What is he best known for?
The fields of study he is best known for:
- Social psychology
- Statistics
- Social science
The scientist’s investigation covers issues in Social psychology, Marketing, Consumer behaviour, Structural equation modeling and Variety seeking.
His Social psychology study frequently draws connections between related disciplines such as Consumer satisfaction.
His research in the fields of Quality overlaps with other disciplines such as Index, Citation analysis and Estimation.
His biological study spans a wide range of topics, including Disappointment, Anger and Regret.
His work deals with themes such as Consumer research, Managerial decision and Time series, which intersect with Structural equation modeling.
Hans Baumgartner combines subjects such as Consumer innovativeness and Applied psychology with his study of Variety seeking.
His most cited work include:
- Assessing Measurement Invariance in Cross-National Consumer Research (3385 citations)
- Applications of structural equation modeling in marketing and consumer research: A review (1378 citations)
- Response Styles in Marketing Research: A Cross-National Investigation (777 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Social psychology, Marketing, Advertising, Consumer behaviour and Econometrics.
In general Social psychology, his work in Valence, Affect, Persuasion and Personality is often linked to Function linking many areas of study.
His work on Marketing research and Consumer research as part of general Marketing research is frequently linked to Citation analysis and Citation network, bridging the gap between disciplines.
His Consumer behaviour research is multidisciplinary, incorporating elements of Goal setting and Goal orientation.
His research in Econometrics intersects with topics in Structural equation modeling and Latent variable.
As part of the same scientific family, Hans Baumgartner usually focuses on Structural equation modeling, concentrating on Confirmatory factor analysis and intersecting with Management science.
He most often published in these fields:
- Social psychology (29.91%)
- Marketing (26.17%)
- Advertising (13.08%)
What were the highlights of his more recent work (between 2013-2021)?
- Common-method variance (6.54%)
- Marketing (26.17%)
- Social psychology (29.91%)
In recent papers he was focusing on the following fields of study:
Hans Baumgartner spends much of his time researching Common-method variance, Marketing, Social psychology, Econometrics and Advertising.
In his work, JAMS is strongly intertwined with Marketing research, which is a subfield of Common-method variance.
His work on Consumer behaviour, Measurement invariance and Food marketing as part of general Marketing research is often related to Respondent, thus linking different fields of science.
His Brand extension research extends to Social psychology, which is thematically connected.
Econometrics connects with themes related to International marketing in his study.
The study incorporates disciplines such as Social influence and Individual difference in addition to Advertising.
Between 2013 and 2021, his most popular works were:
- Marketing survey research best practices: evidence and recommendations from a review of JAMS articles (144 citations)
- The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity (15 citations)
- Discriminant Validity Where There Should Be None : Positioning Same-Scale Items in Separated Blocks of a Questionnaire (14 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Statistics
- Social science
His scientific interests lie mostly in Marketing, Consumption, Advertising, Social psychology and Cross linguistic.
Hans Baumgartner is studying Marketing research, which is a component of Marketing.
Hans Baumgartner integrates several fields in his works, including Consumption, Microeconomics, Value, Food marketing, Physical activity and Food consumption.
His Advertising research incorporates Energy balance equation, Energy expenditure and Body weight.
Hans Baumgartner performs multidisciplinary study on Cross linguistic and Advertising research in his works.
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