Edward C. Malthouse is affiliated with Northwestern University in the United States. Their research spans multiple fields including Business, Management and Accounting, Social Sciences, and Computer Science. Within these broader categories, their subfields of study include Sociology and Political Science, Marketing, Artificial Intelligence, Information Systems, and Strategy and Management.
Their work covers diverse topics such as Digital Marketing and Social Media, Consumer Market Behavior and Pricing, Topic Modeling, Recommender Systems and Techniques, Customer Churn and Segmentation, Consumer Behavior in Brand Consumption and Identification, and Digital Platforms and Economics.
Among recent publications, Edward C. Malthouse has contributed to the following papers:
Edward C. Malthouse has collaborated frequently with several co-authors, including:
Their research has appeared in a variety of publication venues. The most frequent include:
Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler
Bobby J. Calder;Edward C. Malthouse;Ute Schaedel
Edward C. Malthouse;Michael Haenlein;Bernd Skiera;Egbert Wege
Rebecca Jen Hui Wang;Edward C. Malthouse;Lakshman Krishnamurthi
Harsh Taneja;James G. Webster;Edward C. Malthouse;Thomas Burton Ksiazek
Thomas B. Ksiazek;Edward Carl Malthouse;James G Webster
Rachel Davis Mersey;Edward Carl Malthouse;Bobby Calder
Ewa Maslowska;Edward Carl Malthouse;Tom Collinger
Edward Carl Malthouse;Robert C. Blattberg
Su Jung Kim;Rebecca Jen Hui Wang;Edward C. Malthouse
Charles F. Hofacker;Edward Carl Malthouse;Fareena Sultan
Bobby J. Calder;Edward C. Malthouse
Bart Larivière;Herm Joosten;Edward C. Malthouse;Marcel van Birgelen
Edward Carl Malthouse;Bobby Calder;Su Jung Kim;Mark Vandenbosch
Peter C. Verhoef;Rajkumar Venkatesan;Leigh M McAlister;Edward C. Malthouse
Robert C. Blattberg;Edward Carl Malthouse;Scott A. Neslin
Edward Carl Malthouse;Ajit C Tamhane;R. S.H. Mah
Bobby J. Calder;Mathew S. Isaac;Edward C. Malthouse
E.C. Malthouse
Wei Lin Wang;Edward Carl Malthouse;Bobby Calder;Ebru Uzunoglu
Edward C. Malthouse;Bobby J. Calder;Ajit Tamhane
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