V Kumar is affiliated with Brock University in Canada and specializes primarily in Marketing, Business, Management and Operations. Their research portfolio consists of over 350 publications within this broad field, with a significant focus on Marketing Strategy and Marketing Management, which accounts for over 150 of these works. Other notable subfields in their research include Organizational Behavior and Human Resource Management, International Business, and General Economics, Econometrics and Corporate Finance.
Their work extensively covers themes related to Marketing, Retailing, International Business and Customer Relationship Management, Corporate Finance and Governance, Innovation and Knowledge Management, Family Business Performance and Succession, Environmental Sustainability in Business, Business Strategy and Innovation, as well as cross-national diffusion.
Among recent papers authored or coauthored by V Kumar are:
The frequent coauthors collaborating with V Kumar include Anish Purkayastha, Deepak Sardana, Narain Gupta, Ankit Surana, and Meena Chavan. Their joint efforts reflect repeated partnerships across multiple publications.
Publication venues where V Kumar's work appears regularly include the Journal of Marketing, Journal of Marketing Research, Marketing Science, Production and Operations Management, Journal of the Academy of Marketing Science, HBR, CMR and Sloan Management Review.
David Aaker;V. Kumar;George S. Day;David Luck
Werner J. Reinartz;V. Kumar
Dhruv Grewal;Michael Levy;V. Kumar
Anita Pansari;Vikas Kumar
V. Kumar;Lerzan Aksoy;Bas Donkers;Rajkumar Venkatesan
Werner J. Reinartz;V. Kumar
Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar
Rajkumar Venkatesan;V. Kumar
V. Kumar;Anita Pansari
V. Kumar;Denish Shah
Werner Reinartz;Jacquelyn S. Thomas;V. Kumar
Sunil Gupta;Dominique M. Hanssens;Bruce G.S. Hardie;Wiliam Kahn
Girish Ramani;V. Kumar
V. Kumar;Rajkumar Venkatesan
V. Kumar;Werner Reinartz
V. Kumar;Eli Jones;Rajkumar Venkatesan;Robert P. Leone
V. Kumar;Ilaria Dalla Pozza;Jaishankar Ganesh
Neeraj Arora;Xavier Dreze;Anindya Ghose;James D. Hess
Jayesh Sagar;Vikas Kumar;D K Shah
Arvind Upadhyay;Sumona Mukhuty;Vikas Kumar;Yigit Kazancoglu
V. Kumar;David A. Aaker;George S. Day
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