What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Advertising
Tammo H. A. Bijmolt focuses on Marketing, Advertising, Loyalty, New product development and Brand loyalty.
His research ties Empirical research and Marketing together.
His Advertising research is multidisciplinary, incorporating perspectives in Competition, Recall and Duration.
His work carried out in the field of Loyalty brings together such families of science as Brand community, Service provider and Social group.
His New product development study combines topics in areas such as Product and Diffusion.
In his research on the topic of Brand loyalty, Endogeneity is strongly related with Order.
His most cited work include:
- The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (337 citations)
- Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior (299 citations)
- Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members (287 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Advertising, Loyalty program, Loyalty and Econometrics are his primary areas of study.
His Marketing study integrates concerns from other disciplines, such as Panel data and Empirical research.
His study focuses on the intersection of Empirical research and fields such as Financial services with connections in the field of Latent class model.
The various areas that he examines in his Advertising study include Competition, Online advertising, The Internet and Promotion.
His Econometrics research includes elements of Multidimensional scaling, Markov chain, Markov model and Sample.
His New product development research integrates issues from Microeconomics, Market segmentation and Service.
He most often published in these fields:
- Marketing (41.61%)
- Advertising (19.25%)
- Loyalty program (11.18%)
What were the highlights of his more recent work (between 2014-2021)?
- Marketing (41.61%)
- Advertising (19.25%)
- Loyalty program (11.18%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Advertising, Loyalty program, Loyalty and Knowledge management.
His work deals with themes such as Product category and Empirical research, which intersect with Marketing.
His biological study spans a wide range of topics, including Test, Customer satisfaction, Profit and Function.
His studies deal with areas such as Online advertising and Promotion as well as Advertising.
In Loyalty, Tammo H. A. Bijmolt works on issues like Consumer behaviour, which are connected to Profitability index and Customer engagement.
His Knowledge management research is multidisciplinary, relying on both Attribution, Customer relationship management and Data collection.
Between 2014 and 2021, his most popular works were:
- The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors (337 citations)
- Estimation and Testing (94 citations)
- Advancing research on loyalty programs: a future research agenda (69 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Marketing
- Advertising
The scientist’s investigation covers issues in Marketing, Advertising, Public relations, The Internet and Word of mouth.
His study on Consumer behaviour is often connected to Customer to customer as part of broader study in Marketing.
The study incorporates disciplines such as Online advertising, Electronic word of mouth, Product lifecycle, Homophily and Product in addition to Advertising.
His The Internet study incorporates themes from Attribution and Relevance.
Tammo H. A. Bijmolt combines subjects such as Social influence, Motion picture and Key with his study of Word of mouth.
His Knowledge management study which covers Emerging technologies that intersects with Loyalty.
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