What is he best known for?
The fields of study Christian Homburg is best known for:
- Marketing
- Management
- Statistics
Christian Homburg integrates several fields in his works, including Marketing and Market orientation.
His Service (business) study often links to related topics such as Loyalty business model.
His study brings together the fields of Service (business) and Loyalty business model.
Christian Homburg carries out multidisciplinary research, doing studies in Service quality and Customer satisfaction.
Christian Homburg carries out multidisciplinary research, doing studies in Customer satisfaction and Service quality.
His Geometry study frequently intersects with other fields, such as Product (mathematics).
His Product (mathematics) study frequently draws parallels with other fields, such as Geometry.
His Customer retention study often links to related topics such as Customer to customer.
He brings together Customer advocacy and Customer delight to produce work in his papers.
His most cited work include:
- Applications of structural equation modeling in marketing and consumer research: A review (1665 citations)
- A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes (1097 citations)
- Personal characteristics as moderators of the relationship between customer satisfaction and loyalty?an empirical analysis (997 citations)
What are the main themes of his work throughout his whole career to date
By researching both Marketing and Advertising, Christian Homburg produces research that crosses academic boundaries.
Much of his study explores Geometry relationship to Product (mathematics).
As part of his studies on Product (mathematics), he frequently links adjacent subjects like Geometry.
His Service (business) study frequently links to other fields, such as Customer retention.
His research brings together the fields of Service (business) and Customer retention.
He brings together Service quality and Customer satisfaction to produce work in his papers.
Christian Homburg brings together Customer satisfaction and Service quality to produce work in his papers.
He performs integrative study on Finance and Marketing in his works.
Christian Homburg most often published in these fields:
- Marketing (77.62%)
- Geometry (22.38%)
- Service (business) (21.68%)
What were the highlights of his more recent work (between 2015-2022)?
- Marketing (86.36%)
- Geometry (45.45%)
- Product (mathematics) (36.36%)
In recent works Christian Homburg was focusing on the following fields of study:
Christian Homburg studied Profit (economics) and Microeconomics that intersect with Incentive.
In his work, he performs multidisciplinary research in Incentive and Finance.
His studies link Profitability index with Finance.
In his work, he performs multidisciplinary research in Marketing and Competitive advantage.
Many of his studies on Geometry involve topics that are commonly interrelated, such as Product (mathematics).
His Product (mathematics) study frequently draws connections to other fields, such as Product category.
His Product category study frequently draws connections between adjacent fields such as Geometry.
In his work, he performs multidisciplinary research in Industrial organization and Microeconomics.
He combines Advertising and Marketing in his research.
Between 2015 and 2022, his most popular works were:
- Customer experience management: toward implementing an evolving marketing concept (451 citations)
- Marketingmanagement (144 citations)
- Effective customer journey design: consumers’ conception, measurement, and consequences (134 citations)
In his most recent research, the most cited works focused on:
- Marketing
- Marketing management
- Hofstede's cultural dimensions theory
His study deals with a combination of Marketing and Business administration.
Christian Homburg undertakes interdisciplinary study in the fields of Business administration and Marketing through his works.
His research is interdisciplinary, bridging the disciplines of Excellence and Law.
His Excellence study frequently draws connections to adjacent fields such as Law.
In his study, he carries out multidisciplinary Marketing management and Process management research.
In his articles, Christian Homburg combines various disciplines, including Process management and Marketing management.
Christian Homburg combines Marketing research and Marketing effectiveness in his research.
Christian Homburg integrates many fields, such as Marketing effectiveness and Marketing strategy, in his works.
In his papers, he integrates diverse fields, such as Marketing strategy and Return on marketing investment.
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