World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
44
Citations
28629
World Ranking
1303
National Ranking
547

Overview

Dawn Iacobucci is affiliated with Vanderbilt University in the United States and has contributed extensively to research bridging social sciences, business management, and computer science. Their work spans multiple fields with particular emphasis on marketing, organizational behavior, and applied psychology.

The main fields of study in which they have published include:

  • Social Sciences
  • Business, Management and Accounting
  • Computer Science

Their work further specializes in several subfields, namely:

  • Sociology and Political Science
  • Artificial Intelligence
  • Marketing
  • Organizational Behavior and Human Resource Management
  • Applied Psychology

The key topics addressed in their research include:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • Sentiment Analysis and Opinion Mining
  • Behavioral Health and Interventions
  • Privacy-Preserving Technologies in Data
  • Privacy, Security, and Data Protection
  • Spam and Phishing Detection

Among their recent papers are:

  • Content analysis of fake consumer reviews by survey-based text categorization, 2020, International Journal of Research in Marketing
  • Email Marketing as a Tool for Strategic Persuasion, 2022, Journal of Interactive Marketing
  • "Game on!" Pushing consumer buttons to change sustainable behavior: a gamification field study, 2021, European Journal of Marketing
  • How to calculate, use, and report variance explained effect size indices and not die trying, 2022, Journal of Consumer Psychology
  • Fake or credible? Antecedents and consequences of perceived credibility in exaggerated online reviews, 2022, Journal of Business Research

Frequent publication venues where Dawn Iacobucci's work has appeared are:

  • Journal of Business Research
  • Journal of Retailing and Consumer Services
  • Foundations and Trends® in Marketing
  • International Journal of Research in Marketing
  • Journal of Interactive Marketing

Their collaborations include coauthors such as:

  • Sangkil Moon
  • Sergio Román
  • Matthew J. Schneider
  • Deidre Popovich
  • Isabel P. Riquelme

Dawn Iacobucci has also contributed to book publications including titles like "Continuing to Broaden the Marketing Concept" published by Emerald Publishing Limited in 2020.

Best Publications

  • Marketing Research: Methodological Foundations

    Dawn Iacobucci;Gilbert A. Churchill

  • Investments in consumer relationships: a cross-country and cross-industry exploration

    Kristof De Wulf;G Odekerken-Schroder;D Iacobucci

  • Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.

    C. Whan Park;Deborah J. MacInnis;Joseph Priester;Andreas B. Eisingerich

  • A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions

    Dawn Iacobucci;Neela Saldanha;Xiaoyan Deng

  • New media interactive advertising vs. traditional advertising

    Alexa Bezjian-Avery;Bobby Calder;Dawn Iacobucci

  • Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer

    Dawn Iacobucci;Amy Ostrom;Kent Grayson

  • Advancing Alpha: Measuring Reliability With Confidence

    Dawn Iacobucci;Adam Duhachek

  • The Calculus of Service Quality and Customer Satisfaction: Theoretical and Empirical Differentiation and Integration: Volume 3

    Dawn Iacobucci;Kent A. Grayson;Amy Ostrom

  • Mediation analysis and categorical variables: The final frontier

    Dawn Iacobucci

  • Dynamic Effects among Movie Ratings, Movie Revenues, and Viewer Satisfaction:

    Sangkil Moon;Paul K . Bergey;Dawn Iacobucci

  • Gender differences in the impact of core and relational aspects of services on the evaluation of service encounters

    Dawn Iacobucci;Amy Ostrom

  • Modeling Dyadic Interactions and Networks in Marketing

    Dawn Iacobucci;Nigel Hopkins

  • Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask

    Dawn Iacobucci

  • Antecedents and consequences of adaptive selling confidence and behavior: A dyadic analysis of salespeople and their customers.

    Sergio Román;Dawn Iacobucci

  • Commercial and interpersonal relationships; Using the structure of interpersonal relationships to understand individual-to-individual, individual-to-firm, and firm-to-firm relationships in commerce

    Dawn Iacobucci;Amy Ostrom

  • Brand diagnostics: Mapping branding effects using consumer associative networks

    Geraldine R. Henderson;Dawn Iacobucci;Bobby J. Calder

  • Networks in Marketing

    Dawn Iacobucci

  • Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

    C.W. Park;Deborah J. MacInnis;Joseph R. Priester;Andreas B. Eisingerich

  • Toward an encompassing theory of business marketing relationships (BMRS) and interpersonal commercial relationships (ICRS): An empirical generalization

    Dawn Iacobucci;Jonathan D. Hibbard

  • Consumer Personality and Coping: Testing Rival Theories of Process

    Adam Duhachek;Dawn Iacobucci

  • Network Models of the Diffusion of Innovations

    Dawn Iacobucci;Thomas W. Valente

Frequent Co-Authors

Stanley Wasserman
Stanley Wasserman Indiana University
Bobby J. Calder
Bobby J. Calder Northwestern University
Amy L. Ostrom
Amy L. Ostrom Arizona State University
Frank R. Kardes
Frank R. Kardes University of Cincinnati
Edward C. Malthouse
Edward C. Malthouse Northwestern University
Deborah J. MacInnis
Deborah J. MacInnis University of Southern California
Andreas B. Eisingerich
Andreas B. Eisingerich Imperial College London
David M. Sanbonmatsu
David M. Sanbonmatsu University of Utah
Thomas W. Valente
Thomas W. Valente University of Southern California

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