Felix Septianto

Best Publications

• David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers

  Jiwoon Park;Ji Min Lee;Vikki Yiqi Xiong;Felix Septianto

  221
  Citations

• Distinct Effects of Pride and Gratitude Appeals on Sustainable Luxury Brands

  Felix Septianto;Yuri Seo;Amy Christine Errmann

  108
  Citations

• Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste

  Felix Septianto;Joya A. Kemper;Gavin Northey

  100
  Citations

• The effects of different, discrete positive emotions on electronic word-of-mouth

  Felix Septianto;Tung Moi Chiew

  74
  Citations

• The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements

  Felix Septianto;Loren Pratiwi

  74
  Citations

• The Effects of Competence and Warmth Appeals on Luxury and Sustainable Brand Advertising: The Moderating Role of Construal Level

  Felix Septianto;Yuri Seo;Fang Zhao

  68
  Citations

• LGBTQ imagery in advertising how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements

  Gavin Northey;Rebecca Dolan;Jane Etheridge;Felix Septianto

  65
  Citations

• Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

  Felix Septianto;Billy Sung;Yuri Seo;Nursafwah Tugiman

  61
  Citations

• The role of imagery in promoting organic food

  Felix Septianto;Joya Kemper;Widya Paramita

  59
  Citations

• Religious But Not Ethical: The Effects of Extrinsic Religiosity, Ethnocentrism and Self-righteousness on Consumers’ Ethical Judgments

  Denni Arli;Felix Septianto;Rafi M. M. I. Chowdhury

  55
  Citations

• The role of art infusion in enhancing pro-environmental luxury brand advertising

  Sara Quach;Felix Septianto;Park Thaichon;Reza Ashari Nasution

  53
  Citations

• The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases

  Liem Viet Ngo;Gavin Northey;Quan Tran;Felix Septianto

  52
  Citations

• The effects of political ideology and message framing on counterfeiting: The mediating role of emotions

  Felix Septianto;Gavin Northey;Rebecca Dolan

  50
  Citations

• Condoms and bananas: Shock advertising explained through congruence theory

  Michael S.W. Lee;Felix Septianto;Catherine Frethey-Bentham;Esther Gao

  49
  Citations

• Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride

  Felix Septianto;Yuri Seo;Billy Sung;Fang Zhao

  48
  Citations

• The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs

  Felix Septianto;Jake An;Tung Moi Chiew;Widya Paramita

  48
  Citations

• The impact of gratitude (vs pride) on the effectiveness of cause-related marketing

  Felix Septianto;Nitika Garg

  46
  Citations

• Awe in advertising: the mediating role of an abstract mindset

  Felix Septianto;Yuri Seo;Loic Pengtao Li;Linsong Shi

  43
  Citations

• The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising

  Felix Septianto;Fandy Tjiptono

  43
  Citations

• A smile - the key to everybody's heart? The interactive effects of image and message in increasing charitable behavior

  Chi Pham;Felix Septianto

  43
  Citations