2026 Deborah J. MacInnis: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	55	713	656	313	281	123	30701

Deborah J. MacInnis publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Deborah J. MacInnis sits on this spectrum.

35 publications 436+

This scientist: 123 publications — 43rd percentile

43% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Deborah J. MacInnis D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Deborah J. MacInnis sits on this spectrum.

30 D-Index 89+

This scientist: 55 D-Index — 77th percentile

77% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

2021 - Fellow of the American Marketing Association

Overview

Deborah J. MacInnis is affiliated with the University of Southern California in the United States. Their research primarily lies within the fields of Business, Management and Accounting, and Social Sciences. Within these broad domains, their subfields of focus include Marketing, Sociology and Political Science, Applied Psychology, General Decision Sciences, and Strategy and Management.

Their scholarly contributions address several key topics, such as:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Behavioral Health and Interventions
Decision-Making and Behavioral Economics
Corporate Social Responsibility Reporting
Environmental Sustainability in Business
Ethics in Business and Education

Recent papers authored or co-authored by Deborah J. MacInnis include:

Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong, 2020, Journal of Marketing
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?, 2023, Journal of Business Research
Perfectionism paradox: Perfectionistic concerns (not perfectionistic strivings) affect the relationship between perceived risk and choice, 2022, Journal of Consumer Behaviour
What Drives Virality (Sharing, Spread) of YouTube Video Ads: Emotion vs Brand Prominence and Information, 2020, SSRN Electronic Journal

Their frequent co-authors include Andreas B. Eisingerich, Yu-Ting Lin, C. Whan Park, and Gizem Ceylan. Andreas B. Eisingerich has collaborated with them on multiple occasions.

Their publications are distributed across several research venues, notably:

Journal of Marketing
Journal of Business Research
Journal of Consumer Behaviour
SSRN Electronic Journal

Deborah J. MacInnis was recognized as a Fellow of the American Marketing Association in 2021.

Best Publications

Strategic Brand Concept-Image Management:

C. Whan Park;Bernard J. Jaworski;Deborah J. MacInnis

4197
Citations
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Matthew Thomson;Deborah J. MacInnis;C. Whan Park

3847
Citations
Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers.

C. Whan Park;Deborah J. MacInnis;Joseph Priester;Andreas B. Eisingerich

2762
Citations
The Role of Imagery in Information Processing: Review and Extensions

Deborah J. MacInnis;Linda L. Price

1950
Citations
Information Processing from Advertisements: Toward an Integrative Framework:

Deborah J. MacInnis;Bernard J. Jaworski

1829
Citations
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads

Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski

1692
Citations
A Framework for Conceptual Contributions in Marketing

Deborah J. MacInnis

1529
Citations
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads

Deborah J. Macinnis;C. Whan Park

819
Citations
Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude

Changjo Yoo;Jonghee Park;Deborah J. MacInnis

796
Citations
Reputation Management as a Motivation for Sales Structure Decisions

Allen M. Weiss;Erin Anderson;Deborah J. MacInnis

623
Citations
The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

Stewart Shapiro;Deborah J. MacInnis;Susan E. Heckler

502
Citations
Beyond Attitudes: Attachment and Consumer Behavior

C. Whan Park;Deborah J. Macinnis;Joseph Priester

488
Citations
Marketing Jobs and Management Controls: Toward a Framework:

Bernard J. Jaworski;Deborah J. Macinnis

464
Citations
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

Deborah J. MacInnis;Valerie S. Folkes

458
Citations
Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions:

C. Whan Park;Sung Youl Jun;Deborah J. MacInnis

458
Citations
What to Say When: Advertising Appeals in Evolving Markets

Rajesh K. Chandy;Gerard J. Tellis;Deborah J. MacInnis;Pattana Thaivanich

431
Citations
The brand attitude formation process of emotional and informational ads

Changjo Yoo;Deborah MacInnis

412
Citations
The Concept of Hope and Its Relevance to Product Evaluation and Choice

Deborah J. MacInnis;Gustavo E. de Mello

398
Citations
The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

Deborah J. MacInnis;Valerie S. Folkes

376
Citations
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence:

Gerard J. Tellis;Deborah J. MacInnis;Seshadri Tirunillai;Yanwei Zhang

351
Citations
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers

C.W. Park;Deborah J. MacInnis;Joseph R. Priester;Andreas B. Eisingerich

313
Citations

Frequent Co-Authors

C. Whan Park University of Southern California

Valerie S. Folkes University of Southern California

Gerard J. Tellis University of Southern California

Andreas B. Eisingerich Imperial College London

Rajesh Chandy London Business School

Bernard J. Jaworski Claremont Graduate University

Antoine Bechara University of Southern California

Robert V. Kozinets University of Southern California

David W. Stewart Loyola Marymount University

Cornelia Pechmann University of California, Irvine

External Links

Personal website of Deborah J. MacInnis Google Scholar page

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