2023 - Research.com Business and Management in Netherlands Leader Award
2022 - Research.com Business and Management in Netherlands Leader Award
His primary areas of investigation include Social psychology, Advertising, Marketing, Regret and Eye tracking. Social psychology is closely attributed to Service in his research. His work deals with themes such as Fixation, Eye movement and Feature, which intersect with Advertising.
His biological study spans a wide range of topics, including Disappointment and Social cognition. His Eye tracking research includes elements of Brand names, Surprise, Leverage and Facial expression. The Consumer behaviour study combines topics in areas such as Emotional regulation, Empirical research and Laddering.
Rik Pieters mostly deals with Advertising, Social psychology, Marketing, Cognitive psychology and Regret. His study in Advertising is interdisciplinary in nature, drawing from both Competition, Recall, Visual attention, Eye tracking and Copycat. Eye tracking and Eye movement are frequently intertwined in his study.
Social psychology and Context are commonly linked in his work. His study in Marketing is interdisciplinary in nature, drawing from both Control and Process. His Regret study frequently draws parallels with other fields, such as Disappointment.
Rik Pieters mainly focuses on Advertising, Social psychology, Eye tracking, Marketing and Consumer behaviour. Rik Pieters has included themes like Copycat and Similarity in his Advertising study. The Social psychology study combines topics in areas such as Developmental psychology and Randomized response.
His biological study spans a wide range of topics, including Facial expression, Brand choice, Moment and Eye movement. Rik Pieters interconnects Control, Affect and Process in the investigation of issues within Marketing. His Consumer behaviour research focuses on Item response theory and how it connects with Statistical model, Data collection and Social issues.
His main research concerns Advertising, Social psychology, Social comparison theory, Eye tracking and Marketing. His Advertising study integrates concerns from other disciplines, such as Mediation and Feature. Rik Pieters works in the field of Social psychology, focusing on Social emotions in particular.
Rik Pieters has researched Social comparison theory in several fields, including Recall, Group performance, Admiration, Latent class model and Jealousy. His Eye tracking research incorporates themes from Bias correction, Leverage, Value, Raising and Facial expression. His Marketing research incorporates elements of Control, Regret, Time perspective and Affect.
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Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services
M. Zeelenberg;R. Pieters.
Angry Customers Don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services
Roger Bougie;Rik Pieters;Marcel Zeelenberg.
A Theory of Regret Regulation 1.0
Marcel Zeelenberg;Rik Pieters.
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects:
Rik Pieters;Michel Wedel.
Richard P. Bagozzi;Hans Baumgartner;Rik Pieters.
Cognition & Emotion (1998)
Visual attention during brand choice : The impact of time pressure and task motivation
Rik Pieters;Luk Warlop.
Leveling up and down: the experiences of benign and malicious envy.
Niels van de Ven;Marcel Zeelenberg;Rik Pieters.
A means-end chain approach to consumer goal structures
Rik Pieters;Hans Baumgartner;Doug Allen.
A Review of Eye-Tracking Research in Marketing
Michel Wedel;Rik Pieters.
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings
Michel Wedel;Rik Pieters.
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