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D-Index & Metrics

Business and Management

D-Index
55
Citations
30701
World Ranking
713
National Ranking
312

Research.com Recognitions

  • 2021 - Fellow of the American Marketing Association

Overview

Deborah J. MacInnis is affiliated with the University of Southern California in the United States. Their research primarily lies within the fields of Business, Management and Accounting, and Social Sciences. Within these broad domains, their subfields of focus include Marketing, Sociology and Political Science, Applied Psychology, General Decision Sciences, and Strategy and Management.

Their scholarly contributions address several key topics, such as:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Behavioral Health and Interventions
  • Decision-Making and Behavioral Economics
  • Corporate Social Responsibility Reporting
  • Environmental Sustainability in Business
  • Ethics in Business and Education

Recent papers authored or co-authored by Deborah J. MacInnis include:

  • Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong, 2020, Journal of Marketing
  • Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?, 2023, Journal of Business Research
  • Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice, 2022, Journal of Consumer Behaviour
  • What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information, 2020, SSRN Electronic Journal

Their frequent co-authors include Andreas B. Eisingerich, Yu-Ting Lin, C. Whan Park, and Gizem Ceylan. Andreas B. Eisingerich has collaborated with them on multiple occasions.

Their publications are distributed across several research venues, notably:

  • Journal of Marketing
  • Journal of Business Research
  • Journal of Consumer Behaviour
  • SSRN Electronic Journal

Deborah J. MacInnis was recognized as a Fellow of the American Marketing Association in 2021.

Best Publications

  • Strategic Brand Concept-Image Management:

    C. Whan Park;Bernard J. Jaworski;Deborah J. MacInnis

  • The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

    Matthew Thomson;Deborah J. MacInnis;C. Whan Park

  • Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.

    C. Whan Park;Deborah J. MacInnis;Joseph Priester;Andreas B. Eisingerich

  • The Role of Imagery in Information Processing: Review and Extensions

    Deborah J. MacInnis;Linda L. Price

  • Information Processing from Advertisements: Toward an Integrative Framework:

    Deborah J. MacInnis;Bernard J. Jaworski

  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads

    Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski

  • A Framework for Conceptual Contributions in Marketing

    Deborah J. MacInnis

  • The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads

    Deborah J. Macinnis;C. Whan Park

  • Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude

    Changjo Yoo;Jonghee Park;Deborah J. MacInnis

  • Reputation Management as a Motivation for Sales Structure Decisions

    Allen M. Weiss;Erin Anderson;Deborah J. MacInnis

  • The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

    Stewart Shapiro;Deborah J. MacInnis;Susan E. Heckler

  • Beyond Attitudes: Attachment and Consumer Behavior

    C. Whan Park;Deborah J. Macinnis;Joseph Priester

  • Marketing Jobs and Management Controls: Toward a Framework:

    Bernard J. Jaworski;Deborah J. Macinnis

  • Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

    Deborah J. MacInnis;Valerie S. Folkes

  • Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions:

    C. Whan Park;Sung Youl Jun;Deborah J. MacInnis

  • What to Say When: Advertising Appeals in Evolving Markets

    Rajesh K. Chandy;Gerard J. Tellis;Deborah J. MacInnis;Pattana Thaivanich

  • The brand attitude formation process of emotional and informational ads

    Changjo Yoo;Deborah MacInnis

  • The Concept of Hope and Its Relevance to Product Evaluation and Choice

    Deborah J. MacInnis;Gustavo E. de Mello

  • The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

    Deborah J. MacInnis;Valerie S. Folkes

  • What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence:

    Gerard J. Tellis;Deborah J. MacInnis;Seshadri Tirunillai;Yanwei Zhang

  • Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

    C.W. Park;Deborah J. MacInnis;Joseph R. Priester;Andreas B. Eisingerich

Frequent Co-Authors

C. Whan Park
C. Whan Park University of Southern California
Valerie S. Folkes
Valerie S. Folkes University of Southern California
Gerard J. Tellis
Gerard J. Tellis University of Southern California
Andreas B. Eisingerich
Andreas B. Eisingerich Imperial College London
Antoine Bechara
Antoine Bechara University of Southern California
Rajesh Chandy
Rajesh Chandy London Business School
Robert V. Kozinets
Robert V. Kozinets University of Southern California
David W. Stewart
David W. Stewart Loyola Marymount University
Cornelia Pechmann
Cornelia Pechmann University of California, Irvine
Vicki G. Morwitz
Vicki G. Morwitz Columbia University

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