What is he best known for?
The fields of study he is best known for:
- Statistics
- Marketing
- Advertising
Edward C. Malthouse focuses on Advertising, Marketing, Customer lifetime value, Consumer behaviour and Customer relationship management.
Edward C. Malthouse regularly ties together related areas like Online advertising in his Advertising studies.
Edward C. Malthouse interconnects Interactivity and Mobile apps in the investigation of issues within Marketing.
The concepts of his Customer lifetime value study are interwoven with issues in Actuarial science and Knowledge management.
The various areas that Edward C. Malthouse examines in his Consumer behaviour study include Secondary data and Big data.
His Customer relationship management study incorporates themes from Social media and Customer to customer.
His most cited work include:
- The Impact of New Media on Customer Relationships (885 citations)
- An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (551 citations)
- Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (371 citations)
What are the main themes of his work throughout his whole career to date?
Edward C. Malthouse mainly investigates Advertising, Marketing, Customer lifetime value, Customer engagement and Consumer behaviour.
His studies deal with areas such as Online advertising, The Internet and Big data as well as Advertising.
His research related to Customer relationship management, Digital marketing, Customer retention, Customer satisfaction and Marketing strategy might be considered part of Marketing.
His Customer relationship management research is multidisciplinary, relying on both Social media and Direct marketing.
His Customer lifetime value study integrates concerns from other disciplines, such as Actuarial science, Customer equity and Knowledge management.
Edward C. Malthouse has included themes like Mobile technology, Mobile device and Conceptual model in his Customer engagement study.
He most often published in these fields:
- Advertising (38.69%)
- Marketing (37.50%)
- Customer lifetime value (8.33%)
What were the highlights of his more recent work (between 2017-2021)?
- Advertising (38.69%)
- Recommender system (5.36%)
- Big data (4.76%)
In recent papers he was focusing on the following fields of study:
His primary areas of investigation include Advertising, Recommender system, Big data, Data science and Marketing.
His study in Advertising is interdisciplinary in nature, drawing from both Customer engagement and The Internet.
His Customer engagement research is multidisciplinary, incorporating perspectives in User-generated content and Service-dominant logic.
His work deals with themes such as E-commerce, Stakeholder and End user, which intersect with Recommender system.
In Data science, Edward C. Malthouse works on issues like Computational advertising, which are connected to Conceptualization.
His Marketing research integrates issues from Competition, Consumer engagement, Forcing, Public relations and Transactional analysis.
Between 2017 and 2021, his most popular works were:
- Understanding the effects of different review features on purchase probability (26 citations)
- Multistakeholder recommendation with provider constraints (24 citations)
- Understanding programmatic TV advertising (17 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Marketing
- Advertising
His primary areas of study are Advertising, Marketing, Social media, Context effect and Field.
Edward C. Malthouse integrates several fields in his works, including Advertising and Dynamics.
His study in Strategic management and Customer relationship management is carried out as part of his Marketing studies.
His research in the fields of Consumer engagement overlaps with other disciplines such as Consumption.
He integrates many fields, such as Field and engineering, in his works.
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