World's Best Scientists 2026 revealed!
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Business and Management
India
2026

Research.com Recognitions

  • 2026 - Research.com Business and Management in India Leader Award
  • 2025 - Research.com Business and Management in India Leader Award
  • 2024 - Research.com Business and Management in India Leader Award
  • 2023 - Research.com Business and Management in India Leader Award

Overview

Zillur Rahman is affiliated with the Indian Institute of Technology Roorkee in India and has a diverse research portfolio spanning multiple disciplines. Their main fields of study include Business, Management and Accounting, Biochemistry, Genetics and Molecular Biology, and Medicine. Within these fields, their work covers a variety of subfields such as Genetics, Marketing, Statistical and Nonlinear Physics, Sociology and Political Science, and Strategy and Management.

The scientist's research integrates topics that range from Genetic Associations and Epidemiology to Digital Marketing and Social Media. Other prominent areas of focus include Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Nonlinear Waves and Solitons, Technology Adoption and User Behaviour, and Nonlinear Photonic Systems.

Recent notable publications by Zillur Rahman include:

  • Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory (2020, International Journal of Bank Marketing)
  • Consumer ethics: A review and research agenda (2021, Psychology and Marketing)
  • Effect of CSR participation on employee sense of purpose and experienced meaningfulness: A self-determination theory perspective (2020, Journal of Hospitality and Tourism Management)
  • The effect of CSR engagement on eWOM on social media (2020, International Journal of Organizational Analysis)
  • The Norwegian Mother, Father, and Child cohort study (MoBa) genotyping data resource: MoBaPsychGen pipeline v.1 (2022, bioRxiv - Cold Spring Harbor Laboratory)

Zillur Rahman collaborates frequently with various researchers. Key coauthors include:

  • Alexey Shadrin
  • Oleksandr Frei
  • Ole A. Andreassen
  • Kevin S. O'Connell
  • Olav B. Smeland

The scientist's publications appear repeatedly in several venues, indicating their primary outlets of work are:

  • bioRxiv (Cold Spring Harbor Laboratory)
  • Journal of Consumer Behaviour
  • Biological Psychiatry
  • Nature Communications
  • Chattagram Maa-O-Shishu Hospital Medical College Journal

This researcher's work spans an interdisciplinary area linking business and management with applied sciences such as genetics and medicine, reflected by the range of topics and publication venues. Their contributions encompass both theoretical and applied dimensions of marketing, consumer behavior, and genetic epidemiology, along with nonlinear physics topics.

Best Publications

  • Factors Affecting Green Purchase Behaviour and Future Research Directions

    Unknown

  • Corporate sustainability performance and firm performance research: Literature review and future research agenda

    Praveen Goyal;Zillur Rahman;A.A. Kazmi

  • The impact of online brand community characteristics on customer engagement

    Jamid Ul Islam;Zillur Rahman

  • An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies

    Faisal Talib;Zillur Rahman;M.N. Qureshi

  • Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach

    Unknown

  • Consumer engagement in online brand communities: a solicitation of congruity theory

    Jamid Ul Islam;Zillur Rahman;Linda D. Hollebeek

  • Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences

    Jamid Ul Islam;Linda D. Hollebeek;Zillur Rahman;Imran Khan

  • Building company reputation and brand equity through CSR: the mediating role of trust

    Mobin Fatma;Zillur Rahman;Imran Khan

  • A study of total quality management and supply chain management practices

    Faisal Talib;Zillur Rahman;M.N. Qureshi

  • Evolution of sustainability as marketing strategy: Beginning of new era

    Vinod Kumar;Zillur Rahman;A.A. Kazmi;Praveen Goyal

  • Measuring consumer perception of social media marketing activities in e-commerce industry

    Mayank Yadav;Zillur Rahman

  • Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

    Jamid Ul Islam;Zillur Rahman

  • The role of customer brand engagement and brand experience in online banking

    Imran Khan;Zillur Rahman;Mobin Fatma

  • Measuring customer experience in banks: scale development and validation

    Ruchi Garg;Zillur Rahman;M.N. Qureshi

  • Roles and Resource Contributions of Customers in Value Co-creation ☆

    Amit Kumar Agrawal;Zillur Rahman

  • Tourist behaviour towards self-service hotel technology adoption: Trust and subjective norm as key antecedents

    Arun Kumar Kaushik;Amit Kumar Agrawal;Zillur Rahman

  • The transpiring journey of customer engagement research in marketing: A systematic review of the past decade

    Jamid Ul Islam;Zillur Rahman

  • Personality factors as predictors of online consumer engagement: an empirical investigation

    Jamid Ul Islam;Zillur Rahman;Linda D. Hollebeek

  • Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands

    Jamid Ul Islam;Zillur Rahman

  • Critical Success Factors of TQM in Service Organizations: A Proposed Model

    Faisal Talib;Zillur Rahman

  • Investigating the determinants of consumers’ sustainable purchase behaviour

    Yatish Joshi;Zillur Rahman

  • The influence of social media marketing activities on customer loyalty: A study of e-commerce industry

    Mayank Yadav;Zillur Rahman

  • Consumers’ Sustainable Purchase Behaviour: Modeling the Impact of Psychological Factors

    Yatish Joshi;Zillur Rahman

Frequent Co-Authors

Imran Khan
Imran Khan Jessore University of Science and Technology
Felix T.S. Chan
Felix T.S. Chan Macau University of Science and Technology
Mohammed Ghanbari
Mohammed Ghanbari University of Essex
Linda D. Hollebeek
Linda D. Hollebeek Sunway University

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