2026 Hans Baumgartner: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	44	1306	1220	550	501	107	24046

Overview

Hans Baumgartner is affiliated with Pennsylvania State University in the United States. Their research spans the fields of Engineering and Psychology, reflecting a multidisciplinary approach to scientific inquiry.

The scientist has contributed to multiple subfields of study, including Marketing, Applied Psychology, Aerospace Engineering, Electrical and Electronic Engineering, and Atmospheric Science. Their work covers a range of topics that intersect behavioral science and technical measurement techniques.

Key research topics associated with Baumgartner include:

Behavioral Health and Interventions
Calibration and Measurement Techniques
Solar Cell Performance Optimization
Atmospheric Ozone and Climate
Consumer Behavior in Brand Consumption and Identification
Eating Disorders and Behaviors
Impact of Light on Environment and Health

Baumgartner's recent peer-reviewed papers include:

"Measurement setup for differential spectral responsivity of solar cells," 2020, Optical Review
"Identifying Picky Shoppers: Who They Are and How to Spot Them," 2021, Journal of Consumer Psychology
"Effect of adaptive control on the LED street luminaire lifetime and on the lifecycle costs of a lighting installation," 2021, Lighting Research & Technology
"Proud to limit the damage: Negatively framed eco-ratings motivate green intentions through anticipated pride," 2024, Journal of Environmental Psychology
"EXPRESS: Improving the Discriminant Validation of Multi-Item Scales," 2025, Journal of Marketing Research

Frequent co-authors who have collaborated with Baumgartner include:

Petri Kärhä
Janne Askola
Erkki Ikonen
Kasperi Kylmänen
Benjamin Oksanen

Their work appears often in diverse publication venues such as:

Optical Review
Journal of Consumer Psychology
Lighting Research & Technology
Journal of Environmental Psychology
Journal of Marketing Research

Best Publications

Assessing Measurement Invariance in Cross-National Consumer Research

Jan Benedict E.M. Steenkamp;Hans Baumgartner

6143
Citations
Applications of structural equation modeling in marketing and consumer research: A review

Hans Baumgartner;Christian Homburg

3779
Citations
Response Styles in Marketing Research: A Cross-National Investigation

Hans Baumgartner;Jan Benedict E.M. Steenkamp

1656
Citations
Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing

Rajdeep Grewal;Joseph A. Cote;Hans Baumgartner

1653
Citations
Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen

Christian Homburg;Hans Baumgartner

1183
Citations
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior

Jan-Benedict E. M. Steenkamp;Hans Baumgartner

1087
Citations
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

John Hulland;Hans Baumgartner;Keith Marion Smith

1024
Citations
Goal-directed Emotions

Richard P. Bagozzi;Hans Baumgartner;Rik Pieters

1009
Citations
Exploratory consumer buying behavior: conceptualization and measurement.

Hans Baumgartner;Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp

1007
Citations
State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage

Richard P. Bagozzi;Hans Baumgartner;Youjae Yi

840
Citations
On the use of structural equation models for marketing modeling

Jan Benedict E.M. Steenkamp;Jan Benedict E.M. Steenkamp;Hans Baumgartner

699
Citations
A means-end chain approach to consumer goal structures

Rik Pieters;Hans Baumgartner;Doug Allen

687
Citations
The Role of Consumption Emotions in the Satisfaction Response

Diane M. Phillips;Hans Baumgartner

669
Citations
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time

Hans Baumgartner;Rik Pieters

593
Citations
Coping With Negative Emotions in Purchase-Related Situations

Sunghwan Yi;Hans Baumgartner

564
Citations
Socially desirable response tendencies in survey research.

Jan Benedict E.M. Steenkamp;Martijn G. De Jong;Hans Baumgartner

551
Citations
Future-oriented emotions : Conceptualization and behavioral effects

Hans Baumgartner;Rik Pieters;Richard P. Bagozzi

540
Citations
Toward a Personology of the Consumer

Hans Baumgartner

465
Citations
Misresponse to Reversed and Negated Items in Surveys: A Review:

Bert Weijters;Hans Baumgartner

407
Citations
Patterns of affective reactions to advertisements: The integration of moment-to-moment responses into overall judgments

Hans Baumgartner;Mita Sujan;Dan Padgett

399
Citations
Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective:

Mita Sujan;James R. Bettman;Hans Baumgartner

390
Citations
Reversed item bias: an integrative model.

Bert Weijters;Hans Baumgartner;Niels Schillewaert

388
Citations
Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation

Martijn G. De Jong;Jan Benedict E.M. Steenkamp;Jean Paul Fox;Hans Baumgartner

349
Citations
Autobiographical Memories, Affect, and Consumer Information Processing

Hans Baumgartner;Mita Sujan;James R. Bettman

339
Citations

Frequent Co-Authors

Rik Pieters Tilburg University

Jan-Benedict E. M. Steenkamp University of North Carolina at Chapel Hill

Richard P. Bagozzi University of Michigan–Ann Arbor

Jeroen K. Vermunt Tilburg University

Tammo H. A. Bijmolt University of Groningen

Maggie Geuens Ghent University

Youjae Yi Seoul National University

James R. Bettman Duke University

Christian Homburg University of Mannheim

Marcel Zeelenberg Tilburg University

External Links

Personal website of Hans Baumgartner Google Scholar page

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