His main research concerns Marketing, Knowledge management, User involvement, Service innovation and Service. His Marketing study frequently draws connections to other fields, such as Advertising. In his work, Creativity, Value proposition, Service-dominant logic and Type of service is strongly intertwined with Resource, which is a subfield of Knowledge management.
His User involvement research incorporates themes from Innovation process, End user and Empirical research. While the research belongs to areas of Service innovation, Peter Magnusson spends his time largely on the problem of Product innovation, intersecting his research to questions surrounding Innovation management. His work deals with themes such as Country of origin, Global marketing and Consumer behaviour, which intersect with Brand management.
Peter Magnusson mainly focuses on Knowledge management, Marketing, Service, Service innovation and Process management. His study of User involvement is a part of Knowledge management. His research in the fields of Country of origin and Customer intelligence overlaps with other disciplines such as The Conceptual Framework and Adaptation.
His studies in Country of origin integrate themes in fields like Social psychology and Advertising. Peter Magnusson combines topics linked to Product innovation with his work on Service. His Process management research focuses on subjects like New business development, which are linked to Business analysis.
His scientific interests lie mostly in Service innovation, Knowledge management, Public relations, Social psychology and Sensemaking. His Service innovation research includes elements of Value, Process and Process management. His work in the fields of Resource integration overlaps with other areas such as Primary care.
He has included themes like Primary health care, Health care and Service in his Public relations study. In Social psychology, he works on issues like International business, which are connected to Leverage, Country of origin, Personality and Stereotype. Product is connected with Industrial organization and Marketing in his research.
Peter Magnusson mainly focuses on Knowledge management, Service innovation, Casting, Openness to experience and Sensemaking. His Knowledge management study combines topics from a wide range of disciplines, such as Diversity, Task and Social identity theory. His Service innovation research integrates issues from Value proposition, Resource integration and Public service.
He performs multidisciplinary study in Openness to experience and Sociology in his work.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Value in use through service experience
Sara Sandström;Bo Edvardsson;Per Kristensson;Peter Magnusson.
Managing User Involvement in Service Innovation: Experiments with Innovating End Users
Peter R. Magnusson;Jonas Matthing;Per Kristensson.
Exploring value propositions and service innovation: a service-dominant logic study
Per Skålén;Johanna Gummerus;Catharina von Koskull;Peter R. Magnusson.
Exploring the Contributions of Involving Ordinary Users in Ideation of Technology‐Based Services*
Peter R. Magnusson.
“What? I thought Samsung was Japanese”: accurate or not, perceived country of origin matters
Peter Magnusson;Stanford A. Westjohn;Srdan Zdravkovic.
Customer integration within service development—A review of methods and an analysis of insitu and exsitu contributions
Bo Edvardsson;Per Kristensson;Peter R Magnusson;Erik Sundström.
Users as a hidden resource for creativity. Findings from an experimental study on user involvement
Per Kristensson;Peter R. Magnusson;Jonas Matthing.
Dimensions of Fit Between a Brand and a Social Cause and Their Influence on Attitudes
Srdan Zdravkovic;Peter Magnusson;Sarah M. Stanley.
Benefits of involving users in service innovation
Peter R. Magnusson.
Social Identity and Brand Equity Formation: A Comparative Study of Collegiate Sports Fans
Brett A. Boyle;Peter Magnusson.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: