Paulo Rita is affiliated with Universidade Nova de Lisboa in Portugal. Their research primarily spans the fields of Social Sciences and Business, Management and Accounting, with a strong focus on topics related to digital marketing, consumer behavior, and tourism.
Their work covers several subfields including Sociology and Political Science, Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, and Artificial Intelligence. This multidisciplinary approach reflects in the diverse thematic areas they explore, such as:
Paulo Rita has contributed to several recent academic publications, including:
Other notable papers in their network of research include:
They frequently collaborate with a set of co-authors, including Sérgio Moro, Ricardo F. Ramos, Nuno António, João Guerreiro, and Celeste Vong. These partnerships have contributed to the breadth and depth of their research output.
Paulo Rita has published multiple articles in journals such as:
Sérgio Moro;Paulo Cortez;Paulo Rita
Paulo Rita;Tiago Oliveira;Almira Farisa
Tiago Oliveira;Matilde Alhinho;Paulo Rita;Gurpreet Dhillon
Guilherme D. Pires;John Stanton;Paulo Rita
Alexandra Amado;Paulo Cortez;Paulo Rita;Paulo Rita;Sérgio Moro
Pedro Simões Coelho;Paulo Rita;Paulo Rita;Zélia Raposo Santos
Sérgio Moro;Paulo Cortez;Paulo Rita
Sérgio Moro;Sérgio Moro;Paulo Rita;Bernardo Vala
Ana Catarina Calheiros;Sérgio Moro;Paulo Rita
Nuno Fortes;Paulo Rita
Zélia Raposo Santos;Zélia Raposo Santos;Christy M K Cheung;Pedro Simões Coelho;Paulo Rita
Sandra Maria Correia Loureiro;Marta Almeida;Paulo Rita
Daniela Souto;Paulo Rita;Maria Salgueiro
João Guerreiro;Paulo Rita;Duarte Trigueiros
Hélia Gonçalves Pereira;Maria de Fátima Salgueiro;Paulo Rita
Sérgio Moro;Sérgio Moro;Paulo Rita
João Guerreiro;Paulo Rita;Duarte Trigueiros
João Guerreiro;Paulo Rita
Joaquim Gonçalves Antunes;Paulo Rita
Ana Brochado;Paulo Rita;Cristina Oliveira;Fernando Oliveira
Paulo Rita
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