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Siegfried P. Gudergan

Siegfried P. Gudergan

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Business and Management
New Zealand
2026

D-Index & Metrics

Business and Management

D-Index
42
Citations
11929
World Ranking
1464
National Ranking
8

Research.com Recognitions

  • 2026 - Research.com Business and Management in New Zealand Leader Award

Overview

Siegfried P. Gudergan is affiliated with the University of Waikato in New Zealand and has contributed extensively to the field of Business, Management, and Accounting. Their research spans multiple subfields including Strategy and Management, Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation.

Their main research topics include:

  • Innovation and Knowledge Management
  • Customer Service Quality and Loyalty
  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Innovation and Socioeconomic Development
  • International Business and FDI
  • Digital Marketing and Social Media

Recent publications by Siegfried P. Gudergan demonstrate a focus on dynamic capabilities, customer experience, and methodology in management research. Selected papers include:

  • How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation (2020, Journal of Business Research)
  • Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact (2022, Journal of Retailing)
  • A Primer on the Conditional Mediation Analysis in PLS-SEM (2021, ACM SIGMIS Database the DATABASE for Advances in Information Systems)
  • The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research (2022, Management International Review)
  • The impact of dynamic capabilities in disrupted supply chains-The role of turbulence and dependence (2022, Industrial Marketing Management)

Frequent co-authors of Gudergan include:

  • Ralf Wilden
  • Jamie Carlson
  • Syed Mahmudur Rahman
  • Martin Wetzels
  • Dhruv Grewal

Their research has been published mainly in the following venues:

  • Journal of Business Research
  • Academy of Management Proceedings
  • Journal of Retailing
  • Management International Review
  • Industrial Marketing Management

Best Publications

  • Estimation issues with PLS and CBSEM: Where the bias lies! ☆

    Marko Sarstedt;Marko Sarstedt;Joseph F. Hair;Christian M. Ringle;Christian M. Ringle;Kai O. Thiele

  • Partial least squares structural equation modeling in HRM research

    Christian M. Ringle;Marko Sarstedt;Rebecca Mitchell;Siegfried P. Gudergan

  • Dynamic Capabilities and Performance: Strategy, Structure and Environment

    Ralf Wilden;Siegfried P. Gudergan;Bo Bernhard Nielsen;Ian Lings

  • Confirmatory tetrad analysis in PLS path modeling

    Siegfried P. Gudergan;Christian M. Ringle;Sven Wende;Alexander Will

  • Employer branding: strategic implications for staff recruitment

    Ralf Wilden;Siegfried Gudergan;Ian Lings

  • The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

    Ralf Wilden;Siegfried P. Gudergan

  • Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice

    Joseph F. Hair;Christian M. Ringle;Christian M. Ringle;Siegfried P. Gudergan;Andreas Fischer

  • An introduction to the application of (case 1) best–worst scaling in marketing research

    Jordan Louviere;Ian Lings;Towhidul Islam;Siegfried Gudergan

  • Enhancing Service Loyalty: The Roles of Delight, Satisfaction, and Service Quality

    Dennis C. Ahrholdt;Dennis C. Ahrholdt;Siegfried P. Gudergan;Christian M. Ringle;Christian M. Ringle

  • How to innovate toward an ambidextrous business model? The role of dynamic capabilities and market orientation

    Krithika Randhawa;Ralf Wilden;Siegfried Gudergan

  • Enhancing loyalty: When improving consumer satisfaction and delight matters

    Dennis C. Ahrholdt;Dennis C. Ahrholdt;Siegfried P. Gudergan;Christian M. Ringle;Christian M. Ringle

  • Exploration And Exploitation Fit And Performance In International Strategic Alliances

    Bo Bernhard Nielsen;Siegfried Gudergan

  • Employee behaviour and relationship quality: impact on customers

    Amanda Beatson;Ian Lings;Siegfried Gudergan

  • The link between customer satisfaction and loyalty: the moderating role of customer characteristics

    Nadine Schirmer;Christian M. Ringle;Siegfried P. Gudergan;Matthias S. G. Feistel

  • Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

    Unknown

  • The Interrelationship of Governance,Trust, and Ethics in Temporary Organizations

    Ralf Müller;Erling S. Andersen;Øyvind Kvalnes;Jingting Shao

  • A Primer on the Conditional Mediation Analysis in PLS-SEM

    Unknown

  • Governance of public—private partnerships: lessons learnt from an Australian case?:

    Judy Johnston;Siegfried P. Gudergan

  • The Use of Partial Least Squares Structural Equation Modeling and Complementary Methods in International Management Research

    Unknown

  • Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

    Edward E. Rigdon;Christian M. Ringle;Marko Sarstedt;Marko Sarstedt;Siegfried P. Gudergan

  • Governing projects under complexity: theory and practice in project management

    Tyrone S. Pitsis;Tyrone S. Pitsis;Tyrone S. Pitsis;Shankar Sankaran;Siegfried Gudergan;Stewart R. Clegg;Stewart R. Clegg;Stewart R. Clegg

  • The Impact of Organizational Settings on Creativity and Learning in Alliances

    Tania Bucic;Siegfried P. Gudergan

  • Service-dominant orientation, dynamic capabilities and firm performance

    Ralf Wilden;Siegfried Gudergan;Siegfried Gudergan

  • Resource-based view of the firm

    Siegfried P. Gudergan;Jochen Schweitzer

  • Employer branding : strategic implications for staffrecruitment

    Ralph Wilden;Siegfried Gudergan;Ian Lings

Frequent Co-Authors

Christian M. Ringle
Christian M. Ringle Hamburg University of Technology
Ian Lings
Ian Lings Queensland University of Technology
Marko Sarstedt
Marko Sarstedt Ludwig Maximilian University of Munich
Timothy M. Devinney
Timothy M. Devinney University of Manchester
Stewart Clegg
Stewart Clegg University of Sydney
Joseph F. Hair
Joseph F. Hair University of South Alabama
Lester W. Johnson
Lester W. Johnson Swinburne University of Technology
Bo Bernhard Nielsen
Bo Bernhard Nielsen University of Sydney
Rebecca Mitchell
Rebecca Mitchell Macquarie University
Terry N. Flynn
Terry N. Flynn University of Nottingham

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