What is she best known for?
The fields of study she is best known for:
- Marketing
- Statistics
- Social psychology
Dawn Iacobucci focuses on Marketing, Advertising, Consumer behaviour, Econometrics and Customer satisfaction.
Her research on Marketing frequently links to adjacent areas such as Marketing science.
Her Advertising research includes elements of New media, Revenue and Perceived interactivity.
In her work, Marketing strategy, Brand management and Brand equity is strongly intertwined with Construct, which is a subfield of Consumer behaviour.
In her study, which falls under the umbrella issue of Econometrics, Mediation, Index, Statistical inference and Confidence interval is strongly linked to Sample size determination.
Her study on Customer satisfaction also encompasses disciplines like
- Service quality that connect with fields like Process management,
- Social psychology, Interpersonal relationship, Leverage and Business marketing most often made with reference to Service.
Her most cited work include:
- Marketing Research: Methodological Foundations (3355 citations)
- Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (1592 citations)
- Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. (1141 citations)
What are the main themes of her work throughout her whole career to date?
Her primary areas of study are Marketing, Advertising, Social psychology, Econometrics and Statistics.
Marketing is closely attributed to Perception in her study.
Her work on Attribution as part of her general Social psychology study is frequently connected to Cognition, thereby bridging the divide between different branches of science.
Her research on Econometrics often connects related topics like Sample size determination.
Dawn Iacobucci works mostly in the field of Confidence interval, limiting it down to topics relating to Cronbach's alpha and, in certain cases, Statistical inference and Standard error, as a part of the same area of interest.
Her research combines Construct and Consumer behaviour.
She most often published in these fields:
- Marketing (25.37%)
- Advertising (11.44%)
- Social psychology (10.45%)
What were the highlights of her more recent work (between 2014-2020)?
- Marketing (25.37%)
- Centrality (3.98%)
- Advertising (11.44%)
In recent papers she was focusing on the following fields of study:
Dawn Iacobucci mainly focuses on Marketing, Centrality, Advertising, Statistics and Marketing research.
Her study on Consumer behaviour is often connected to Psychological intervention as part of broader study in Marketing.
As a member of one scientific family, Dawn Iacobucci mostly works in the field of Centrality, focusing on Theoretical computer science and, on occasion, Relation.
The concepts of her Advertising study are interwoven with issues in Quality, Moderated mediation, Loyalty business model, Differential pricing and Social media.
Her Linear regression and Multicollinearity study in the realm of Statistics connects with subjects such as Term, Redux and Product term.
In her research, Optimism is intimately related to Big data, which falls under the overarching field of Marketing research.
Between 2014 and 2020, her most popular works were:
- Toward a more nuanced understanding of the statistical properties of a median split (163 citations)
- The median split: Robust, refined, and revived (137 citations)
- Mean centering helps alleviate “micro” but not “macro” multicollinearity (71 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Social psychology
Her primary areas of study are Median split, Econometrics, Social psychology, Perception and Extant taxon.
Her research in Econometrics intersects with topics in Linear regression and Multicollinearity.
Her work in the fields of Social psychology, such as Religiosity, overlaps with other areas such as Unexpected events.
Her study in Perception is interdisciplinary in nature, drawing from both Multidimensional scaling, Marketing, Point estimation and Similarity.
Her Marketing research includes themes of Test and Social capital.
Her Customer satisfaction research is multidisciplinary, incorporating perspectives in Moderated mediation and Advertising.
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