What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Finance
Christian Homburg spends much of his time researching Marketing, Customer satisfaction, Customer retention, Customer advocacy and Relationship marketing.
Christian Homburg merges Marketing with Perspective in his study.
His Customer satisfaction study combines topics from a wide range of disciplines, such as Service quality, Context, Actuarial science and Loyalty.
His Customer retention research includes elements of New product development, Set, Economic Justice, Complaint and Product design.
In his research on the topic of Customer advocacy, Customer delight and Customer profitability is strongly related with Customer to customer.
The study incorporates disciplines such as Marketing mix and Organizational management in addition to Relationship marketing.
His most cited work include:
- Applications of structural equation modeling in marketing and consumer research: A review (1378 citations)
- A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (1000 citations)
- Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis (896 citations)
What are the main themes of his work throughout his whole career to date?
Christian Homburg mainly focuses on Marketing, Customer satisfaction, Customer retention, New product development and Industrial organization.
His study in Marketing concentrates on Customer advocacy, Customer delight, Relationship marketing, Customer equity and Sales management.
His study of Customer intelligence is a part of Customer advocacy.
His Relationship marketing study contributes to a more complete understanding of Marketing management.
His Loyalty business model research extends to Customer retention, which is thematically connected.
He most often published in these fields:
- Marketing (49.23%)
- Customer satisfaction (13.85%)
- Customer retention (11.79%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (49.23%)
- Industrial organization (9.49%)
- New product development (9.74%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Marketing, Industrial organization, New product development, Business-to-business and Perspective.
His Marketing research is multidisciplinary, incorporating perspectives in Dyadic data and Excellence.
His Industrial organization research also works with subjects such as
- Corporate governance that connect with fields like Business to business marketing,
- Incentive that connect with fields like Sales force management, Organizational theory, Organizational structure and Cross-selling.
His New product development study incorporates themes from Leverage, Sales forecasting, Service development, Virtual reality and Process management.
His research in Business-to-business focuses on subjects like Business administration, which are connected to Status quo and Best practice.
His Marketing research study integrates concerns from other disciplines, such as Marketing management, Relationship marketing, Customer advocacy, Customer retention and Marketing mix.
Between 2015 and 2021, his most popular works were:
- Customer experience management: toward implementing an evolving marketing concept (259 citations)
- Marketingmanagement : Strategie, Instrumente, Umsetzung, Unternehmensführung (240 citations)
- Motivating Sales Reps for Innovation Selling in Different Cultures (38 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Finance
The scientist’s investigation covers issues in Marketing, New product development, Perspective, Loyalty business model and Context.
His work in Marketing is not limited to one particular discipline; it also encompasses Excellence.
The concepts of his New product development study are interwoven with issues in Cognitive dissonance, Escalation of commitment and Continuance.
His Loyalty business model research includes themes of Customer advocacy, Customer retention, Marketing research, Marketing mix and Relationship marketing.
His Context study combines topics from a wide range of disciplines, such as Microeconomics, Market segmentation and Customer relationship management.
His work carried out in the field of Marketing strategy brings together such families of science as Marketing management, Financial performance and Organizational architecture.
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