2023 - Research.com Business and Management in Germany Leader Award
2022 - Research.com Business and Management in Germany Leader Award
2021 - Fellow of the American Marketing Association
Christian Homburg integrates several fields in his works, including Marketing and Market orientation. His Service (business) study often links to related topics such as Loyalty business model. His study brings together the fields of Service (business) and Loyalty business model. Christian Homburg carries out multidisciplinary research, doing studies in Service quality and Customer satisfaction. Christian Homburg carries out multidisciplinary research, doing studies in Customer satisfaction and Service quality. His Geometry study frequently intersects with other fields, such as Product (mathematics). His Product (mathematics) study frequently draws parallels with other fields, such as Geometry. His Customer retention study often links to related topics such as Customer to customer. He brings together Customer advocacy and Customer delight to produce work in his papers.
By researching both Marketing and Advertising, Christian Homburg produces research that crosses academic boundaries. Much of his study explores Geometry relationship to Product (mathematics). As part of his studies on Product (mathematics), he frequently links adjacent subjects like Geometry. His Service (business) study frequently links to other fields, such as Customer retention. His research brings together the fields of Service (business) and Customer retention. He brings together Service quality and Customer satisfaction to produce work in his papers. Christian Homburg brings together Customer satisfaction and Service quality to produce work in his papers. He performs integrative study on Finance and Marketing in his works.
Christian Homburg studied Profit (economics) and Microeconomics that intersect with Incentive. In his work, he performs multidisciplinary research in Incentive and Finance. His studies link Profitability index with Finance. In his work, he performs multidisciplinary research in Marketing and Competitive advantage. Many of his studies on Geometry involve topics that are commonly interrelated, such as Product (mathematics). His Product (mathematics) study frequently draws connections to other fields, such as Product category. His Product category study frequently draws connections between adjacent fields such as Geometry. In his work, he performs multidisciplinary research in Industrial organization and Microeconomics. He combines Advertising and Marketing in his research.
His study deals with a combination of Marketing and Business administration. Christian Homburg undertakes interdisciplinary study in the fields of Business administration and Marketing through his works. His research is interdisciplinary, bridging the disciplines of Excellence and Law. His Excellence study frequently draws connections to adjacent fields such as Law. In his study, he carries out multidisciplinary Marketing management and Process management research. In his articles, Christian Homburg combines various disciplines, including Process management and Marketing management. Christian Homburg combines Marketing research and Marketing effectiveness in his research. Christian Homburg integrates many fields, such as Marketing effectiveness and Marketing strategy, in his works. In his papers, he integrates diverse fields, such as Marketing strategy and Return on marketing investment.
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Applications of structural equation modeling in marketing and consumer research: A review
Hans Baumgartner;Christian Homburg.
Marketingmanagement : Strategie, Instrumente, Umsetzung, Unternehmensführung
Christian Homburg;Harley Krohmer.
A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
Christian Homburg;Christian Pflesser.
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis
Christian Homburg;Annette Giering.
Do Satisfied Customers Really Pay More? A Study of the Relationship Between Customer Satisfaction and Willingness to Pay
Christian Homburg;Nicole Koschate;Wayne D. Hoyer.
Buyer-Supplier Relationships and Customer Firm Costs
Joseph P. Cannon;Christian Homburg.
Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen
Christian Homburg;Hans Baumgartner.
Customer experience management: toward implementing an evolving marketing concept
Christian Homburg;Danijel Jozić;Christina Kuehnl.
Does Customer Interaction Enhance New Product Success
Kjell E Gruner;Christian Homburg.
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
Christian Homburg;Annette Giering;Frederike Hentschel.
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