What is he best known for?
The fields of study he is best known for:
- Marketing
- New product development
- Strategic management
His primary areas of investigation include New product development, Marketing, Distribution, Competitor analysis and Soft launch.
In his research on the topic of New product development, Operations management and Product design is strongly related with Process management.
His work on Product management, Quality and Marketing mix as part of his general Marketing study is frequently connected to Industrial production and Project selection, thereby bridging the divide between different branches of science.
He works mostly in the field of Product management, limiting it down to topics relating to Project risk management and, in certain cases, Business value, as a part of the same area of interest.
His Marketing mix research incorporates themes from Organizational performance and Marketing research.
His biological study spans a wide range of topics, including Knowledge management and Design thinking.
His most cited work include:
- The Circular Economy – A new sustainability paradigm? (1337 citations)
- The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance (401 citations)
- Industrial companies' evaluation criteria in new product development gates (208 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, New product development, Knowledge management, Process and Industrial organization.
His Soft launch and Competitor analysis study in the realm of Marketing interacts with subjects such as Industrial production and Context.
His New product development research includes themes of Market orientation and Process management.
His Process management study incorporates themes from Application portfolio management and Project portfolio management.
The various areas that Erik Jan Hultink examines in his Knowledge management study include Value stream mapping, Business value and Design thinking.
His work deals with themes such as Cost leadership and Commercialization, which intersect with Industrial organization.
He most often published in these fields:
- Marketing (64.79%)
- New product development (64.79%)
- Knowledge management (16.90%)
What were the highlights of his more recent work (between 2016-2020)?
- Circular economy (8.45%)
- Sociology (4.23%)
- New product development (64.79%)
In recent papers he was focusing on the following fields of study:
His main research concerns Circular economy, Sociology, New product development, Marketing and Knowledge management.
Circular economy combines with fields such as Remanufacturing, Closed loop, Data stream mining, Data science and Competitive dynamics in his investigation.
There are a combination of areas like Bibliometric analysis, Field, Conceptual clarity, Sustainable development and Management science integrated together with his Sociology study.
His New product development study frequently draws connections between adjacent fields such as Advertising.
Erik Jan Hultink combines topics linked to Resource with his work on Marketing.
His work on Project manager expands to the thematically related Knowledge management.
Between 2016 and 2020, his most popular works were:
- The Circular Economy – A new sustainability paradigm? (1337 citations)
- Product Design in a Circular Economy: Development of a Typology of Key Concepts and Terms (160 citations)
- Exploration and exploitation activities for design innovation (12 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Strategic management
- Advertising
His scientific interests lie mostly in Circular economy, New product development, Closed loop, Process management and Guiding Principles.
His New product development study introduces a deeper knowledge of Marketing.
Closed loop is integrated with Bibliometric analysis, Field, Conceptual clarity, Sociology and Sustainable development in his research.
His study deals with a combination of Bibliometric analysis and Management science.
His work carried out in the field of Process management brings together such families of science as Product design and Operations management.
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