The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Rik Pieters sits on this spectrum.
This scientist: 211 publications — 78th percentile
78% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Rik Pieters sits on this spectrum.
This scientist: 81 D-Index — 95th percentile
95% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Rik Pieters is affiliated with Tilburg University in the Netherlands and has contributed extensively to research in Business, Management, and Accounting, with a specific focus on Marketing. Their scholarly work spans several subfields, including Marketing, Cognitive Neuroscience, Statistics and Probability, Organizational Behavior and Human Resource Management, and Management Science and Operations Research.
Their research topics highlight consumer behavior, market dynamics, and psychological underpinnings related to brand consumption, pricing, and customer loyalty. Main topics include:
Rik Pieters has frequently published in the following academic venues:
Among recent papers associated with or connected to Pieters through co-authorship or research networks are:
Frequent collaborators in research include Michel Wedel, Hans Baumgartner, Ralf van der Lans, Constant Pieters, and Marco Gregori. These coauthors have worked repeatedly with Rik Pieters, contributing jointly to publications often within the field of marketing and consumer research.
M. Zeelenberg;R. Pieters
Marcel Zeelenberg;Rik Pieters
Marcel Zeelenberg;Rik Pieters
Rik Pieters;Michel Wedel
Roger Bougie;Rik Pieters;Marcel Zeelenberg
Richard P. Bagozzi;Hans Baumgartner;Rik Pieters
Niels van de Ven;Marcel Zeelenberg;Rik Pieters
Rik Pieters;Luk Warlop
Michel Wedel;Rik Pieters
Rik Pieters;Hans Baumgartner;Doug Allen
Michel Wedel;Rik Pieters
Rik Pieters;Luk Warlop;Michel Wedel
Marcel Zeelenberg;Rob M. A. Nelissen;Seger M. Breugelmans;Rik Pieters
Hans Baumgartner;Rik Pieters
Inge M. Wetzer;Marcel Zeelenberg;Rik Pieters
Rik Pieters;Michel Wedel;Rajeev Batra
Maria J. Louro;Rik Pieters;Marcel Zeelenberg
Hans Baumgartner;Rik Pieters;Richard P. Bagozzi
Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters
Thales S. Teixeira;Michel Wedel;Rik Pieters
Marcel Zeelenberg;Rik Pieters
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