What is he best known for?
The fields of study he is best known for:
- Marketing
- Social science
- Management
Nick Lee spends much of his time researching Marketing, Cognitive science, Focus group, Reading and Epistemology.
His Marketing research integrates issues from Moderation and Set.
The various areas that Nick Lee examines in his Cognitive science study include Neuromarketing, Biology and consumer behaviour, Developmental psychology, Cognitive neuroscience and Neurology.
His work deals with themes such as Marketing science, Neuroeconomics and Scope, which intersect with Neuromarketing.
His Focus group research incorporates elements of Belief structure, Postponement and Advertising.
His Epistemology study frequently draws connections to adjacent fields such as Social research.
His most cited work include:
- Word of mouth communication within online communities: Conceptualizing the online social network (1204 citations)
- The role of the natural environment in the emergence of antibiotic resistance in Gram-negative bacteria (602 citations)
- What is ‘neuromarketing’? A discussion and agenda for future research (463 citations)
What are the main themes of his work throughout his whole career to date?
Nick Lee mainly focuses on Marketing, Social psychology, Sales management, Advertising and Value.
Marketing is closely attributed to Originality in his research.
His Originality study integrates concerns from other disciplines, such as Market research and Set.
Nick Lee combines subjects such as Epistemology, Service and Emotional exhaustion with his study of Social psychology.
His studies deal with areas such as Emotional labor and Burnout as well as Service.
Nick Lee interconnects Key, Perception, Knowledge management and Conceptualization in the investigation of issues within Sales management.
He most often published in these fields:
- Marketing (42.13%)
- Social psychology (13.20%)
- Sales management (12.18%)
What were the highlights of his more recent work (between 2016-2021)?
- Marketing (42.13%)
- Sales management (12.18%)
- Cognitive psychology (4.57%)
In recent papers he was focusing on the following fields of study:
Nick Lee mainly investigates Marketing, Sales management, Cognitive psychology, Public relations and Neuromarketing.
His Marketing research is multidisciplinary, incorporating perspectives in Social psychology, Empirical research, Originality and Scholarship.
Sales management connects with themes related to Conceptualization in his study.
His studies in Cognitive psychology integrate themes in fields like Task, Intrinsic motivation and Psychological research.
His work on Relationship building as part of general Public relations study is frequently connected to Outcome, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
The concepts of his Neuromarketing study are interwoven with issues in Neuroeconomics and Cognitive science.
Between 2016 and 2021, his most popular works were:
- Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer (21 citations)
- This is your brain on neuromarketing: reflections on a decade of research (20 citations)
- Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach (16 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Social science
Nick Lee focuses on Marketing, Sales management, Epistemology, Consumer neuroscience and Neuromarketing.
Marketing is closely attributed to Advertising in his study.
His Sales management research is multidisciplinary, relying on both Construct and Knowledge management.
His research in Epistemology intersects with topics in Modalities and Dominance.
Neuromarketing and Variety are commonly linked in his work.
His Social psychology study incorporates themes from Argument and Cognitive neuroscience.
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