World's Best Scientists 2026 revealed!
Tammo H. A. Bijmolt

Tammo H. A. Bijmolt

D-Index & Metrics

Business and Management

D-Index
53
Citations
12374
World Ranking
821
National Ranking
29

Research.com Recognitions

  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Tammo H. A. Bijmolt is affiliated with the University of Groningen in the Netherlands. Their research primarily spans the field of Business, Management and Accounting, with a significant focus on Marketing. Their body of work includes 33 publications within this main field and notable contributions across related subfields including Sociology and Political Science, Organizational Behavior and Human Resource Management, Applied Psychology, and Management Information Systems.

Their research addresses a variety of subfields such as:

  • Marketing
  • Sociology and Political Science
  • Organizational Behavior and Human Resource Management
  • Applied Psychology
  • Management Information Systems

Key topics covered in their work include:

  • Consumer Retail Behavior Studies
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Market Behavior and Pricing
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Digital Marketing and Social Media
  • Behavioral Health and Interventions

Their recent scholarly papers reflect a focus on digital marketing, consumer behavior, and meta-analytic methods. Notable publications include:

  • "Digital Analytics: Modeling for Insights and New Methods," 2020, Journal of Interactive Marketing
  • "What drives consumers to shop on mobile devices? Insights from a Meta-Analysis," 2022, Journal of Retailing
  • "The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses," 2022, Journal of Marketing Research
  • "Drivers of consumer adoption of e-Commerce: A meta-analysis," 2022, International Journal of Research in Marketing
  • "A meta-analysis of the effects of music in tourism and hospitality settings," 2021, Journal of Business Research

The venues where they have published frequently include:

  • Journal of Interactive Marketing
  • Journal of Retailing
  • International Journal of Research in Marketing
  • Journal of Business Research
  • SSRN Electronic Journal

Their collaborative work involves several frequent co-authors, including:

  • Elena Agachi
  • Koert van Ittersum
  • Jochen O. Mierau
  • Saeid Vafainia
  • Els Breugelmans

Tammo H. A. Bijmolt has been recognized as a Fellow of the European Marketing Academy (EMAC), indicating a distinguished status within the marketing research community.

Best Publications

  • The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

    Ana Babić Rosario;Francesca Sotgiu;Kristine De Valck;Tammo H.A. Bijmolt

  • Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

    Joep W. C. Arts;Ruud T. Frambach;Tammo H. A. Bijmolt

  • Analytics for customer engagement

    Tammo H.A. Bijmolt;Peter S.H. Leeflang;Frank Block;Maik Eisenbeiss

  • Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

    Jorna Leenheer;Harald J. van Heerde;Tammo H. A. Bijmolt;Ale Smidts

  • New Empirical Generalizations on the Determinants of Price Elasticity

    Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters

  • Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders

    Anna Torres;Tammo H. A. Bijmolt;Josep A. Tribo;Peter Verhoef

  • The Impact of Internal Factors on the Export Success of Dutch Small and Medium-Sized Firms

    Tammo H. A. Bijmolt;Peter S. Zwart

  • Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion

    Sebastiano A. Delre;Wander Jager;Tammo H. A. Bijmolt;Marco A. Janssen

  • Loyalty Programmes: Current Knowledge and Research Directions*

    Matilda Dorotic;Tammo H. A. Bijmolt;Peter C. Verhoef

  • Meta-analysis in marketing when studies contain multiple measurements

    Tammo H.A. Bijmolt;Rik G.M. Pieters

  • Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers

    Valentyna Melnyk;Stijin M.J. van Osselaer;Tammo H.A. Bijmolt

  • Specification of spatial models: A simulation study on weights matrices

    Stanislav Stakhovych;Tammo H.A. Bijmolt

  • Targeting and timing promotional activities : An agent-based model for the takeoff of new products

    S. A. Delre;Wander Jager;Tammo Bijmolt;M. A. Janssen

  • Consumer memory for television advertising: A field study of duration, serial position and competition effects

    R. Pieters;T.H.A. Bijmolt

  • Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

    Hans Risselada;Peter C. Verhoef;Tammo H.A. Bijmolt

  • Consumer memory for television advertising : A field study of duration, serial position and competition effects

    Rik G. M. Pieters;Tammo H. A. Bijmolt

  • Country and consumer segmentation: Multi-level latent class analysis of financial product ownership

    Tammo H.A. Bijmolt;Leo J. Paas;Jeroen K. Vermunt

  • Advancing research on loyalty programs: a future research agenda

    Els Breugelmans;Tammo H. A. Bijmolt;Jie Zhang;Leonardo J. Basso

  • Accurately measuring willingness to pay for consumer goods: a meta-analysis of the hypothetical bias

    Jonas Schmidt;Tammo H. A. Bijmolt

  • Children's Understanding of TV Advertising: Effects of Age, Gender, and Parental Influence

    Tammo H. A. Bijmolt;Wilma Claassen;Britta Brus

  • Incorporating Context Effects into a Choice Model

    Robert P. Rooderkerk;Harald J. Van Heerde;Tammo H. A. Bijmolt

  • Marketing perspectives on digital business models: A framework and overview of the special issue

    Peter C. Verhoef;Tammo H.A. Bijmolt

  • Digital Analytics: Modeling for Insights and New Methods

    Shaphali Gupta;Agata Leszkiewicz;V. Kumar;V. Kumar;Tammo Bijmolt

Frequent Co-Authors

Peter S.H. Leeflang
Peter S.H. Leeflang University of Groningen
Michel Wedel
Michel Wedel University of Maryland, College Park
Jeroen K. Vermunt
Jeroen K. Vermunt Tilburg University
Peter C. Verhoef
Peter C. Verhoef University of Groningen
Rik Pieters
Rik Pieters Tilburg University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Harald J. van Heerde
Harald J. van Heerde University of New South Wales
Ale Smidts
Ale Smidts Erasmus University Rotterdam
Hans Baumgartner
Hans Baumgartner Pennsylvania State University
Koen Pauwels
Koen Pauwels Northeastern University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Aspiring business and management professionals now have more flexible options than ever, thanks to online degree programs. Choosing the right program can be challenging, especially with the variety of cheap masters programs available, making further education more accessible for a wider range of students.

For those interested in data-driven decision-making, specialized online masters in data science programs can open doors to in-demand roles in analytics, business intelligence, and digital transformation.

If your goal is to lead organizations or pursue a career in academia, a phd organizational leadership offers advanced knowledge in strategic management, change leadership, and research methodologies.

Before enrolling, it’s essential to verify the school's credentials. Choosing from accredited online schools ensures your degree is recognized and meets educational standards, enhancing your career opportunities after graduation.

Best Scientists Citing Tammo H. A. Bijmolt

Trending Scientists

Recently Published Articles