2026 Edward C. Malthouse: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	50	978	912	424	388	171	14299

Edward C. Malthouse publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Edward C. Malthouse sits on this spectrum.

35 publications 436+

This scientist: 171 publications — 66th percentile

66% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Edward C. Malthouse D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Edward C. Malthouse sits on this spectrum.

30 D-Index 89+

This scientist: 50 D-Index — 68th percentile

68% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Edward C. Malthouse is affiliated with Northwestern University in the United States. Their research spans multiple fields including Business, Management and Accounting, Social Sciences, and Computer Science. Within these broader categories, their subfields of study include Sociology and Political Science, Marketing, Artificial Intelligence, Information Systems, and Strategy and Management.

Their work covers diverse topics such as Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Topic Modeling, Recommender Systems and Techniques, Customer Churn and Segmentation, Consumer Behavior in Brand Consumption and Identification, and Digital Platforms and Economics.

Among recent publications, Edward C. Malthouse has contributed to the following papers:

Challenges and Future Directions of Computational Advertising Measurement Systems, 2020, Journal of Advertising
Advancing Computational Advertising: Conceptualization of the Field and Future Directions, 2020, Journal of Advertising
Artificial Intelligence Ecosystems for Marketing Communications, 2022, International Journal of Advertising
An Evolutionary Perspective on the Dynamics of Service Platform Ecosystems for the Sharing Economy, 2021, Journal of Business Research
Managerial Response Strategies to eWOM: A Framework and Research Agenda for Webcare, 2023, Tourism Management

Edward C. Malthouse has collaborated frequently with several co-authors, including:

Yayu Zhou (6 joint works)
Su Jung Kim (5 joint works)
Yongfeng Zhang (5 joint works)
Ewa Masłowska (4 joint works)
Bobby J. Calder (3 joint works)

Their research has appeared in a variety of publication venues. The most frequent include:

arXiv (Cornell University) with 7 publications
Journal of Service Management with 4 publications
Digital Journalism with 4 publications
Journal of Advertising with 3 publications
SSRN Electronic Journal with 3 publications

Best Publications

The Impact of New Media on Customer Relationships

Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler

2222
Citations
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder;Edward C. Malthouse;Ute Schaedel

1392
Citations
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege

1180
Citations
On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Rebecca Jen Hui Wang;Edward C. Malthouse;Lakshman Krishnamurthi

755
Citations
Media consumption across platforms: Identifying user-defined repertoires

Harsh Taneja;James G. Webster;Edward C. Malthouse;Thomas Burton Ksiazek

440
Citations
News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation

Thomas B. Ksiazek;Edward Carl Malthouse;James G Webster

376
Citations
Engagement with Online Media

Rachel Davis Mersey;Edward Carl Malthouse;Bobby Calder

375
Citations
The customer engagement ecosystem

Ewa Maslowska;Edward Carl Malthouse;Tom Collinger

312
Citations
Can we predict customer lifetime value

Edward Carl Malthouse;Robert C. Blattberg

307
Citations
The Effects of Adopting and Using a Brand's Mobile Application on Customers' Subsequent Purchase Behavior

Su Jung Kim;Rebecca Jen Hui Wang;Edward C. Malthouse

307
Citations
Big Data and consumer behavior: imminent opportunities

Charles F. Hofacker;Edward Carl Malthouse;Fareena Sultan

294
Citations
Media Engagement and Advertising Effectiveness

Bobby J. Calder;Edward C. Malthouse

290
Citations
Value fusion: The blending of consumer and firm value in the distinct context of mobile technologies and social media

Bart Larivière;Herm Joosten;Edward C. Malthouse;Marcel van Birgelen

275
Citations
Evidence that user-generated content that produces engagement increases purchase behaviours

Edward Carl Malthouse;Bobby Calder;Su Jung Kim;Mark Vandenbosch

252
Citations
CRM in data-rich multichannel retailing environments: A review and future research directions

Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse

234
Citations
Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions

Robert C. Blattberg;Edward Carl Malthouse;Scott A. Neslin

221
Citations
Nonlinear partial least squares

Edward Carl Malthouse;Ajit C Tamhane;R. S.H. Mah

217
Citations
How to Capture Consumer Experiences: A Context-Specific Approach To Measuring Engagement: Predicting Consumer Behavior Across Qualitatively Different Experiences

Bobby J. Calder;Mathew S. Isaac;Edward C. Malthouse

209
Citations
Limitations of nonlinear PCA as performed with generic neural networks

E.C. Malthouse

197
Citations
B2B content marketing for professional services: In-person versus digital contacts

Wei Lin Wang;Edward Carl Malthouse;Bobby Calder;Ebru Uzunoglu

192
Citations
The Effects of Media Context Experiences On Advertising Effectiveness

Edward C. Malthouse;Bobby J. Calder;Ajit Tamhane

183
Citations

Frequent Co-Authors

Bobby J. Calder Northwestern University

Venkatesh Shankar Southern Methodist University

Lerzan Aksoy Fordham University

Robin Burke University of Colorado Boulder

Timothy L. Keiningham St. John's University

Don E. Schultz Northwestern University

Linda D. Hollebeek Sunway University

Ajit C. Tamhane Northwestern University

Dawn Iacobucci Vanderbilt University

Bernd Skiera Goethe University Frankfurt

External Links

Personal website of Edward C. Malthouse Google Scholar page

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