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Luis V. Casaló

Luis V. Casaló

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Business and Management
Spain
2026

D-Index & Metrics

Business and Management

D-Index
52
Citations
15542
World Ranking
860
National Ranking
7

Research.com Recognitions

  • 2026 - Research.com Business and Management in Spain Leader Award
  • 2025 - Research.com Business and Management in Spain Leader Award

Overview

Luis V. Casaló is affiliated with the University of Zaragoza in Spain. Their research spans multiple fields within social sciences and computer science, with a particular focus on marketing, artificial intelligence, and information systems.

The main fields of study include:

  • Social Sciences
  • Computer Science

Within these fields, Casaló has contributed to several subfields such as:

  • Sociology and Political Science
  • Marketing
  • Artificial Intelligence
  • Information Systems and Management
  • Social Psychology

Their research topics cover diverse areas related to digital transformation and consumer interactions, emphasizing:

  • Digital Marketing and Social Media
  • AI in Service Interactions
  • Technology Adoption and User Behaviour
  • Consumer Behavior in Brand Consumption and Identification
  • Social Robot Interaction and HRI
  • Consumer Retail Behavior Studies
  • Impact of Technology on Adolescents

Casaló's recent papers include:

  • Understanding influencer marketing: The role of congruence between influencers, products and consumers (2021), Journal of Business Research
  • Intention to use analytical artificial intelligence (AI) in services - the effect of technology readiness and awareness (2021), Journal of service management
  • The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps (2022), Journal of Retailing and Consumer Services
  • Robots or frontline employees? Exploring customers' attributions of responsibility and stability after service failure or success (2020), Journal of service management
  • Frontline robots in tourism and hospitality: service enhancement or cost reduction? (2020), Electronic Markets

Frequent co-authors collaborating with Casaló are:

  • Daniel Belanche
  • Carlos Flavián
  • Daniel Ruiz-Equihua
  • Jaime Romero
  • Marta Flavián

The scholar has published notably in the following venues:

  • Journal of Business Research
  • Service Industries Journal
  • Journal of service management
  • Journal of Retailing and Consumer Services
  • Psychology and Marketing

Best Publications

  • Influencers on Instagram: Antecedents and consequences of opinion leadership

    Luis V. Casaló;Carlos Flavián;Sergio Ibáñez-Sánchez

  • The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers

    Daniel Belanche;Luis Vicente Casaló;Carlos Flavián

  • Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • Service robot implementation: a theoretical framework and research agenda

    Daniel Belanche;Luis V. Casaló;Carlos Flavián;Jeroen Schepers

  • The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software

    Luis Vicente Casaló;Carlos Flavián;Miguel Guinaliu

  • The role of security, privacy, usability and reputation in the development of online banking

    Luis Vicente Casaló;Carlos Flavián;Miguel Guinaliu

  • Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • Understanding influencer marketing: The role of congruence between influencers, products and consumers

    Daniel Belanche;Luis V. Casaló;Marta Flavián;Sergio Ibáñez-Sánchez

  • Website usability, consumer satisfaction and the intention to use a website: The moderating effect of perceived risk

    Daniel Belanche;Luis V. Casaló;Miguel Guinalíu

  • The role of perceived usability, reputation, satisfaction and consumer familiarity on the website loyalty formation process

    Luis Casaló;Carlos Flavián;Miguel Guinalíu

  • Understanding the intention to follow the advice obtained in an online travel community

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu

  • The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

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  • Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities

    Luis V. Casaló;Carlos FlaviáN;Miguel GuinalíU

  • Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness

    Carlos Flavián;Alfredo Pérez-Rueda;Daniel Belanche;Luis V. Casaló

  • Do online hotel rating schemes influence booking behaviors

    Luis V. Casaló;Carlos Flavián;Miguel Guinalíu;Yuksel Ekinci

  • The effects of learner-generated videos for YouTube on learning outcomes and satisfaction

    Carlos Orús;María José Barlés;Daniel Belanche;Luis Casaló

  • Integrating trust and personal values into the Technology Acceptance Model: The case of e-government services adoption

    Daniel Belanche;Luis V. Casaló;Carlos Flavián

  • Heterogeneity in the association between environmental attitudes and pro-environmental behavior: A multilevel regression approach

    Luis V. Casaló;José-Julián Escario

  • The Influence of Satisfaction, Perceived Reputation and Trust on a Consumer's Commitment to a Website

    Luis V. Casalo;Carlos Flavián;Miguel Guinalíu

  • Trust transfer in the continued usage of public e-services

    Daniel Belanche;Luis V. Casaló;Carlos Flavián;Jeroen Schepers

  • City attachment and use of urban services: Benefits for smart cities

    Daniel Belanche;Luis V. Casaló;Carlos Orús

Frequent Co-Authors

Carlos Flavián
Carlos Flavián University of Zaragoza
Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Richard P. Bagozzi
Richard P. Bagozzi University of Michigan–Ann Arbor
Sandra Loureiro
Sandra Loureiro ISCTE - University Institute of Lisbon

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