2026 V Kumar: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	113	24	22	2	2	695	64331

V Kumar publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where V Kumar sits on this spectrum.

35 publications 436+

This scientist: 695 publications — 99th percentile

99% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

V Kumar D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where V Kumar sits on this spectrum.

30 D-Index 89+

This scientist: 113 D-Index — 99th percentile

99% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

2026 - Research.com Business and Management in Canada Leader Award
2025 - Research.com Business and Management in Canada Leader Award
2024 - Research.com Business and Management in Canada Leader Award
2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award

Overview

V Kumar is affiliated with Brock University in Canada and specializes primarily in Marketing, Business, Management and Operations. Their research portfolio consists of over 350 publications within this broad field, with a significant focus on Marketing Strategy and Marketing Management, which accounts for over 150 of these works. Other notable subfields in their research include Organizational Behavior and Human Resource Management, International Business, and General Economics, Econometrics and Corporate Finance.

Their work extensively covers themes related to Marketing, Retailing, International Business and Customer Relationship Management, Corporate Finance and Governance, Innovation and Knowledge Management, Family Business Performance and Succession, Environmental Sustainability in Business, Business Strategy and Innovation, as well as cross-national diffusion.

Among recent papers authored or coauthored by V Kumar are:

CSR 'sustainability' practices and firm performance in an emerging economy (2020, Journal of Cleaner Production)
Emerging market internationalizing firms: Learning through internationalization to achieve entrepreneurial orientation (2021, Journal of World Business)
A Blessing and a Curse: Institutional Embeddedness of Longstanding MNE Subsidiaries in Emerging Markets (2022, Journal of Management Studies)
Internationalization through foreign listing: A review and future research agenda (2021, Journal of World Business)
A knowledge-based view of emerging market firm internationalization: the case of the Indian IT industry (2022, Journal of Knowledge Management)

The frequent coauthors collaborating with V Kumar include Anish Purkayastha, Deepak Sardana, Narain Gupta, Ankit Surana, and Meena Chavan. Their joint efforts reflect repeated partnerships across multiple publications.

Publication venues where V Kumar's work appears regularly include the Journal of Marketing, Journal of Marketing Research, Marketing Science, Production and Operations Management, Journal of the Academy of Marketing Science, HBR, CMR and Sloan Management Review.

Best Publications

Marketing Research

David Aaker;V. Kumar;George S. Day;David Luck

6543
Citations
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner J. Reinartz;V. Kumar

2211
Citations
Customer Experience Management in Retailing: An Organizing Framework

Dhruv Grewal;Michael Levy;V. Kumar

2088
Citations
Customer engagement: the construct, antecedents, and consequences

Anita Pansari;Vikas Kumar

1885
Citations
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value:

V. Kumar;Lerzan Aksoy;Bas Donkers;Rajkumar Venkatesan

1864
Citations
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner J. Reinartz;V. Kumar

1780
Citations
Measuring Marketing Productivity: Current Knowledge and Future Directions:

Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar

1664
Citations
A CUSTOMER LIFETIME VALUE FRAMEWORK FOR CUSTOMER SELECTION AND RESOURCE ALLOCATION STRATEGY

Rajkumar Venkatesan;V. Kumar

1495
Citations
Competitive Advantage through Engagement

V. Kumar;Anita Pansari

1385
Citations
Building and sustaining profitable customer loyalty for the 21st century

V. Kumar;Denish Shah

1294
Citations
Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz;Jacquelyn S. Thomas;V. Kumar

1132
Citations
Modeling Customer Lifetime Value

Sunil Gupta;Dominique M. Hanssens;Bruce G.S. Hardie;Wiliam Kahn

1022
Citations
Interaction Orientation and Firm Performance

Girish Ramani;V. Kumar

950
Citations
Who are the multichannel shoppers and how do they perform?: Correlates of multichannel shopping behavior

V. Kumar;Rajkumar Venkatesan

824
Citations
Creating Enduring Customer Value

V. Kumar;Werner Reinartz

817
Citations
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing

V. Kumar;Eli Jones;Rajkumar Venkatesan;Robert P. Leone

742
Citations
Revisiting the Satisfaction-Loyalty Relationship: Empirical Generalizations and Directions for Future Research

V. Kumar;Ilaria Dalla Pozza;Jaishankar Ganesh

734
Citations
Putting one-to-one marketing to work: Personalization, customization, and choice

Neeraj Arora;Xavier Dreze;Anindya Ghose;James D. Hess

609
Citations
Meckel's diverticulum : a systematic review

Jayesh Sagar;Vikas Kumar;D K Shah

596
Citations
Blockchain technology and the circular economy: Implications for sustainability and social responsibility

Arvind Upadhyay;Sumona Mukhuty;Vikas Kumar;Yigit Kazancoglu

569
Citations
Essentials of Marketing Research

V. Kumar;David A. Aaker;George S. Day

411
Citations

Frequent Co-Authors

Jose Arturo Garza-Reyes University of Derby

Marta Schuhmacher Rovira i Virgili University

Sandip B. Bharate Council of Scientific and Industrial Research

Felix T.S. Chan Macau University of Science and Technology

Ajai S. Gaur Rutgers, The State University of New Jersey

José L. Domingo Rovira i Virgili University

Sumit K. Kundu Florida International University

Martí Nadal Rovira i Virgili University

Manoj Kumar Tiwari Indian Institute of Technology Kharagpur

Torben Pedersen Copenhagen Business School

External Links

Personal website of V Kumar Google Scholar page

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