Valerie S. Folkes

Research.com Recognitions

• 1991 - Fellow of the American Psychological Association (APA)

Overview

Best Publications

• Consumer Reactions to Product Failure: An Attributional Approach

  Valerie S. Folkes

  2308
  Citations

• Recent Attribution Research in Consumer Behavior: A Review and New Directions

  Valerie S. Folkes

  1675
  Citations

• A Field Study of Causal Inferences and Consumer Reaction: The View from the Airport

  Valerie S. Folkes;Susan Koletsky;John L. Graham

  1022
  Citations

• Effects of Information About Firms’ Ethical and Unethical Actions on Consumers’ Attitudes

  Valerie S. Folkes;Michael A. Kamins

  806
  Citations

• An attributional analysis of excuse giving: studies of a naive theory of emotion.

  Bernard Weiner;James Amirkhan;Valerie S. Folkes;Julie A. Verette

  495
  Citations

• Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me

  Deborah J. MacInnis;Valerie S. Folkes

  458
  Citations

• The Availability Heuristic and Perceived Risk

  Valerie S. Folkes

  448
  Citations

• The effect of package shape on consumers' judgments of product volume: Attention as a mental contaminant.

  Valerie Folkes;Shashi Matta

  384
  Citations

• The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

  Deborah J. MacInnis;Valerie S. Folkes

  376
  Citations

• Communicating the reasons for social rejection

  Valerie S. Folkes

  285
  Citations

• Consumer Responses to Rumors: Good News, Bad News

  Michael A. Kamins;Valerie S. Folkes;Lars Perner

  268
  Citations

• Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context

  Michael A. Kamins;Xavier Drèze;Valerie S. Folkes

  243
  Citations

• Attributional influences on consumers' desires to communicate about products

  Mary T. Curren;Valerie S. Folkes

  241
  Citations

• Witnessing Incivility among Employees: Effects on Consumer Anger and Negative Inferences about Companies

  Christine Porath;Debbie MacInnis;Valerie Folkes

  231
  Citations

• Consumers' price perceptions of promoted products

  Valerie Folkes;Rita D. Wheat

  202
  Citations

• Explanations for Successful and Unsuccessful Marketing Decisions: The Decision Maker's Perspective:

  Mary T. Curren;Valerie S. Folkes;Joel H. Steckel

  186
  Citations

• The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?

  Valerie S. Folkes;Vanessa M. Patrick

  184
  Citations

• When to Say When: Effects of Supply on Usage

  Valerie S. Folkes;Ingrid M. Martin;Kamal Gupta

  184
  Citations

• Attribution theory: Applications to achievement, mental health, and interpersonal conflict.

  Sandra Graham;Valerie S. Folkes

  127
  Citations

• Communicating Low Ability in the Classroom: Bad Things Good Teachers Sometimes Do

  Sandra Graham;Valerie S. Folkes

  116
  Citations

• Does everybody like a liker

  Valerie S. Folkes;David O. Sears

  87
  Citations