Christian Homburg is affiliated with the University of Mannheim in Germany. Their research primarily focuses on Business, Management and Accounting, with 108 publications in this field. Within this broad area, the main subfields of study include Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Management of Technology and Innovation, and Sociology and Political Science.
The topics most frequently covered in their work are diverse, including Corporate Governance and Management, Digital Innovation in Industries, Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing, Business Strategy and Innovation, and Marketing and Advertising Strategies.
The following recent papers illustrate the range and focus of their academic contributions:
Their frequent co-authors include Robin-Christopher M. Ruhnau, Sebastian Hohenberg, Dominik M. Wielgos, Arnd Vomberg, and Aline Isabelle Lanzrath, reflecting collaboration across multiple studies.
Christian Homburg has published extensively in various academic journals, with a strong presence in:
In recognition of contributions to the field, Christian Homburg was named Fellow of the American Marketing Association in 2021.
Hans Baumgartner;Christian Homburg
Christian Homburg;Harley Krohmer
Christian Homburg;Christian Pflesser
Christian Homburg;Annette Giering
Christian Homburg;Nicole Koschate;Wayne D. Hoyer
Joseph P. Cannon;Christian Homburg
Christian Homburg;Danijel Jozić;Christina Kuehnl
Christian Homburg;Hans Baumgartner
Kjell E Gruner;Christian Homburg
Christian Homburg;Jan Wieseke;Wayne D. Hoyer
Christian Homburg;Annette Giering;Frederike Hentschel
Christian Homburg;Andreas Fürst
Christian Homburg
Christian Homburg;Wayne D. Hoyer;Martin Fassnacht
Xueming Luo;Christian Homburg
Christian Homburg;Ruth M. Stock
Christian Homburg;John P. Workman;Harley Krohmer
Christian Homburg;Nicole Koschate;Wayne D . Hoyer
Christian Homburg;John P. Workman;Ove Jensen
Christian Homburg;John P. Workman;Ove Jensen
Christian Homburg;Martin Klarmann;Arnd Vomberg
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