The scientist’s investigation covers issues in Marketing, Market orientation, Affect, Perspective and Innovation management. The concepts of her Market orientation study are interwoven with issues in Sales force, International trade and International business. Her Affect research is multidisciplinary, incorporating perspectives in Promotion, Pedagogy and Relationship marketing.
Her Perspective study overlaps with Distributor, Formative assessment, TRACE, Test validity and Criterion validity. Her Innovation management research includes elements of Orientation and Resource allocation. Judy A. Siguaw performs multidisciplinary study in the fields of Construct and Social psychology via her papers.
Judy A. Siguaw mainly focuses on Marketing, Advertising, Best practice, Market orientation and Hospitality industry. Market research is closely connected to Affect in her research, which is encompassed under the umbrella topic of Marketing. Her biological study spans a wide range of topics, including Loyalty and Market segmentation.
Her research in Market orientation focuses on subjects like Industrial organization, which are connected to Private label and Control. Judy A. Siguaw integrates many fields, such as Knowledge management and engineering, in her works. Judy A. Siguaw connects Perspective with Social psychology in her research.
Judy A. Siguaw mainly investigates Marketing, Servicescape, Industrial organization, Advertising and Context. Her Marketing research is multidisciplinary, incorporating elements of Job attitude and Human resources. Her Servicescape research incorporates elements of Valence and Brand image.
Her Industrial organization study combines topics in areas such as Intermediary and Market orientation. Her study in Market orientation is interdisciplinary in nature, drawing from both Orientation and Knowledge management. Judy A. Siguaw has included themes like Consumer loyalty, Loyalty and Service experience in her Advertising study.
Judy A. Siguaw focuses on Servicescape, Marketing, Context, Distribution and Statistical physics. Her Servicescape study frequently draws connections between adjacent fields such as Knowledge management. Her Marketing study frequently draws connections to adjacent fields such as Advertising.
Her Context study spans across into fields like Originality, Service, Scarcity, Practical implications and Transformative learning.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Introducing Lisrel: A Guide for the Uninitiated
Adamantios Diamantopoulos;Judy A Siguaw.
Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration
Adamantios Diamantopoulos;Judy A. Siguaw.
Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective
Judy A. Siguaw;Penny M. Simpson;Thomas L. Baker.
The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes
Judy A. Siguaw;Gene Brown;Robert E. Widing.
Conceptualizing Innovation Orientation: A Framework for Study and Integration of Innovation Research*
Judy A. Siguaw;Penny M. Simpson;Cathy A. Enz.
Export Market-oriented Activities: Their Antecedents and Performance Consequences
John W. Cadogan;Adamantios Diamantopoulos;Judy A. Siguaw.
The Impact of Suppliers’ Perceptions of Reseller Market Orientation on Key Relationship Constructs
Thomas L. Baker;Penny M. Simpson;Judy A. Siguaw.
A re-examination of the generalizability of the Aaker brand personality measurement framework
Jon R. Austin;Judy A. Siguaw;Anna S. Mattila.
Innovation orientation outcomes: The good and the bad
Penny M. Simpson;Judy A. Siguaw;Cathy A. Enz.
Are Your Satisfied Customers Loyal
Iselin Skogland;Judy A. Siguaw.
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