World's Best Scientists 2026 revealed!
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Paulo Rita
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Business and Management
Portugal
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 44 1345 1258 10 10 233 9695

Paulo Rita publications per year

The chart shows the history of publications by Paulo Rita between 1990 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Paulo Rita published across 36 years, from 1990 to 2025, averaging 8 papers a year. Output peaked at 21 publications in 2019. 20 of the 289 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1990 to 2025. Vertical axis: number of publications, 0 to 21. Peak 21 publications in 2019. 1990: 2 publications 1991: 5 publications 1992: 3 publications 1993: 0 publications 1994: 6 publications 1995: 5 publications 1996: 3 publications 1997: 2 publications 1998: 4 publications 1999: 4 publications 2000: 11 publications 2001: 5 publications 2002: 3 publications 2003: 4 publications 2004: 12 publications 2005: 10 publications 2006: 9 publications 2007: 3 publications 2008: 6 publications 2009: 7 publications 2010: 11 publications 2011: 7 publications 2012: 7 publications 2013: 5 publications 2014: 8 publications 2015: 9 publications 2016: 10 publications 2017: 15 publications 2018: 20 publications 2019: 21 publications 2020: 7 publications 2021: 15 publications 2022: 16 publications 2023: 14 publications 2024: 6 publications 2025: 14 publications
1990 2025

289 publications in total across all disciplines

View publications per year as a table
Paulo Rita: publications per year, 1990 to 2025
Year Publications
1990 2
1991 5
1992 3
1993 0
1994 6
1995 5
1996 3
1997 2
1998 4
1999 4
2000 11
2001 5
2002 3
2003 4
2004 12
2005 10
2006 9
2007 3
2008 6
2009 7
2010 11
2011 7
2012 7
2013 5
2014 8
2015 9
2016 10
2017 15
2018 20
2019 21
2020 7
2021 15
2022 16
2023 14
2024 6
2025 14
Total 289
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Paulo Rita publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Paulo Rita sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 230–234 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 233 publications — 83rd percentile

83% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25 233
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Paulo Rita D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Paulo Rita sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 44 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 44 D-Index — 57th percentile

57% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68 44
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in Portugal Leader Award

Overview

Paulo Rita is affiliated with Universidade Nova de Lisboa in Portugal. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with a strong focus on topics related to digital marketing, consumer behavior, and tourism.

Their work covers several subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, and Artificial Intelligence. This multidisciplinary approach reflects in the diverse thematic areas they explore, such as:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Diverse Aspects of Tourism Research
  • Technology Adoption and User Behaviour
  • Customer Service Quality and Loyalty
  • Sharing Economy and Platforms
  • COVID-19 Pandemic Impacts

Paulo Rita has contributed to several recent academic publications, including:

  • Impact of the rating system on sentiment and tone of voice: A Booking.com and TripAdvisor comparison study (2022) in International Journal of Hospitality Management
  • Global Research Trends in Consumer Behavior and Sustainability in E-Commerce: A Bibliometric Analysis of the Knowledge Structure (2022) in Sustainability

Other notable papers in their network of research include:

  • Consumer engagement in social media brand communities: A literature review (2021) in International Journal of Information Management
  • Differences between TripAdvisor and Booking.com in branding co-creation (2020) in Journal of Business Research
  • Air-travelers' concerns emerging from online comments during the COVID-19 outbreak (2021) in Tourism Management

They frequently collaborate with a set of co-authors, including Sérgio Moro, Ricardo F. Ramos, Nuno António, João Guerreiro, and Celeste Vong. These partnerships have contributed to the breadth and depth of their research output.

Paulo Rita has published multiple articles in journals such as:

  • International Journal of Internet Marketing and Advertising
  • Sustainability
  • European Journal of Management and Business Economics
  • International Journal of Hospitality Management
  • Tourism & Management Studies

Best Publications

  • A data-driven approach to predict the success of bank telemarketing

    Sérgio Moro;Paulo Cortez;Paulo Rita

  • The impact of e-service quality and customer satisfaction on customer behavior in online shopping.

    Paulo Rita;Tiago Oliveira;Almira Farisa

  • Modelling and testing consumer trust dimensions in e-commerce

    Tiago Oliveira;Matilde Alhinho;Paulo Rita;Gurpreet Dhillon

  • The internet, consumer empowerment and marketing strategies

    Guilherme D. Pires;John Stanton;Paulo Rita

  • Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

    Alexandra Amado;Paulo Cortez;Paulo Rita;Paulo Rita;Sérgio Moro

  • On the relationship between consumer-brand identification, brand community, and brand loyalty

    Pedro Simões Coelho;Paulo Rita;Paulo Rita;Zélia Raposo Santos

  • Business intelligence in banking

    Sérgio Moro;Paulo Cortez;Paulo Rita

  • Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

    Sérgio Moro;Sérgio Moro;Paulo Rita;Bernardo Vala

  • Sentiment Classification of Consumer-Generated Online Reviews Using Topic Modeling

    Ana Catarina Calheiros;Sérgio Moro;Paulo Rita

  • Privacy concerns and online purchasing behaviour: Towards an integrated model

    Nuno Fortes;Paulo Rita

  • Consumer engagement in social media brand communities: A literature review

    Zélia Raposo Santos;Zélia Raposo Santos;Christy M K Cheung;Pedro Simões Coelho;Paulo Rita

  • The effect of atmospheric cues and involvement on pleasure and relaxation: The spa hotel context

    Sandra Maria Correia Loureiro;Marta Almeida;Paulo Rita

  • Do social network sites contribute for building brands? Evaluating the impact of users’ participation on brand awareness and brand attitude

    Daniela Souto;Paulo Rita;Maria Salgueiro

  • A Text Mining-Based Review of Cause-Related Marketing Literature

    João Guerreiro;Paulo Rita;Duarte Trigueiros

  • Online purchase determinants of loyalty: the mediating effect of satisfaction in tourism

    Hélia Gonçalves Pereira;Maria de Fátima Salgueiro;Paulo Rita

  • Brand strategies in social media in hospitality and tourism

    Sérgio Moro;Sérgio Moro;Paulo Rita

  • Attention, emotions and cause-related marketing effectiveness

    João Guerreiro;Paulo Rita;Duarte Trigueiros

  • How to predict explicit recommendations in online reviews using text mining and sentiment analysis

    João Guerreiro;Paulo Rita

  • O marketing relacional como novo paradigma: uma análise conceptual

    Joaquim Gonçalves Antunes;Paulo Rita

  • Airline passengers' perceptions of service quality: themes in online reviews.

    Ana Brochado;Paulo Rita;Cristina Oliveira;Fernando Oliveira

  • Tourism in the European Union

    Paulo Rita

Frequent Co-Authors

Luiz Moutinho
Luiz Moutinho University of Suffolk
Paulo Cortez
Paulo Cortez University of Minho
Sandra Loureiro
Sandra Loureiro ISCTE - University Institute of Lisbon
Tiago Oliveira
Tiago Oliveira Universidade Nova de Lisboa
Kevin Kam Fung So
Kevin Kam Fung So Purdue University West Lafayette
Christy M. K. Cheung
Christy M. K. Cheung Hong Kong Baptist University
Giacomo Del Chiappa
Giacomo Del Chiappa University of Sassari
Horst Treiblmaier
Horst Treiblmaier MODUL University Vienna
Gurpreet Dhillon
Gurpreet Dhillon University of Nebraska at Omaha
Francisco Esteves
Francisco Esteves Catholic University of Portugal

External Links

Personal website of Paulo Rita Google Scholar page

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