H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 34 Citations 8,148 77 World Ranking 969 National Ranking 34

Research.com Recognitions

Awards & Achievements

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Statistics
  • Advertising

Tammo H. A. Bijmolt focuses on Marketing, Advertising, Loyalty, New product development and Brand loyalty. His research ties Empirical research and Marketing together. His Advertising research is multidisciplinary, incorporating perspectives in Competition, Recall and Duration.

His work carried out in the field of Loyalty brings together such families of science as Brand community, Service provider and Social group. His New product development study combines topics in areas such as Product and Diffusion. In his research on the topic of Brand loyalty, Endogeneity is strongly related with Order.

His most cited work include:

  • The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (337 citations)
  • Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior (299 citations)
  • Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members (287 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Advertising, Loyalty program, Loyalty and Econometrics are his primary areas of study. His Marketing study integrates concerns from other disciplines, such as Panel data and Empirical research. His study focuses on the intersection of Empirical research and fields such as Financial services with connections in the field of Latent class model.

The various areas that he examines in his Advertising study include Competition, Online advertising, The Internet and Promotion. His Econometrics research includes elements of Multidimensional scaling, Markov chain, Markov model and Sample. His New product development research integrates issues from Microeconomics, Market segmentation and Service.

He most often published in these fields:

  • Marketing (41.61%)
  • Advertising (19.25%)
  • Loyalty program (11.18%)

What were the highlights of his more recent work (between 2014-2021)?

  • Marketing (41.61%)
  • Advertising (19.25%)
  • Loyalty program (11.18%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Advertising, Loyalty program, Loyalty and Knowledge management. His work deals with themes such as Product category and Empirical research, which intersect with Marketing. His biological study spans a wide range of topics, including Test, Customer satisfaction, Profit and Function.

His studies deal with areas such as Online advertising and Promotion as well as Advertising. In Loyalty, Tammo H. A. Bijmolt works on issues like Consumer behaviour, which are connected to Profitability index and Customer engagement. His Knowledge management research is multidisciplinary, relying on both Attribution, Customer relationship management and Data collection.

Between 2014 and 2021, his most popular works were:

  • The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (337 citations)
  • Estimation and Testing (94 citations)
  • Advancing research on loyalty programs: a future research agenda (69 citations)

In his most recent research, the most cited papers focused on:

  • Statistics
  • Marketing
  • Advertising

The scientist’s investigation covers issues in Marketing, Advertising, Public relations, The Internet and Word of mouth. His study on Consumer behaviour is often connected to Customer to customer as part of broader study in Marketing. The study incorporates disciplines such as Online advertising, Electronic word of mouth, Product lifecycle, Homophily and Product in addition to Advertising.

His The Internet study incorporates themes from Attribution and Relevance. Tammo H. A. Bijmolt combines subjects such as Social influence, Motion picture and Key with his study of Word of mouth. His Knowledge management study which covers Emerging technologies that intersects with Loyalty.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Ana Babić Rosario;Francesca Sotgiu;Kristine De Valck;Tammo H.A. Bijmolt.
Journal of Marketing Research (2016)

664 Citations

Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members

Jorna Leenheer;Harald J. van Heerde;Tammo H. A. Bijmolt;Ale Smidts.
International Journal of Research in Marketing (2007)

588 Citations

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior

Joep W. C. Arts;Ruud T. Frambach;Tammo H. A. Bijmolt.
International Journal of Research in Marketing (2011)

556 Citations

Analytics for customer engagement

Tammo H.A. Bijmolt;Peter S.H. Leeflang;Frank Block;Maik Eisenbeiss.
Journal of Service Research (2010)

543 Citations

New Empirical Generalizations on the Determinants of Price Elasticity

Tammo H.A. Bijmolt;Harald J. van Heerde;Rik G.M. Pieters.
Journal of Marketing Research (2005)

446 Citations

The Impact of Internal Factors on the Export Success of Dutch Small and Medium-Sized Firms

Tammo H. A. Bijmolt;Peter S. Zwart.
Journal of Small Business Management (1994)

392 Citations

Generating Global Brand Equity through Corporate Social Responsibility to Key Stakeholders

Anna Torres;Tammo H. A. Bijmolt;Josep A. Tribo;Peter Verhoef.
International Journal of Research in Marketing (2012)

349 Citations

Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion

Sebastiano A. Delre;Wander Jager;Tammo H. A. Bijmolt;Marco A. Janssen.
Journal of Product Innovation Management (2010)

320 Citations

Loyalty Programmes: Current Knowledge and Research Directions*

Matilda Dorotic;Tammo H. A. Bijmolt;Peter C. Verhoef.
International Journal of Management Reviews (2012)

307 Citations

Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers

Valentyna Melnyk;Stijin M.J. van Osselaer;Tammo H.A. Bijmolt.
Journal of Marketing (2009)

291 Citations

Editorial Boards

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

If you think any of the details on this page are incorrect, let us know.

Contact us

Top Scientists Citing Tammo H. A. Bijmolt

Marnik G. Dekimpe

Marnik G. Dekimpe

Tilburg University

Publications: 32

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 29

Peter S.H. Leeflang

Peter S.H. Leeflang

University of Groningen

Publications: 26

Stefan Stremersch

Stefan Stremersch

Erasmus University Rotterdam

Publications: 20

Harald J. van Heerde

Harald J. van Heerde

Massey University

Publications: 18

Raymond J.G.M. Florax

Raymond J.G.M. Florax

Purdue University West Lafayette

Publications: 15

Koen Pauwels

Koen Pauwels

Northeastern University

Publications: 15

Bernd Skiera

Bernd Skiera

Goethe University Frankfurt

Publications: 13

Henri L.F. de Groot

Henri L.F. de Groot

Tinbergen Institute

Publications: 12

Linda D. Hollebeek

Linda D. Hollebeek

Tallinn University of Technology

Publications: 12

Moniek Buijzen

Moniek Buijzen

Erasmus University Rotterdam

Publications: 11

Jeroen K. Vermunt

Jeroen K. Vermunt

Tilburg University

Publications: 11

Yogesh K. Dwivedi

Yogesh K. Dwivedi

Swansea University

Publications: 10

Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

Publications: 10

Ruud A. de Mooij

Ruud A. de Mooij

International Monetary Fund

Publications: 10

Something went wrong. Please try again later.