World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
34
Citations
4385
World Ranking
2352
National Ranking
141

Overview

Carolin Plewa is affiliated with the University of Adelaide in Australia. Their research spans multiple aspects of business, management, and marketing, with a primary focus on topics related to customer engagement, innovation, and organizational studies.

The scientist has contributed to the field of Business, Management and Accounting through 34 publications. Within this broad field, their work is concentrated in key subfields such as:

  • Marketing
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Sociology and Political Science
  • Information Systems and Management

Carolin Plewa's main research topics include:

  • Service and Product Innovation
  • Customer Service Quality and Loyalty
  • Innovation and Knowledge Management
  • Digital Marketing and Social Media
  • Sharing Economy and Platforms
  • Environmental Sustainability in Business
  • Management and Organizational Studies

Their recent notable publications are:

  • Customer Engagement: A Systematic Review and Future Research Priorities, 2020, Australasian Marketing Journal (AMJ)
  • Market shaping dynamics: interplay of actor engagement and institutional work, 2020, Journal of Business and Industrial Marketing
  • Customer engagement in domestic wine tourism: The role of motivations, 2023, Journal of Destination Marketing & Management
  • Composing markets: A framework of intentionality in market-shaping, 2020, Journal of Business Research
  • Virtual agents in the public service: examining citizens' value-in-use, 2022, Public Management Review

Carolin Plewa frequently collaborates with several co-authors, including:

  • Jodie Conduit
  • Balzhan Orazbayeva
  • Todd Davey
  • Maryanne Scutella
  • Carmen Reaiche

Their research is regularly published in key academic journals such as:

  • Journal of Business and Industrial Marketing
  • Australasian Marketing Journal (AMJ)
  • European Journal of Marketing
  • Journal of Destination Marketing & Management
  • Public Management Review

Additionally, Carolin Plewa has contributed to book publications under the Centre National de la Recherche Scientifique, including works such as The future of universities thoughtbook: Mexico edition (2023) and The future of universities thoughtbook: universities during time of crisis: 45 perspectives on how engaged and entrepreneurial universities will drive growth and shape our knowledge-driven future (2020).

Best Publications

  • Career adaptation: The relation of adaptability to goal orientation, proactive personality, and career optimism

    Laramie R. Tolentino;Patrick Raymund James M. Garcia;Vinh Nhat Lu;Simon Lloyd D. Restubog

  • The evolution of university-industry linkages-A framework

    Carolin Plewa;Nisha Korff;Claire Johnson;Gregory Macpherson

  • Entrepreneurship perceptions and career intentions of international students

    Todd Davey;Carolin Plewa;Miemie Struwig

  • The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective

    Carolin Plewa;Jodie Conduit;Pascale G. Quester;Claire Johnson

  • Engaging business in curriculum design and delivery: a higher education institution perspective

    Carolin Plewa;Victoria Galán-Muros;Todd Davey

  • Reputation in higher education: A fuzzy set analysis of resource configurations ☆

    Carolin Plewa;Joanne Ho;Jodie Conduit;Ingo O. Karpen

  • University-industry linkage evolution: an empirical investigation of relational success factors

    Carolin Plewa;Nisha Korff;Thomas Baaken;Greg Macpherson

  • Key drivers of university‐industry relationships: the role of organisational compatibility and personal experience

    Carolin Plewa;Pascale Quester

  • What drives and inhibits university-business cooperation in Europe? A comprehensive assessement

    Victoria Galán-Muros;Carolin Plewa

  • Examining strategic orientation complementarity using multiple regression analysis and fuzzy set QCA

    Joanne Ho;Carolin Plewa;Vinh Nhat Lu

  • Sponsorship and CSR: is there a link? A conceptual framework

    Carolin Plewa;Pascale G Quester

  • Relationship marketing and university-industry linkages: A conceptual framework

    Carolin Plewa;Pascale Quester;Thomas Baaken

  • Customer Engagement: A Systematic Review and Future Research Priorities:

    Sylvia C. Ng;Jillian C. Sweeney;Carolin Plewa

  • Technology adoption and performance impact in innovation domains

    Carolin Plewa;Indrit Troshani;Anthony Francis;Giselle Rampersad

  • Satisfaction with university-industry relationships : the impact of commitment, trust and championship

    Carolin Plewa;Pascale Quester

  • Collective Engagement in Organizational Settings

    Michael Kleinaltenkamp;Ingo O. Karpen;Ingo O. Karpen;Carolin Plewa;Elina Jaakkola

  • Co-creating value in online innovation communities

    Hande Akman;Carolin Plewa;Jodie Conduit

  • Investigating the use of information technology in managing innovation: A case study from a university technology transfer office

    Giselle Rampersad;Carolin Plewa;Indrit Troshani

  • Exploring Organizational Culture Difference in Relationship Dyads

    Carolin Plewa

  • A dyadic study of “champions” in university‐industry relationships

    Carolin Plewa;Pascale Quester

Frequent Co-Authors

Pascale G. Quester
Pascale G. Quester Swinburne University of Technology
Jillian C. Sweeney
Jillian C. Sweeney University of Western Australia
Elina Jaakkola
Elina Jaakkola University of Turku
Simon Lloyd D. Restubog
Simon Lloyd D. Restubog University of Illinois at Urbana-Champaign
Prashant Bordia
Prashant Bordia Australian National University
Siegfried P. Gudergan
Siegfried P. Gudergan University of Waikato
Roderick J. Brodie
Roderick J. Brodie University of Auckland

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