What is she best known for?
The fields of study she is best known for:
- Marketing
- Social science
- Social psychology
Her primary scientific interests are in Customer engagement, Marketing, Brand engagement, Public relations and Knowledge management.
The concepts of her Customer engagement study are interwoven with issues in Service quality, Customer intelligence, Customer advocacy, Co-creation and Focus group.
Linda D. Hollebeek focuses mostly in the field of Marketing, narrowing it down to topics relating to Conceptual model and, in certain cases, Social psychology.
The study incorporates disciplines such as Netnography and Conceptualization in addition to Brand engagement.
Her Netnography study incorporates themes from Context and Brand community.
The various areas that Linda D. Hollebeek examines in her Knowledge management study include Customer relationship management, Self-service and Service-dominant logic.
Her most cited work include:
- Customer Engagement Conceptual Domain, Fundamental Propositions, and Implications for Research (1464 citations)
- Consumer engagement in a virtual brand community: An exploratory analysis (1411 citations)
- Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (989 citations)
What are the main themes of her work throughout her whole career to date?
The scientist’s investigation covers issues in Marketing, Customer engagement, Knowledge management, Brand engagement and Service.
Her Marketing research includes themes of Advertising, Netnography and Conceptualization.
Her Customer engagement research is multidisciplinary, incorporating elements of Context, Public relations, Value, Service-dominant logic and Customer intelligence.
Her Customer intelligence research incorporates elements of Customer to customer and Voice of the customer.
Her studies in Knowledge management integrate themes in fields like Conceptual framework, Customer relationship management, Service innovation and Customer advocacy.
In her research, Resource and Brand equity is intimately related to Set, which falls under the overarching field of Brand engagement.
She most often published in these fields:
- Marketing (57.78%)
- Customer engagement (54.44%)
- Knowledge management (27.78%)
What were the highlights of her more recent work (between 2019-2021)?
- Marketing (57.78%)
- Customer engagement (54.44%)
- Service (23.33%)
In recent papers she was focusing on the following fields of study:
Marketing, Customer engagement, Service, Knowledge management and Brand engagement are her primary areas of study.
Her Marketing research is multidisciplinary, relying on both Conceptualization and Value.
Linda D. Hollebeek regularly links together related areas like Customer experience in her Customer engagement studies.
Her Service study combines topics from a wide range of disciplines, such as Context and Transformational leadership.
She has included themes like Leverage, Regulatory focus theory and Set in her Knowledge management study.
Her research in Brand engagement intersects with topics in Promotion, Affect and Maslow's hierarchy of needs.
Between 2019 and 2021, her most popular works were:
- The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities (28 citations)
- Virtual reality through the customer journey: framework and propositions (17 citations)
- Customer experience and commitment in retailing: Does customer age matter? (13 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Social science
- Social psychology
Her primary areas of investigation include Service, Brand engagement, Knowledge management, Customer engagement and Brand loyalty.
Her studies deal with areas such as Meaning-making, Conceptual framework, Brand relationship quality and Set as well as Knowledge management.
Her work deals with themes such as Context, Social psychology, Association and Conceptualization, which intersect with Customer engagement.
The Conceptualization study combines topics in areas such as Marketing and Loyalty.
Her research integrates issues of Valence and Premise in her study of Marketing.
Her Brand loyalty research incorporates themes from Affect and Brand community.
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