World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
44
Citations
28629
World Ranking
1303
National Ranking
548

Dawn Iacobucci publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Dawn Iacobucci sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 130 publications — 47th percentile

47% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Dawn Iacobucci D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Dawn Iacobucci sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 44 D-Index — 57th percentile

57% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Dawn Iacobucci is affiliated with Vanderbilt University in the United States and has contributed extensively to research bridging social sciences, business management, and computer science. Their work spans multiple fields with particular emphasis on marketing, organizational behavior, and applied psychology.

The main fields of study in which they have published include:

  • Social Sciences
  • Business, Management and Accounting
  • Computer Science

Their work further specializes in several subfields, namely:

  • Sociology and Political Science
  • Artificial Intelligence
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Applied Psychology

The key topics addressed in their research include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Sentiment Analysis and Opinion Mining
  • Behavioral Health and Interventions
  • Privacy-Preserving Technologies in Data
  • Privacy, Security, and Data Protection
  • Spam and Phishing Detection

Among their recent papers are:

  • Content analysis of fake consumer reviews by survey-based text categorization, 2020, International Journal of Research in Marketing
  • Email Marketing as a Tool for Strategic Persuasion, 2022, Journal of Interactive Marketing
  • "Game on!" Pushing consumer buttons to change sustainable behavior: a gamification field study, 2021, European Journal of Marketing
  • How to calculate, use, and report variance explained effect size indices and not die trying, 2022, Journal of Consumer Psychology
  • Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews, 2022, Journal of Business Research

Frequent publication venues where Dawn Iacobucci's work has appeared are:

  • Journal of Business Research
  • Journal of Retailing and Consumer Services
  • Foundations and Trends® in Marketing
  • International Journal of Research in Marketing
  • Journal of Interactive Marketing

Their collaborations include coauthors such as:

  • Sangkil Moon
  • Sergio Román
  • Matthew J. Schneider
  • Deidre Popovich
  • Isabel P. Riquelme

Dawn Iacobucci has also contributed to book publications including titles like "Continuing to Broaden the Marketing Concept" published by Emerald Publishing Limited in 2020.

Best Publications

  • Marketing Research: Methodological Foundations

    Dawn Iacobucci;Gilbert A. Churchill

  • Investments in consumer relationships: a cross-country and cross-industry exploration

    Kristof De Wulf;G Odekerken-Schroder;D Iacobucci

  • Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.

    C. Whan Park;Deborah J. MacInnis;Joseph Priester;Andreas B. Eisingerich

  • A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions

    Dawn Iacobucci;Neela Saldanha;Xiaoyan Deng

  • New media interactive advertising vs. traditional advertising

    Alexa Bezjian-Avery;Bobby Calder;Dawn Iacobucci

  • Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer

    Dawn Iacobucci;Amy Ostrom;Kent Grayson

  • Advancing Alpha: Measuring Reliability With Confidence

    Dawn Iacobucci;Adam Duhachek

  • The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3

    Dawn Iacobucci;Kent A. Grayson;Amy Ostrom

  • Mediation analysis and categorical variables: The final frontier

    Dawn Iacobucci

  • Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction:

    Sangkil Moon;Paul K . Bergey;Dawn Iacobucci

  • Gender differences in the impact of core and relational aspects of services on the evaluation of service encounters

    Dawn Iacobucci;Amy Ostrom

  • Modeling Dyadic Interactions and Networks in Marketing

    Dawn Iacobucci;Nigel Hopkins

  • Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask

    Dawn Iacobucci

  • Antecedents and consequences of adaptive selling confidence and behavior: A dyadic analysis of salespeople and their customers.

    Sergio Román;Dawn Iacobucci

  • Commercial and interpersonal relationships; Using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce

    Dawn Iacobucci;Amy Ostrom

  • Brand diagnostics: Mapping branding effects using consumer associative networks

    Geraldine R. Henderson;Dawn Iacobucci;Bobby J. Calder

  • Networks in Marketing

    Dawn Iacobucci

  • Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

    C.W. Park;Deborah J. MacInnis;Joseph R. Priester;Andreas B. Eisingerich

  • Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization

    Dawn Iacobucci;Jonathan D. Hibbard

  • Consumer Personality and Coping: Testing Rival Theories of Process

    Adam Duhachek;Dawn Iacobucci

  • Network Models of the Diffusion of Innovations

    Dawn Iacobucci;Thomas W. Valente

Frequent Co-Authors

Stanley Wasserman
Stanley Wasserman Indiana University
Amy L. Ostrom
Amy L. Ostrom Arizona State University
Bobby J. Calder
Bobby J. Calder Northwestern University
Frank R. Kardes
Frank R. Kardes University of Cincinnati
Sergio Román
Sergio Román University of Murcia
Edward C. Malthouse
Edward C. Malthouse Northwestern University
Gaby Odekerken-Schröder
Gaby Odekerken-Schröder Maastricht University
Andreas B. Eisingerich
Andreas B. Eisingerich Imperial College London
David M. Sanbonmatsu
David M. Sanbonmatsu University of Utah

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