2022 - Research.com Business and Management in Germany Leader Award
2021 - Fellow of the American Marketing Association
Christian Homburg spends much of his time researching Marketing, Customer satisfaction, Customer retention, Customer advocacy and Relationship marketing. Christian Homburg merges Marketing with Perspective in his study. His Customer satisfaction study combines topics from a wide range of disciplines, such as Service quality, Context, Actuarial science and Loyalty.
His Customer retention research includes elements of New product development, Set, Economic Justice, Complaint and Product design. In his research on the topic of Customer advocacy, Customer delight and Customer profitability is strongly related with Customer to customer. The study incorporates disciplines such as Marketing mix and Organizational management in addition to Relationship marketing.
Christian Homburg mainly focuses on Marketing, Customer satisfaction, Customer retention, New product development and Industrial organization. His study in Marketing concentrates on Customer advocacy, Customer delight, Relationship marketing, Customer equity and Sales management. His study of Customer intelligence is a part of Customer advocacy.
His Relationship marketing study contributes to a more complete understanding of Marketing management. His Loyalty business model research extends to Customer retention, which is thematically connected.
His primary areas of investigation include Marketing, Industrial organization, New product development, Business-to-business and Perspective. His Marketing research is multidisciplinary, incorporating perspectives in Dyadic data and Excellence. His Industrial organization research also works with subjects such as
His New product development study incorporates themes from Leverage, Sales forecasting, Service development, Virtual reality and Process management. His research in Business-to-business focuses on subjects like Business administration, which are connected to Status quo and Best practice. His Marketing research study integrates concerns from other disciplines, such as Marketing management, Relationship marketing, Customer advocacy, Customer retention and Marketing mix.
The scientist’s investigation covers issues in Marketing, New product development, Perspective, Loyalty business model and Context. His work in Marketing is not limited to one particular discipline; it also encompasses Excellence. The concepts of his New product development study are interwoven with issues in Cognitive dissonance, Escalation of commitment and Continuance.
His Loyalty business model research includes themes of Customer advocacy, Customer retention, Marketing research, Marketing mix and Relationship marketing. His Context study combines topics from a wide range of disciplines, such as Microeconomics, Market segmentation and Customer relationship management. His work carried out in the field of Marketing strategy brings together such families of science as Marketing management, Financial performance and Organizational architecture.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Applications of structural equation modeling in marketing and consumer research: A review
Hans Baumgartner;Christian Homburg.
International Journal of Research in Marketing (1996)
Marketingmanagement : Strategie, Instrumente, Umsetzung, Unternehmensführung
Christian Homburg;Harley Krohmer.
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Homburg;Christian Pflesser.
Journal of Marketing Research (2000)
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis
Christian Homburg;Annette Giering.
Psychology & Marketing (2001)
Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
Christian Homburg;Nicole Koschate;Wayne D. Hoyer.
Journal of Marketing (2005)
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon;Christian Homburg.
Journal of Marketing (2001)
Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen
Christian Homburg;Hans Baumgartner.
Marketing ZFP (1995)
Does Customer Interaction Enhance New Product Success
Kjell E Gruner;Christian Homburg.
Journal of Business Research (2000)
Kundennähe von Industriegüterunternehmen : Konzeption - Erfolgsauswirkungen - Determinanten
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
Christian Homburg;Annette Giering;Frederike Hentschel.
International Journal of Research in Marketing
(Impact Factor: 8.047)
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