinary, incorporating perspectives in Disruptive innovation and Cost reduction.
His Fashion industry research includes elements of Influencer marketing, Opinion leadership, Social psychology, Creativity and Advertising.
Originality is integrated with Personality, Context and Service provider in his research.
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