What is he best known for?
The fields of study he is best known for:
- Marketing
- Management
- Sociology
His main research concerns Marketing, Knowledge management, User involvement, Service innovation and Service.
His Marketing study frequently draws connections to other fields, such as Advertising.
In his work, Creativity, Value proposition, Service-dominant logic and Type of service is strongly intertwined with Resource, which is a subfield of Knowledge management.
His User involvement research incorporates themes from Innovation process, End user and Empirical research.
While the research belongs to areas of Service innovation, Peter Magnusson spends his time largely on the problem of Product innovation, intersecting his research to questions surrounding Innovation management.
His work deals with themes such as Country of origin, Global marketing and Consumer behaviour, which intersect with Brand management.
His most cited work include:
- Value in use through service experience (327 citations)
- Managing User Involvement in Service Innovation: Experiments with Innovating End Users (318 citations)
- Exploring the Contributions of Involving Ordinary Users in Ideation of Technology‐Based Services* (240 citations)
What are the main themes of his work throughout his whole career to date?
Peter Magnusson mainly focuses on Knowledge management, Marketing, Service, Service innovation and Process management.
His study of User involvement is a part of Knowledge management.
His research in the fields of Country of origin and Customer intelligence overlaps with other disciplines such as The Conceptual Framework and Adaptation.
His studies in Country of origin integrate themes in fields like Social psychology and Advertising.
Peter Magnusson combines topics linked to Product innovation with his work on Service.
His Process management research focuses on subjects like New business development, which are linked to Business analysis.
He most often published in these fields:
- Knowledge management (34.62%)
- Marketing (23.85%)
- Service (16.15%)
What were the highlights of his more recent work (between 2016-2021)?
- Service innovation (13.08%)
- Knowledge management (34.62%)
- Public relations (6.92%)
In recent papers he was focusing on the following fields of study:
His scientific interests lie mostly in Service innovation, Knowledge management, Public relations, Social psychology and Sensemaking.
His Service innovation research includes elements of Value, Process and Process management.
His work in the fields of Resource integration overlaps with other areas such as Primary care.
He has included themes like Primary health care, Health care and Service in his Public relations study.
In Social psychology, he works on issues like International business, which are connected to Leverage, Country of origin, Personality and Stereotype.
Product is connected with Industrial organization and Marketing in his research.
Between 2016 and 2021, his most popular works were:
- Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations (29 citations)
- Export Performance: A Focus on Discretionary Adaptation (21 citations)
- Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams (13 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Sociology
Peter Magnusson mainly focuses on Knowledge management, Service innovation, Casting, Openness to experience and Sensemaking.
His Knowledge management study combines topics from a wide range of disciplines, such as Diversity, Task and Social identity theory.
His Service innovation research integrates issues from Value proposition, Resource integration and Public service.
He performs multidisciplinary study in Openness to experience and Sociology in his work.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
