World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
33
Citations
5228
World Ranking
2485
National Ranking
973

Overview

Nitish Singh is affiliated with Saint Louis University in the United States and focuses their research primarily within the field of Business, Management and Accounting. They have contributed extensively to subfields such as Strategy and Management, Organizational Behavior and Human Resource Management, Marketing, Artificial Intelligence, and Management of Technology and Innovation.

The scientist's recent publications demonstrate a sustained interest in digital platforms, international business, and consumer behavior. Notable recent papers include:

  • Verifying rigor: analyzing qualitative research in international marketing (2021) published in International Marketing Review
  • Marketplace platforms as game changers: Internationalization of smaller enterprises (2023) published in Journal of International Management
  • Platform-Based Internationalization of Smaller Firms: The Role of Government Policy (2022) published in Management International Review
  • Collaborative consumption, social distance and the extended self (2020) published in Journal of Consumer Marketing
  • A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM): the divergent moderating effects of horizontal collectivism (2023) published in Journal of Product & Brand Management

Their research topics frequently cover aspects of digital platforms and economics, digital marketing and social media, innovation and socioeconomic development, and corporate social responsibility reporting. Additional areas of interest include management and marketing education, corporate identity and reputation, and broader management and organizational studies.

Nitish Singh has published work appearing regularly in venues such as arXiv (Cornell University), International Marketing Review, Journal of International Management, Management International Review, and Journal of Consumer Marketing. The breadth of these venues reflects their interdisciplinary approach.

Collaboration has played a role in their research activity, with frequent coauthors including Surender Munjal, Sumit K. Kundu, Christine Ascencio, Manpreet Singh, and Ravdeep Pasricha, each with multiple joint publications.

Best Publications

  • Cultural Adaptation on the Web: A Study of American Companies' Domestic and Chinese Websites

    Nitish Singh;Hongxin Zhao;Xiaorui Hu

  • Analyzing the cultural content of web sites

    Nitish Singh;Hongxin Zhao;Xiaorui Hu

  • Research Note and Review of the Empirical Ethical Decision-Making Literature: Boundary Conditions and Extensions

    Kevin Lehnert;Yung-hwal Park;Nitish Singh

  • Culture and web communications

    Daniel W. Baack;Nitish Singh

  • Responsiveness to Global and Local Consumer Culture Positioning: A Personality and Collective Identity Perspective

    Stanford A. Westjohn;Nitish Singh;Peter Magnusson

  • Explaining the Growth of E-Commerce Corporations (ECCs): An Extension and Application of the Eclectic Paradigm

    Nitish Singh;Sumit Kundu

  • Understanding international web site usage

    Nitish Singh;Georg Fassott;Mike C.H. Chao;Jonas A. Hoffmann

  • Beyond anger: A deeper look at consumer animosity

    Colleen M Harmeling;Peter Magnusson;Nitish Singh

  • Adaptation of cultural content: evidence from B2C e‐commerce firms

    Nitish Singh;Vikas Kumar;Daniel Baack

  • To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland

    Nitish Singh;Olivier Furrer;Massimiliano Ostinelli

  • A cross‐cultural analysis of German, Chinese and Indian consumers' perception of web site adaptation

    Nitish Singh;Georg Fassott;Hongxin Zhao;Paul D. Boughton

  • Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites

    Nitish Singh;Daniel W. Baack

  • The human experience of ethics: a review of a decade of qualitative ethical decision‐making research

    Kevin Lehnert;Jana Craft;Nitish Singh;Yung-Hwal Park

  • Localization Strategies for Global E-Business

    Nitish Singh

  • Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups

    Nitish Singh;Ik-Whan Kwon;Arun Pereira

  • Internationalization and performance of Indian pharmaceutical firms

    Vikas Kumar;Nitish Singh

  • From Cultural Models to Cultural Categories: a Framework For Cultural Analysis

    Nitish Singh

  • Global Social Media Usage: Insights Into Reaching Consumers Worldwide

    Nitish Singh;Kevin Lehnert;Kathleen Bostick

  • The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

    Nitish Singh;Arun Pereira

  • Editorial introduction: Advances in theory and practice of digital marketing

    Yogesh K. Dwivedi;Nripendra P. Rana;Emma L. Slade;Nitish Singh

  • The international e‐marketing framework (IEMF)

    Sandeep Krishnamurthy;Nitish Singh

  • Measuring Website Globalization

    Nitish Singh;Paul D. Boughton

  • A diagnostic framework for measuring Web‐site localization

    Nitish Singh;Daniel R. Toy;Lauren K. Wright

Frequent Co-Authors

Yogesh K. Dwivedi
Yogesh K. Dwivedi King Fahd University of Petroleum and Minerals
Michael D. Williams
Michael D. Williams Swansea University
Mahmud Akhter Shareef
Mahmud Akhter Shareef North South University
John A. Parnell
John A. Parnell University of North Alabama
Sumit K. Kundu
Sumit K. Kundu Florida International University
Peter R Magnusson
Peter R Magnusson The University of Texas Rio Grande Valley
V Kumar
V Kumar Brock University
Jie Yang
Jie Yang RMIT University
Nripendra P. Rana
Nripendra P. Rana Queen's University Belfast

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