World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
32
Citations
2951
World Ranking
2700
National Ranking
160

Best Publications

  • David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

    Jiwoon Park;Ji Min Lee;Vikki Yiqi Xiong;Felix Septianto

  • Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

    Felix Septianto;Yuri Seo;Amy Christine Errmann

  • Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste

    Felix Septianto;Joya A. Kemper;Gavin Northey

  • The effects of different, discrete positive emotions on electronic word-of-mouth

    Felix Septianto;Tung Moi Chiew

  • The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

    Felix Septianto;Loren Pratiwi

  • The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

    Felix Septianto;Yuri Seo;Fang Zhao

  • LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements

    Gavin Northey;Rebecca Dolan;Jane Etheridge;Felix Septianto

  • Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

    Felix Septianto;Billy Sung;Yuri Seo;Nursafwah Tugiman

  • The role of imagery in promoting organic food

    Felix Septianto;Joya Kemper;Widya Paramita

  • Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers’ Ethical Judgments

    Denni Arli;Felix Septianto;Rafi M. M. I. Chowdhury

  • The role of art infusion in enhancing pro-environmental luxury brand advertising

    Sara Quach;Felix Septianto;Park Thaichon;Reza Ashari Nasution

  • The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases

    Liem Viet Ngo;Gavin Northey;Quan Tran;Felix Septianto

  • The effects of political ideology and message framing on counterfeiting: The mediating role of emotions

    Felix Septianto;Gavin Northey;Rebecca Dolan

  • Condoms and bananas: Shock advertising explained through congruence theory

    Michael S.W. Lee;Felix Septianto;Catherine Frethey-Bentham;Esther Gao

  • Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

    Felix Septianto;Yuri Seo;Billy Sung;Fang Zhao

  • The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

    Felix Septianto;Jake An;Tung Moi Chiew;Widya Paramita

  • The impact of gratitude (vs pride) on the effectiveness of cause-related marketing

    Felix Septianto;Nitika Garg

  • Awe in advertising: the mediating role of an abstract mindset

    Felix Septianto;Yuri Seo;Loic Pengtao Li;Linsong Shi

  • The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

    Felix Septianto;Fandy Tjiptono

  • A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

    Chi Pham;Felix Septianto

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