Felix Septianto

Felix Septianto publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Felix Septianto sits on this spectrum.

Felix Septianto D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Felix Septianto sits on this spectrum.

Best Publications

• David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

  Jiwoon Park;Ji Min Lee;Vikki Yiqi Xiong;Felix Septianto

  221
  Citations

• Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

  Felix Septianto;Yuri Seo;Amy Christine Errmann

  108
  Citations

• Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste

  Felix Septianto;Joya A. Kemper;Gavin Northey

  100
  Citations

• The effects of different, discrete positive emotions on electronic word-of-mouth

  Felix Septianto;Tung Moi Chiew

  74
  Citations

• The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

  Felix Septianto;Loren Pratiwi

  74
  Citations

• The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

  Felix Septianto;Yuri Seo;Fang Zhao

  68
  Citations

• LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements

  Gavin Northey;Rebecca Dolan;Jane Etheridge;Felix Septianto

  65
  Citations

• Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

  Felix Septianto;Billy Sung;Yuri Seo;Nursafwah Tugiman

  61
  Citations

• The role of imagery in promoting organic food

  Felix Septianto;Joya Kemper;Widya Paramita

  59
  Citations

• Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers’ Ethical Judgments

  Denni Arli;Felix Septianto;Rafi M. M. I. Chowdhury

  55
  Citations

• The role of art infusion in enhancing pro-environmental luxury brand advertising

  Sara Quach;Felix Septianto;Park Thaichon;Reza Ashari Nasution

  53
  Citations

• The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases

  Liem Viet Ngo;Gavin Northey;Quan Tran;Felix Septianto

  52
  Citations

• The effects of political ideology and message framing on counterfeiting: The mediating role of emotions

  Felix Septianto;Gavin Northey;Rebecca Dolan

  50
  Citations

• Condoms and bananas: Shock advertising explained through congruence theory

  Michael S.W. Lee;Felix Septianto;Catherine Frethey-Bentham;Esther Gao

  49
  Citations

• Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

  Felix Septianto;Yuri Seo;Billy Sung;Fang Zhao

  48
  Citations

• The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

  Felix Septianto;Jake An;Tung Moi Chiew;Widya Paramita

  48
  Citations

• The impact of gratitude (vs pride) on the effectiveness of cause-related marketing

  Felix Septianto;Nitika Garg

  46
  Citations

• Awe in advertising: the mediating role of an abstract mindset

  Felix Septianto;Yuri Seo;Loic Pengtao Li;Linsong Shi

  43
  Citations

• The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

  Felix Septianto;Fandy Tjiptono

  43
  Citations

• A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

  Chi Pham;Felix Septianto

  43
  Citations