What is he best known for?
The fields of study he is best known for:
- Social psychology
- Statistics
- Social science
His primary areas of investigation include Social psychology, Advertising, Marketing, Regret and Eye tracking.
Social psychology is closely attributed to Service in his research.
His work deals with themes such as Fixation, Eye movement and Feature, which intersect with Advertising.
His biological study spans a wide range of topics, including Disappointment and Social cognition.
His Eye tracking research includes elements of Brand names, Surprise, Leverage and Facial expression.
The Consumer behaviour study combines topics in areas such as Emotional regulation, Empirical research and Laddering.
His most cited work include:
- Angry Customers Don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services (614 citations)
- Beyond valence in customer dissatisfaction: A review and new findings on behavioral responses to regret and disappointment in failed services (606 citations)
- A Theory of Regret Regulation 1.0 (557 citations)
What are the main themes of his work throughout his whole career to date?
Rik Pieters mostly deals with Advertising, Social psychology, Marketing, Cognitive psychology and Regret.
His study in Advertising is interdisciplinary in nature, drawing from both Competition, Recall, Visual attention, Eye tracking and Copycat.
Eye tracking and Eye movement are frequently intertwined in his study.
Social psychology and Context are commonly linked in his work.
His study in Marketing is interdisciplinary in nature, drawing from both Control and Process.
His Regret study frequently draws parallels with other fields, such as Disappointment.
He most often published in these fields:
- Advertising (29.96%)
- Social psychology (24.29%)
- Marketing (21.05%)
What were the highlights of his more recent work (between 2008-2021)?
- Advertising (29.96%)
- Social psychology (24.29%)
- Eye tracking (8.10%)
In recent papers he was focusing on the following fields of study:
Rik Pieters mainly focuses on Advertising, Social psychology, Eye tracking, Marketing and Consumer behaviour.
Rik Pieters has included themes like Copycat and Similarity in his Advertising study.
The Social psychology study combines topics in areas such as Developmental psychology and Randomized response.
His biological study spans a wide range of topics, including Facial expression, Brand choice, Moment and Eye movement.
Rik Pieters interconnects Control, Affect and Process in the investigation of issues within Marketing.
His Consumer behaviour research focuses on Item response theory and how it connects with Statistical model, Data collection and Social issues.
Between 2008 and 2021, his most popular works were:
- THE STOPPING POWER OF ADVERTISING: MEASURES AND EFFECTS OF VISUAL COMPLEXITY (370 citations)
- Leveling up and down: the experiences of benign and malicious envy. (264 citations)
- Emotion-Induced Engagement in Internet Video Advertisements (190 citations)
In his most recent research, the most cited papers focused on:
- Social psychology
- Statistics
- Social science
His main research concerns Advertising, Social psychology, Social comparison theory, Eye tracking and Marketing.
His Advertising study integrates concerns from other disciplines, such as Mediation and Feature.
Rik Pieters works in the field of Social psychology, focusing on Social emotions in particular.
Rik Pieters has researched Social comparison theory in several fields, including Recall, Group performance, Admiration, Latent class model and Jealousy.
His Eye tracking research incorporates themes from Bias correction, Leverage, Value, Raising and Facial expression.
His Marketing research incorporates elements of Control, Regret, Time perspective and Affect.
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