2026 Rik Pieters: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	81	155	145	5	4	211	30264

Research.com Recognitions

2026 - Research.com Business and Management in Netherlands Leader Award
2025 - Research.com Business and Management in Netherlands Leader Award
2024 - Research.com Business and Management in Netherlands Leader Award
2023 - Research.com Business and Management in Netherlands Leader Award

Overview

Rik Pieters is affiliated with Tilburg University in the Netherlands and has contributed extensively to research in Business, Management, and Accounting, with a specific focus on Marketing. Their scholarly work spans several subfields, including Marketing, Cognitive Neuroscience, Statistics and Probability, Organizational Behavior and Human Resource Management, and Management Science and Operations Research.

Their research topics highlight consumer behavior, market dynamics, and psychological underpinnings related to brand consumption, pricing, and customer loyalty. Main topics include:

Consumer Behavior in Brand Consumption and Identification
Consumer Market Behavior and Pricing
Customer Service Quality and Loyalty
Neural and Behavioral Psychology Studies
Survey Sampling and Estimation Techniques
Color Perception and Design
Visual Perception and Processing Mechanisms

Rik Pieters has frequently published in the following academic venues:

Journal of Marketing Research
Psychometrika
Journal of the Academy of Marketing Science
Journal of Consumer Research
Journal of the Association for Consumer Research

Among recent papers associated with or connected to Pieters through co-authorship or research networks are:

"The biasing effect of common method variance: some clarifications," 2021, Journal of the Academy of Marketing Science
"Modeling Eye Movements During Decision Making: A Review," 2022, Psychometrika
"Six Methods for Latent Moderation Analysis in Marketing Research: A Comparison and Guidelines," 2022, Journal of Marketing Research
"Online Advertising Suppresses Visual Competition during Planned Purchases," 2021, Journal of Consumer Research
"Attention Trajectories Capture Utility Accumulation and Predict Brand Choice," 2022, Journal of Marketing Research

Frequent collaborators in research include Michel Wedel, Hans Baumgartner, Ralf van der Lans, Constant Pieters, and Marco Gregori. These coauthors have worked repeatedly with Rik Pieters, contributing jointly to publications often within the field of marketing and consumer research.

Best Publications

Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services

M. Zeelenberg;R. Pieters

1430
Citations
Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services

Marcel Zeelenberg;Rik Pieters

1410
Citations
A Theory of Regret Regulation 1.0

Marcel Zeelenberg;Rik Pieters

1388
Citations
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects:

Rik Pieters;Michel Wedel

1381
Citations
Angry Customers Don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services

Roger Bougie;Rik Pieters;Marcel Zeelenberg

1334
Citations
Goal-directed Emotions

Richard P. Bagozzi;Hans Baumgartner;Rik Pieters

1009
Citations
Leveling up and down: the experiences of benign and malicious envy.

Niels van de Ven;Marcel Zeelenberg;Rik Pieters

941
Citations
Visual attention during brand choice : The impact of time pressure and task motivation

Rik Pieters;Luk Warlop

841
Citations
A Review of Eye-Tracking Research in Marketing

Michel Wedel;Rik Pieters

741
Citations
A means-end chain approach to consumer goal structures

Rik Pieters;Hans Baumgartner;Doug Allen

687
Citations
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings

Michel Wedel;Rik Pieters

680
Citations
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory

Rik Pieters;Luk Warlop;Michel Wedel

650
Citations
On emotion specificity in decision making: Why feeling is for doing

Marcel Zeelenberg;Rob M. A. Nelissen;Seger M. Breugelmans;Rik Pieters

632
Citations
The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time

Hans Baumgartner;Rik Pieters

593
Citations
“Never eat in that restaurant, I did!”: Exploring why people engage in negative word‐of‐mouth communication

Inge M. Wetzer;Marcel Zeelenberg;Rik Pieters

567
Citations
THE STOPPING POWER OF ADVERTISING: MEASURES AND EFFECTS OF VISUAL COMPLEXITY

Rik Pieters;Michel Wedel;Rajeev Batra

565
Citations
Dynamics of multiple-goal pursuit.

Maria J. Louro;Rik Pieters;Marcel Zeelenberg

544
Citations
Future-oriented emotions : Conceptualization and behavioral effects

Hans Baumgartner;Rik Pieters;Richard P. Bagozzi

540
Citations
New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters

530
Citations
Emotion-Induced Engagement in Internet Video Advertisements

Thales S. Teixeira;Michel Wedel;Rik Pieters

484
Citations
Comparing Service Delivery to What Might Have Been: Behavioral Responses to Regret and Disappointment

Marcel Zeelenberg;Rik Pieters

456
Citations

Frequent Co-Authors

Marcel Zeelenberg Tilburg University

Michel Wedel University of Maryland, College Park

Hans Baumgartner Pennsylvania State University

Tammo H. A. Bijmolt University of Groningen

Luk Warlop BI Norwegian Business School

Richard P. Bagozzi University of Michigan–Ann Arbor

Jeroen K. Vermunt Tilburg University

Bas Verplanken University of Bath

J. Jeffrey Inman University of Pittsburgh

Eric van Dijk Leiden University

External Links

Personal website of Rik Pieters Google Scholar page

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