What is he best known for?
The fields of study he is best known for:
His primary areas of study are Marketing, Construct, Consumer behaviour, International business and Formative assessment.
The study incorporates disciplines such as Advertising, Consumer ethnocentrism and Conceptualization in addition to Marketing.
The Construct study combines topics in areas such as Marketing theory, Internationalization, Industrial and organizational psychology and Dimension.
His Consumer behaviour research is multidisciplinary, relying on both Product category and Personality.
His work in the fields of Formative assessment, such as Formative indicators and Formative measurement, overlaps with other areas such as TRACE.
Adamantios Diamantopoulos combines subjects such as Scale development and Partial least squares path modeling with his study of Quality.
His most cited work include:
- Index Construction with Formative Indicators: An Alternative to Scale Development (3331 citations)
- Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (1543 citations)
- Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (993 citations)
What are the main themes of his work throughout his whole career to date?
The scientist’s investigation covers issues in Marketing, Advertising, Construct, Social psychology and Econometrics.
His Marketing study combines topics in areas such as Empirical research and Perception.
His work deals with themes such as Quality and Consumer ethnocentrism, which intersect with Advertising.
His Construct study also includes
- Conceptualization that connect with fields like Formative indicators,
- Knowledge management together with Information technology, Conceptual framework and New product development.
His Econometrics study incorporates themes from Structural equation modeling, Partial least squares regression and Formative assessment.
His work investigates the relationship between Marketing research and topics such as Marketing management that intersect with problems in Marketing strategy and Marketing mix.
He most often published in these fields:
- Marketing (51.85%)
- Advertising (18.06%)
- Construct (15.28%)
What were the highlights of his more recent work (between 2012-2021)?
- Marketing (51.85%)
- Advertising (18.06%)
- Social psychology (13.43%)
In recent papers he was focusing on the following fields of study:
Adamantios Diamantopoulos mostly deals with Marketing, Advertising, Social psychology, Country of origin and Perception.
His work on Marketing research as part of general Marketing research is frequently linked to Context, bridging the gap between disciplines.
His Advertising research integrates issues from Quality, Consumer ethnocentrism and Identification.
His Consumer ethnocentrism research incorporates elements of Construct and Positive economics.
His Social psychology research includes themes of Empirical research and Regret.
His study explores the link between Country of origin and topics such as Personality that cross with problems in Property.
Between 2012 and 2021, his most popular works were:
- Common Beliefs and Reality About PLS: Comments on Rönkkö and Evermann (2013) (922 citations)
- Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective (140 citations)
- Internal Branding Social Identity and Social Exchange Perspectives on Turning Employees into Brand Champions (113 citations)
In his most recent research, the most cited papers focused on:
His scientific interests lie mostly in Social psychology, Advertising, Marketing, Structural equation modeling and Construct.
His study in Social psychology is interdisciplinary in nature, drawing from both Country of origin and Empirical research.
His biological study deals with issues like Perception, which deal with fields such as Brand preference and Brand awareness.
His research is interdisciplinary, bridging the disciplines of Globalization and Marketing.
His research in Structural equation modeling intersects with topics in Partial least squares regression, Latent variable, Econometrics and Formative assessment.
His research investigates the connection between Econometrics and topics such as Exploratory research that intersect with issues in Partial least squares path modeling.
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