What is she best known for?
The fields of study she is best known for:
- Marketing
- Social psychology
- Management
The scientist’s investigation covers issues in Marketing, Market orientation, Affect, Perspective and Innovation management.
The concepts of her Market orientation study are interwoven with issues in Sales force, International trade and International business.
Her Affect research is multidisciplinary, incorporating perspectives in Promotion, Pedagogy and Relationship marketing.
Her Perspective study overlaps with Distributor, Formative assessment, TRACE, Test validity and Criterion validity.
Her Innovation management research includes elements of Orientation and Resource allocation.
Judy A. Siguaw performs multidisciplinary study in the fields of Construct and Social psychology via her papers.
Her most cited work include:
- Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (1543 citations)
- Effects of supplier market orientation on distributor market orientation and the channel relationship: The distributor perspective (672 citations)
- Introducing Lisrel: A Guide for the Uninitiated (569 citations)
What are the main themes of her work throughout her whole career to date?
Judy A. Siguaw mainly focuses on Marketing, Advertising, Best practice, Market orientation and Hospitality industry.
Market research is closely connected to Affect in her research, which is encompassed under the umbrella topic of Marketing.
Her biological study spans a wide range of topics, including Loyalty and Market segmentation.
Her research in Market orientation focuses on subjects like Industrial organization, which are connected to Private label and Control.
Judy A. Siguaw integrates many fields, such as Knowledge management and engineering, in her works.
Judy A. Siguaw connects Perspective with Social psychology in her research.
She most often published in these fields:
- Marketing (63.64%)
- Advertising (15.91%)
- Best practice (13.64%)
What were the highlights of her more recent work (between 2014-2021)?
- Marketing (63.64%)
- Servicescape (4.55%)
- Industrial organization (6.82%)
In recent papers she was focusing on the following fields of study:
Judy A. Siguaw mainly investigates Marketing, Servicescape, Industrial organization, Advertising and Context.
Her Marketing research is multidisciplinary, incorporating elements of Job attitude and Human resources.
Her Servicescape research incorporates elements of Valence and Brand image.
Her Industrial organization study combines topics in areas such as Intermediary and Market orientation.
Her study in Market orientation is interdisciplinary in nature, drawing from both Orientation and Knowledge management.
Judy A. Siguaw has included themes like Consumer loyalty, Loyalty and Service experience in her Advertising study.
Between 2014 and 2021, her most popular works were:
- Servicescape attributes and consumer well-being (14 citations)
- The Evolution of Electronic Distribution (11 citations)
- Tourists’ Life Satisfaction at Home and Away A Tale of Two Cities (11 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Management
Judy A. Siguaw focuses on Servicescape, Marketing, Context, Distribution and Statistical physics.
Her Servicescape study frequently draws connections between adjacent fields such as Knowledge management.
Her Marketing study frequently draws connections to adjacent fields such as Advertising.
Her Context study spans across into fields like Originality, Service, Scarcity, Practical implications and Transformative learning.
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